So apparently, I’ve been living under a rock. Recently, my friend Jerad Spencer alerted me to a podcast that featured Sam Horn at Intrigue. Now, she’s been around for a while, so my missing her rise in popularity is entirely my fault. That said, what she teaches – and how she teaches it – definitely raised my brows. (And when you watch this TED Talk, you’ll see what I mean by that.)
She raises some very important points. A typical elevator speech isn’t really a discussion. It’s just a bunch of informative words that actually shut down discussion. If you want people to remember you? You need to relate what you do specifically to them, and engage in an actual conversation. Otherwise, you’ll get lost in all the other elevator speeches.
How does Sam suggest we do this? She says we should ask a three part question. She talks about this specifically at around the 12:30 mark of her video – but it’s well worth watching the entire thing to get the full picture. There’s also a small portion in that video that deals with introverts and overcoming the fears that keep them from reaching out. Since I AM one, that spoke very deeply to me. That particular story broke my heart – especially knowing that I could have seen myself in that exact situation (not selling a novel, but maybe something similar).
When I was done watching this video, I ordered one of her books to learn more. (Got Your Attention?)
Maybe it’ll inspire you too.