Archives for May 2020

Interview with Multimedia Storyteller, Brandee Sanders – Part 1

May 27, 2020 by Jodi Krangle

Brandee Sanders is an award-winning digital leader, tech strategist, multimedia storyteller, and data translator. She develops and accelerates her clients’ vision by working at the intersection of data, commerce, content, and creative. She’s worked with a dynamic variety of companies, including Silicon Valley startups, Emmy Award Winning studios, and more. She’s been featured in The New York Times, Condé Nast, New York Fashion Week, Etsy, TV Network, and Inc. Magazine. Currently, she’s Director of Marketing Operations at Appetize Technologies, Inc. and is pursuing a Master’s Degree in Data Science and Analytics.

In the first part of our riveting conversation (seriously, buckle up, folks!), we discuss what exactly Brandee means when she calls herself a multimedia storyteller and how she got into her line of work, as well as:

Her background in the arts, including film, musical theater, and ballet and why she decided to move behind the camera
Creating her own eCommerce business
How she became successful, as she put it, “in spite of my ignorance”
The three careers most people have
How she began working in both storytelling as well as statistical quantitative data analysis in technology, operations, and marketing
Being featured in a LinkedIn case study
What factors must be considered when piloting new ideas
How you can’t have innovation without failure
The importance of companies/brands putting themselves in the consumers’ position to consider how they may be perceiving things
How brand building and sales activation come together in advertising
How purchase intent can grow as much as 146% between pre- and post-exposure of sonic logos and music
How early adoption of an idea pays off in the long run
How critical sonic branding is as part of a marketing strategy
How data can protect the valuable work people do

To learn more about Brandee, you can find her on social media:

LinkedIn: Brandee Sanders https://www.linkedin.com/in/brandeesanders/
Twitter: @PlanetBrandy https://twitter.com/PlanetBrandee
Her website www.brandeesanders.com

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview with Musician, Author, & Teacher, Bob Baker – Part 2

May 20, 2020 by Jodi Krangle

Here’s the second part of my interview with musician, author, and teacher, Bob Baker. We talked about what drew Bob to starting his YouTube channel and how it’s grown to over 117K subscribers through the meditations and positive affirmations he posts.

We also spoke about things like:

Bob’s insecurities and self-worth challenges throughout his childhood
The impact that Wayne Dyer’s book Your Erroneous Zones had on Bob in high school
Bob’s realization that he wasn’t a victim of this thoughts and how that prompted his personal development journey
Why creatives tend to be more sensitive
How we can manage the negative self-talk that may run through our mind
Bob’s recommendation for pursuing new ideas
How Bob prepares for recording his YouTube videos
The different types of recordings Bob creates
How Bob and his girlfriend perform the song “White Christmas” every year and the unique spin Bob puts on it (I think you’ll get a kick out of this part) 😉
The revelation Bob experienced as our interview transpired
How Bob lives his life “going where the energy is”
How Bob got started teaching improv in 2012
What Bob’s primary focus is right now and what else he’s up to

If you’d like to learn more about Bob, you can find him in several places online:

His YouTube channel (https://www.youtube.com/user/MrBuzzFactor)
His website (http://www.bob-baker.com/)
His podcast “The Creative Entrepreneur” (http://www.diycareermanifesto.com/p/the-podcast.html)
His Creative Entrepreneur VIP List (http://promoteyourcreativity.com/)

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview with Musician, Author, & Teacher, Bob Baker – Part 1

May 13, 2020 by Jodi Krangle

Bob Baker likes to call himself an “inspirationalist.” His mission in life is to inspire and empower people, especially creatives. Over the years, his work has included books, podcasts, music, coaching, and improv comedy. He co-authored the book The Improv Comedy Musician with Laura Hall, who you may be familiar with from the TV show Whose Line Is It Anyway? Bob’s YouTube channel currently has over 117K subscribers and includes guided meditations, audio affirmations, and more.

In the first part of my discussion with Bob, we covered a variety of topics, including:

His book Guerilla Music Marketing and other written works
A mental block people often experience when writing a book and how to get past it
How the interests that drive people (including Bob himself) to certain career paths often can be traced back to their childhood
How Bob was a bit awkward as a child and how he used humor to break through that awkwardness
Bob’s history playing music
How he’s always had a knack for keeping audiences engaged
Bob’s involvement in theater, acting, and improv comedy
How Bob formed his first improv troupe and the two types of comedy they utilized
How musicians and improv actors can perform well together, even if they’ve never met before
Bob’s 15 years doing standup comedy
The differences between improv comedy and stand-up comedy
Bob’s biggest tip for public speaking (it may surprise you!)
The three Es of communication
The importance of focusing on the message (the topic) instead of the messenger (you) when doing public speaking
The importance of getting out of your head when doing improv

You can find Bob in a handful of places online, including:

His YouTube channel (https://www.youtube.com/user/MrBuzzFactor)
His website (http://www.bob-baker.com/)
His podcast The Creative Entrepreneur (http://www.diycareermanifesto.com/p/the-podcast.html)
His Creative Entrepreneur VIP List (http://promoteyourcreativity.com/)

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview With Global Brand Strategist, Edward Farley – Part 2

May 6, 2020 by Jodi Krangle

Here’s the second part of my interview with global brand strategist, Edward Farley. In it, we continued our conversation about the research going into artificial intelligence and how AI affects the brand experience.

In addition, we discussed:

How KFC in Canada and the National Australia Bank are creating two unique brand voices using the same type of deep learning technology that powers the voice of Alexa
How Mastercard uses a consistent track of chords that reflects the DNA of their brand but caters it to the culture in which their audio is being utilized
The connection between audio and memory
The importance of a brand matching its visual identity to its audio identity
How brands use audio to build trust
How audio is more than just a tool in a toolkit—it’s a tool to be invested in
Jingles, NBC, and other audio branding that goes back many, many years
What is included in a brand’s soundscape
How Starbucks and others use audio to facilitate loyalty and improve how their customers feel
Things to consider when choosing music to play at events in different countries
The tactics businesses use to bring their audio strategy to life and the difference those tactics make in consumer experience
Ed’s work with a product incubator accelerator that is engaged in startup products in the clean technology space

You can find out more about Ed by connecting with him on LinkedIn at https://www.linkedin.com/in/edward-farley-a08a839/ .

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Jodi Krangle

Interview with Multimedia Storyteller, Brandee Sanders – Part 1

Interview with Musician, Author, & Teacher, Bob Baker – Part 2

Interview with Musician, Author, & Teacher, Bob Baker – Part 1

Interview With Global Brand Strategist, Edward Farley – Part 2

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