Jodi Krangle

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Archives for June 2019

Stop the Elevator Speeches – Have a Discussion

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So apparently, I’ve been living under a rock.  Recently, my friend Jerad Spencer alerted me to a podcast that featured Sam Horn at Intrigue.  Now, she’s been around for a while, so my missing her rise in popularity is entirely my fault.  That said, what she teaches – and how she teaches it – definitely raised my brows.  (And when you watch this TED Talk, you’ll see what I mean by that.)

She raises some very important points.  A typical elevator speech isn’t really a discussion.  It’s just a bunch of informative words that actually shut down discussion.  If you want people to remember you?  You need to relate what you do specifically to them, and engage in an actual conversation.  Otherwise, you’ll get lost in all the other elevator speeches.

How does Sam suggest we do this?  She says we should ask a three part question.  She talks about this specifically at around the 12:30 mark of her video – but it’s well worth watching the entire thing to get the full picture.  There’s also a small portion in that video that deals with introverts and overcoming the fears that keep them from reaching out.  Since I AM one, that spoke very deeply to me.  That particular story broke my heart – especially knowing that I could have seen myself in that exact situation (not selling a novel, but maybe something similar).

When I was done watching this video, I ordered one of her books to learn more.  (Got Your Attention?)

Maybe it’ll inspire you too.

Finding Your Niche (or not) With Andrew and Pete

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These guys are so much fun that it probably wouldn’t matter what they were talking about.  I’d still love watching their informative videos. (Full disclosure, I’ve been an Atomic member in the past.)  As it happens though, they tend to pick really timely and interesting business-related topics – mostly having to do with creating content, increasing your reach online and improving your conversions.   They just do it in such a fun way that I find it somewhat … mesmerizing.

Their latest video is about whether or not you need to choose a niche.  If you’re just starting out with your business, the idea of that can be pretty daunting.  But their advice is to not sweat it.  They would prefer that you choose two things to start with: your differentiator and a clear focus on how you’re going to grow your business.  These two things, they suggest, are enough without choosing a niche.  The niche can come later.  Does having one make things a lot easier?  It definitely does.  But they rightly point out that the quest for a niche can paralyze people and keep them from getting on with things.  All in all, it’s a wonderfully encouraging video and is really entertaining to watch – just like ALL their videos.

I’ve linked to their latest one here, but if you’d like to see more, they have an outstanding YouTube channel that you can check out, and a website of their own, where they help small businesses and entrepreneurs grow.  I adore these guys.  And if you give them a chance, I think you will too.

It’s Not About Being Perfect

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In business and in life, no one – and I mean NO ONE (no matter how much you seem to think they have it all together) has everything perfect. Looks can be (and ARE) deceiving.  The only constant in life is that we WILL fall down.  We WILL fail.  A lot.  So … do you learn from those failures?  Do you STAY down?  How quickly do you get back up again?

Who Do You Spend Your Time With?

There’s a lot more to that equation than fail = try again.  Who you spend your time with will likely determine a lot about how you try again – whether you even DO try again, and how fast you do it.   So here’s a question.  Who do you spend your time with?  And do they encourage you to try again or do they keep you from trying? What lessons do you learn when you fail and how do you apply them to your next attempt?

Movie Inspiration

I’m a big (geeky) fan of two particular movies.  The first is Rocky.  The original one.  They’re all good – but that one was ground breaking. I loved how pig-headed Rocky was.  How very imperfect he was (right down to his speech patterns). How he kept on trying even in the face of incredible adversity.  He was the best because he had heart.  He stuck with it.  He took the hits and was knocked down.  He got back up again, against all odds. He was the best because he stuck around.

The second (and far newer) movie is Captain Marvel. And surprisingly, this movie and Rocky have a lot of things in common.  Carol Danvers was a fighter.  She demonstrated that she was a hero – not because she had incredible powers (that happened after she’d already demonstrated heroic qualities) – but because she got beaten down – just like Rocky – and got back up again.  Constantly.

How Does This Relate To Us?

You don’t have to be the hardest hitter.  You just need to be able to take a hard hit and get back up again.  You don’t have to always be right.  You just have to believe in yourself.  Know you’re going to fail.  Learn lessons from the failure – and try again.  Because it’s not about being perfect.  It’s about learning from the failures – until something works.

Success isn’t perfection.  Success is being beaten down until you thought you weren’t going to be able to get up again – and doing it anyway. It’s about persistence.  Perseverance.  Consistency.

You’re not perfect – no one is!  But you’ve got this.

Steve Dotto’s Grey Matters Podcast

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If you’re a master of productivity tools, then either you have no need for this podcast, or you’ve already heard about it.  Steve Dotto is known for his extensive technology knowledge and the ease with which he explains the current technology climate to all sorts of different segments of the population.  But the particular segment his Grey Matters podcast is geared towards is people like me – Gen-Xers or Baby Boomers (those with a bit of grey in their hair.  Get it?) who don’t want to be left behind by the rush of technology.

If you don’t let yourself be intimidated,  the current crop of productivity tools can be really helpful in your day to day life, not to mention your marketing or educational efforts. Steve has a great many really fascinating topics in both his podcast and his vlogs (you’ll find his YouTube channel here) and I admire his informative, tell-it-like-it-is teaching style.  But speaking of productivity tools, his latest podcast is about 5 essential tools that he doesn’t want to do without.  Maybe you’ll find them equally as indispensable (I know I do!).

Advertising At Cannes? You Bet!

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Catching the attention of an increasingly distracted audience, is … well… really hard.  We’re being inundated with advertising from all sides.  Interspersing them in online videos, the obvious television and radio commercials, and of course, product placement in our movies and television shows, are all methods that have been done in the past.  They continue to be used, though to varying degrees of effect.  Stunts are rare, and sometimes backfire.  But when they work?  That is advertising gold.

Edelman is particularly good at cutting through the noise.  This isn’t a surprise or anything.  They’ve been in business since 1952, after all.  And as a global communications firm that partners with some of the biggest businesses out there, they’ve learned a thing or two.

Their campaign to introduce Taco Bell in the UK, is being featured in the Cannes Film Festival this week – and I can definitely see why.  This is clever advertising at its finest.  But not only is it good advertising – it creatively uses the environment where it’s being presented – namely, the fact that Big Ben is silent for a while.  So who else can provide a worthy bell?  I’ll give you three guesses – and the first two don’t count.

Here’s the video (and though I don’t know the voice actor that was used, he does a stellar job!):

The Growth Now Movement

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Justin Schenck is an entrepreneur and public speaker who hosts a podcast called the Growth Now Movement.  By now, you’re probably starting to see a theme in my blog posts – one of self discovery and yes, growth – in both your business and personal life.  Listening to this podcast is only one of the many ways you can expand your horizons.  And I would never have heard about him at all, were it not for Vincent Pugliese, Andy Storch & Ken Carfagno.

These three have been instrumental in expanding my horizons.  All three of them just recently went to Justin’s Growth Now Movement Live event in Reading, Pennsylvania – and RAVED about it.  So much so that I’m committed to joining them next year, and very much looking forward to it. This is a big deal for me because most of the conferences I’ve been to in the past have been voice conferences where I meet up with my colleagues and discuss the business of … well… voice overs – not business conferences in general.

Don’t get me wrong.  It’s wonderful to meet up with my friends in the voice over business.  And they really are good friends. But it will be equally interesting and educational to meet up with business professionals that are motivated to up their game across all sorts of different industries.  A lot of what motivates them, also motivates me.  And that leads me to more mention of Justin’s podcast.

I’ve already linked to his interview with Mike Kim – and if you’re wanting to give his podcast a listen, I think you’ll really find that particular one to be highly entertaining and educational.   But this episode on How to Deal with Imposter Syndrome really spoke to me.  It’s a short podcast (only a little over 3 minutes!) – but it’s a powerful one.  He calls these his “moment of growth”.  And along with these, he also interviews some fascinating and highly motivational personalities.

Sometimes all that’s between you and success is a different mindset – and these podcasts are really good at shifting that inner dialogue from destructive to constructive.  My recommendation is to listen to a bunch of his back episodes, depending on what appeals to you, and then follow his podcast from here on out. I know I’ll be adding this one to my list.  I hope it helps you reach those big dreams!

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