Jodi Krangle

  • Home
  • About
  • Demos
    • 6 Second Ad
    • Commercial
    • Corporate Narration
    • Podcast Intros & Outros
    • Automotive Demo
    • Explainer/Web
    • TV (In Show) Narration
    • Political
    • Healthcare
    • Resorts/Spas
    • Casino/Gaming
    • Charities/Non Profits
  • Vocals
  • Testimonials
  • Blog
    • Blog
    • Audio Branding
    • Podcasting
    • Research & Technology
    • Health
    • Music
    • Voiceovers & Public Speaking
    • Filmmaking & Sound Design
  • Podcast
    • Podcast
    • Show Notes
  • Contact
    • Contact Us
    • Request a quote
    • Book Your Project
905 836 5444
Jodi@VoiceoversAndVocals.com

Archives for December 2019

Interview with Podcast Producer, Kattie Laur – Part 2

December 25, 2019 by Jodi Krangle

Kattie Laur has a background in broadcast radio so it naturally seemed to follow that she would become interested in podcasts.  She’s putting that passion to good use as a podcast producer and gives us some tips on what makes a great show, why she feels podcasts are an important medium and how they’re the wave of the advertising future.

In this second part of our interview, she talks about:

* what a podcast needs to do to keep her listening to their intro over and over
* how she decided to create sound breaks to switch between thoughts within a podcast
* how different cultures experience your audio differently (context is everything!)
* the differences between podcasts she’s paid to produce (“learned passion”) vs. her passion projects
* what she can do for people when she’s producing podcasts
* how many different hats she wears, doing what she does
* some more information about how she’s highlighting female-fronted podcasts in her blog
* how podcasting is still a bit of a male-dominated industry – so she feels more people should hear women’s voices in podcasts
* why podcasts appeal to people so much
* how advertisers are catching on to the potential in podcasts

Her website is at: https://www.kattielaur.com

She has some really helpful information in her blogs, too!
She’s written about the 5 key things you need to think about before starting a podcast: https://www.kattielaur.com/blog/how-to-start-a-podcast-5-key-things

And she’s started a blog series that highlights women podcasters and their shows: https://www.kattielaur.com/blog/podcasts-by-women-to-stop-sleeping-on-vol-1

Her ethical travel podcast is called Alpaca My Bags: https://audioboom.com/channels/4984382

(and is in all the major podcast outlets)

And you can find and follow her on Twitter: @podkatt

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Filed Under: Audio Branding, Podcasting Tagged With: alpaca my bags, audio branding, cbc, kattie laur, marketing, podcast production, podcasting, women fronted podcasts

Interview with Podcast Producer, Kattie Laur – Part 1

December 18, 2019 by Jodi Krangle

Kattie Laur has a background in broadcast radio so it naturally seemed to follow that she would become interested in podcasts.  She’s putting that passion to good use as a podcast producer and gives us some tips on what makes a great show, why she feels podcasts are an important medium and how they’re the wave of the advertising future.

In this first part of our interview, she talks about:

* her beginnings in studying broadcasting
* her interesting relationship with the CBC
* how she got into podcasting
* how she decided she could produce podcasts for a living
* what kinds of clients she works with
* what fires her up about producing podcasts
* why she feels the concept is way more important than the equipment you use.
* how audio branding plays a role in the production of podcasts

Her website is at: https://www.kattielaur.com

She has some really helpful information in her blogs, too!
She’s written about the 5 key things you need to think about before starting a podcast: https://www.kattielaur.com/blog/how-to-start-a-podcast-5-key-things

And she’s started a blog series that highlights women podcasters and their shows: https://www.kattielaur.com/blog/podcasts-by-women-to-stop-sleeping-on-vol-1

Her ethical travel podcast is called Alpaca My Bags: https://audioboom.com/channels/4984382

(and is in all the major podcast outlets)

And you can find and follow her on Twitter: @podkatt

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Filed Under: Audio Branding, Marketing, Podcasting, Travel Tagged With: alpaca my bags, audio branding, cbc, kattie laur, marketing, podcast production, podcasting, women fronted podcasts

This Might Make You Uncomfortable

December 11, 2019 by Jodi Krangle

ASMR stands for Autonomous Sensory Meridian Response. It has to do with certain triggers, usually having to do with sound or sight, giving you “tingles in your brain”.  It may seem like a strange reaction to have while hearing unintelligible whispers, someone using a marker on a pad of paper or seeing someone use a makeup brush to caress your “face” (when the face is the camera). But it’s very real!

And interestingly, music in this particular context, seems to take away from the experience, rather than add to it.  In Duncan Geere’s article about this phenomenon in Science Focus: https://www.sciencefocus.com/the-human-body/asmr-more-than-a-feeling/ – one of the scientists he questions has this to say:

“We’re interested in things like whether particular settings might be helpful, or particular object interactions,” explains Davis.

“[The results] were actually a bit of a mix. But the one thing that was really clear and surprising is that people didn’t like background music. That to me is really odd, because we use music all of the time to enhance a mood that you’re trying to experience. That doesn’t seem to work for ASMR. It seems to distract from the sound of an object being interacted with.”

Huh.  So the two types of sound, don’t seem to go together. Our brains are strange.

In my own deep dive into this topic however, I actually did experience these “brain tingles”.  I first heard about ASMR when IKEA used it in one of their commercials.  It’s included below.

When I first saw and heard this video, I have to admit, it kind of creeped me out.  I didn’t understand why the woman’s voice was so whispery-soft, and I truly didn’t understand what the attraction was to all those sounds of sheets being stroked, pillows being squished and desk lamps being tapped with fingernails.  I didn’t get it.  And at the time, I didn’t particular want to explore what it was all about.

In my research into sound and the science of sound, ASMR kept coming up – again and again.  And now that I’ve experienced what it actually IS, I’m impressed by what they put together.  (And if you watch the video, read the comments below.  They’re hilarious!)  While I didn’t mind the voice they used, she was a bit louder than I was expecting for this particular genre.  Of course, I get that she had to talk above a whisper so that she could be understood.  She was, after all, there to sell a product. And that meant you had to hear what she was saying.

I’m not sure it works as true ASMR as a result, because you have to concentrate too much for it to really be as relaxing as it should be.  But as an example of how this could be used for a different kind of advertising experience, it’s not half bad.  If you get it.  Seeing as they’re trying to appeal to college students, I don’t think that’s a bad bet.

I’ll also point out that the pops and crackles of lips smacks and tongue movements from a voice being that close to a mic, would be a nightmare for most voice over.  But for ASMR?  The intimacy of it is supposed to be relaxing. That’s the point.

One of the best “performers” of this that I’ve seen while going down the rabbit hole of YouTube, is Gibi.  I’ll link to one of her videos in my blog & show notes so you can have a look and a listen. But I’ll admit, I’ve subscribed to her channel.  In this video (the link is below), she collaborates with a couple of other performers so you get a good overview of a bunch of potential triggers from different performers with slightly different styles:

ASMR | Tingle Immunity Treatment Test | Ft. Goodnight Moon & Marno ASMR – YouTube

For those of you that have been following my blog here, you know I’m a gamer.  Gibi even did a video where she interacted (the video was about wood tapping and scratching) with a product from Wyrmwood! (They were a sponsor for this video. And she promoted them perfectly for her audience.)

And if you’d like to know more about this from Gibi herself (and, coincidentally, actually hear her real speaking voice – which I admit, I was curious about), have a look at the video I’ve linked to from a YouTube channel called Rooster Teeth. They had her on the show as a guest and asked her a bunch of questions that she very intelligently answered.

It’s a very interesting conversation, on a whole bunch of levels, and I highly recommend you watch it.

Ultimately, you have to decide if this works for you.  If not, it might make you very uncomfortable.  If it does work for you, watching these videos might well be the most relaxed you feel all day.  You’re welcome.

December 02, 2020 Edit: Gibi just added a video called “New to ASMR?” – that I think those of you who haven’t really experienced this before, will find SUPER helpful.  Check it out here:

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Filed Under: ASMR, Audio Branding, Health Tagged With: asmr, audio, calming effects, mental health, physiological response, sound science, sound triggers

Interview with Creative Director, Hannah Strenger

December 4, 2019 by Jodi Krangle

Show Notes:

Hannah and I talk about what she considers audio branding to be, how it affects the clients at her ad agency, and what she does to help those clients come up with their brand’s consistent sound.  She also reveals how she created an animated short and chose voices and music for that project.

For more information on Hannah, visit:

Hannah’s Instragram: https://www.instagram.com/hannahstrenger/ (lots of pictures of her adorable rabbits here too!)

and Hannah’s Website (she’s also a creativity coach!): hannahstrenger.com

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Filed Under: Audio Branding, Marketing Tagged With: animation, audio branding, creative direcctor, music composing, sonic branding, student projects, voice over

Primary Sidebar

PODCAST
BLOG

Subscribe to the podcast newsletter

Thank you!

You have successfully joined our subscriber list.

.

Archives

Categories

6 Second Ad
Commercial
Corporate Narration
Casino / Gaming

Automotive
TV Narration
Political
Explainer / Web

Healthcare
Resorts and Spas
Charities / Non Profits

Blog
Vocals

©2022 Jodi Krangle // Voice Over Site by Voice Actor Websites Privacy Policy

  • Home
  • About
  • Demos
  • Testimonials
  • Contact