Edward Farley has quite a history in marketing with over 25 years of experience in global marketing, brand management, creative development, and sports and entertainment marketing. He has degrees from Michigan State, Harvard Business School, and Northwestern University and has lectured on global brand management and marketing at multiple universities. Currently, Ed is working on […]
Archives for April 2020
How Can Audio Branding Help Your Podcast or Company? (Why Should You Care?)
How Can Audio Branding Help Your Podcast or Company? According to Harvard Business Review [4], Audio Branding is “the strategic use of sound … in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales.” So ultimately, think of it as a brand or podcast’s emotional short hand – […]
Interview with Brand & Marketing Motivator, Corey Dissin – Part 2
In the second part of my interview with Corey Dissin, we discussed the three elements to every spot and how to build a successful audio brand for audio talent. Corey and I also talked about: How a voice talent is not a voice talent (yes, that caught me off guard, too!) The difference between the […]
Interview with Brand & Marketing Motivator, Corey Dissin – Part 1
Corey Dissin was only 19 when he first got into the world of audio and sound. He started answering phones as a volunteer with Paul Turner Productions (now Propulsion Media Labs). His volunteering later morphed into an internship, at which point he met Paul. The two formed a friendship, and later Paul began allowing Corey […]
Interview with Audio Alchemist, Steve Keller – Part 2
Here’s the second part of my fascinating interview with Steve Keller. In it, we dove into how brands can harness the power of archetypes as well as what Steve calls the three pillars of return on sonic investment. We also discussed: Music’s impact on our perception of meaning How music soundscapes and noise affect the […]