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Jodi Krangle

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Archives for December 2020

Interview with L.A.-Based Music Composer, Chris Wirsig – Part 1

December 30, 2020 by Jodi Krangle

In this interview, I had the joy of talking with Chris Wirsig, a classically training pianist and saxophone player. He’s been able to take his classically trained skills and spend the last 20 years in music production and composition for games, film and TV. He has a love for darker sounding music and his productions can be heard on things such as the Top Ten iPad game, “Alien Tribe 2”, multiple award-winning short films and the comedy feature film “39 And A Half,” as well as numerous TV shows on ABC, E!, MTV, Fox Sports – just to name a few. In addition to writing music for different productions, he’s started a few different bands and does song writing on the side.

I was so impressed with his background in both the creative and business end of things and his take on how music influences us has made for a very interesting conversation!  I’m looking forward to sharing this with you.

We talk about:

  • How Chris is dealing with COVID and what’s happening in California (he’s based in L.A.)
  • His background and how he got into music
  • His love for music and all the instruments he plays
  • How he found a love for writing melancholy and dark music
  • Why Chris likes writing darker music
  • Chris’s love for fictional scary things versus being scared in real life
  • How he goes about writing the music for each movie depending on the information he has
  • Some of his favorite ways to compose music for a movie
  • The way Chris’s music affects the emotion in a movie
  • Chris’s most recent experience with writing music for a movie set in Africa and adding in cultural elements
  • Chris’s upcoming production featuring his music
  • The use of major and minor chords in his productions
  • Using both major and minor chords in a piece of music, even if it’s a minor piece of music

Want to contact Chris or find out more information?

Website: www.chriswirsig.com
Music library: www.counter-communications.com
Social Media:

www.facebook.com/ChrisWirsigMusic
www.instagram.com/chriswirsig
Music:

https://open.spotify.com/artist/2CFVqb5EoEm8rqxeTVUJMj?si=AlKBqcbbS52kEL3jwCVWwA
https://music.apple.com/artist/chris-wirsig/865686973
https://www.youtube.com/channel/UCjGmOruNRmxf2VAj6LPL3vw

 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Music Tagged With: COVID-19, cultural elements, dark music, instruments, major chords, minor chords, music production, musical production for movies

Jingles All The Way

December 23, 2020 by Jodi Krangle

The holidays are just around the corner, and we all know what that means: Christmas songs on the radio and holiday jingles in just about every store. But there’s one kind of traditional jingle we aren’t as likely to hear these days: the commercial jingle. If you used to wish you were an Oscar Mayer wiener, if the best part of waking up was Folgers in your cup, if you were ever stuck on Band-Aid brands because Band-Aid’s stuck on you, then you probably grew up in the heyday of advertising jingles. So, whatever happened to those jingles? Do they still have a place in audio branding, or have the Toys R Us kids all grown up?

In many ways, jingles were the first step in the history of audio branding, and they’re much older than you might think. If you know the Muffin Man or can sing along to Hot Cross Buns, then you’re already familiar with the jingles of the colonial era. Those rhymes started with vendors in the Middle Ages who had to find ways to make their street cries stand out and get people’s attention. That meant short, simple phrases often set to music, and the fact that we can still recite some of those rhymes today shows just how well they worked.

With the invention of radio came the modern jingle. Now vendors had to grab and hold the attention of millions of people, and General Mills did just that in 1926 with a barbershop song called “Have you Tried Wheaties.” That one commercial turned Wheaties sales completely around in the Twin Cities market, and when the company aired the song nationwide the following year, Wheaties went from a failing brand to a household name.

Want to hear the jingle that started it all? Here’s a link to the original ad:

Other companies quickly caught on and started coming up with their own musical numbers, and the jingle era was born. From radio to television to the internet, jingles became pretty much synonymous with audio branding. Promoting a brand meant giving it a jingle, whether it’s the Chiquita banana song, the singing Meow Mix cats or Coca Cola teaching the world to sing. But things began to change around the turn of the millennium. Those catchy earworm jingles started to disappear. In 1998, 12% of television ads featured jingles; by 2011 it was just 2.5%. But if commercials weren’t using jingles, what were they using?

For the most part, they were now using licensed songs. This wasn’t a completely new development; those medieval street cries were often set to popular folk songs of the era, and the “Have You Tried Wheaties” jingle borrowed its tune from the 1919 song “Jazz Baby.” Michael Jackson ushered in a whole new era of melding pop music and advertising with his “Pepsi Generation” commercials set to the tune of “Billy Jean,” and ten years later Microsoft borrowed the Rolling Stones’ “Start Me Up” as its anthem for Windows 95.

What did change is that advertisers were no longer relying on famous musicians and recognizable songs. More and more often, the commercials featured smaller artists and songs that many viewers hadn’t heard before. With DVR and streaming content rendering the old 30-second TV spots obsolete, the focus shifted to simply engaging the viewers and convincing them to keep watching the ad. Without a captive TV audience, advertisers needed those viewers to like and share their commercials. One way to do that is by promoting new music that might get people talking and, more importantly, watching.

For a great discussion of the rise and fall of jingles, check out this Cheddar Explains video “The Unexpected Death of the Ad Jingle”:

But as new media continues to evolve, jingles are making a surprising comeback. Online ads, often just a few seconds long, have allowed companies to create musical brands that immediately stand out despite their length. Just think of McDonald’s and its wildly successful “I’m Lovin’ It” theme, or how State Farm’s “Like a Good Neighbor” jingle has returned as the bumper for each commercial. Unlike past jingles, these songs aren’t trying to tell the listener about the product so much as they’re trying to create an instant connection with the brand. As audio branding continues to expand, moving out of the traditional TV and radio spots and into our daily lives, that sort of connection is becoming more important than ever.

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Advertising, Audio Branding Tagged With: advertising, audio branding, jingles, music, nursery rhymes, sonic branding

Interview with Life Coach & Shamanic Sound Healer, Kaye Doran – Part 2

December 16, 2020 by Jodi Krangle

 

I’m excited to be sharing the second half of my interview with Kaye Doran. In the first part, Kaye shared so much with us and what she does in her work. In this second part, we’re continuing the conversation about everything from how to use your own tools/instruments to how she uses her work to help heal people with grief to channeling a child’s way of thinking. It’s such a calming end to our interview! 

In this second part, we cover:

  • How Kaye shares with her clients so they can continue their own healing
  • Her whole purpose – to empower her clients
  • The importance of breathing in everyday life
  • When people eventually get to the point where they need to see her for help
  • The shadow work
  • Releasing negative energy in a productive way
  • Letting our minds help heal us
  • How Kaye helps others overcome grief
  • What to NOT do when it comes to overcoming negative energy
  • When to ask for help
  • Our internal voice
  • Kaye’s simple tools that lead to actual change
  • Kaye’s fear activity (that you can do, too!)
  • Accepting our internal knowing 
  • The “good” parts of fear
  • Using outside things to help motivate you through negative thoughts
  • Helpful resources Kaye has for you (on her website)
  • Kaye’s upcoming coaching program
  • Her thoughts on a final product launched this month

 

If you want to follow Kaye Doran or find out more about what she has to offer, you can find her here:

Website: www.Kayedoran.com 

FB Page- Inner Expressions: https://www.facebook.com/Inner-Expressions-260662878197298 

FB Group- Rise and Shine Women: https://www.facebook.com/groups/340808953165931

 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Inspiration Tagged With: continued healing, fear, instruments, internal knowing, internal voice, negative energy, personal empowerment, shadow work, sound healing

Interview with Life Coach & Shamanic Sound Healer, Kaye Doran – Part 1

December 9, 2020 by Jodi Krangle

 

This interview is unlike any other that I’ve had the opportunity to do and Kaye Doran brings such a fascinating take on life! She’s an entrepreneur and is passionate about helping people create their greatest lives, from the inside out. She is both a life coach and a shaman, which creates such a unique take on healing – and specifically, healing with sound. I can’t wait to share this with you!

Tune in to hear:

  • Kaye’s background and how she jumped into the world of sound healing
  • The adverse effects to her beginning journey of her sound healing
  • The common sound of different emotions
  • Sound’s continued influence
  • The purposes of sound healing instruments
  • Sound connection to the outside world
  • The different vibrations of different bowls and where it vibrates
  • The difference between the highest self and your inner self
  • How sound can release energy from the body
  • The different types of sounds that can come out during sound healing
  • Rewiring ourselves to let go of blocks
  • Feeling your feelings
  • Breathing into the blocks
  • How people respond to the work Kaye does
  • The types of people Kaye has worked with
  • How internal healing has helped her clients in conjunction with western medicine
  • Shamanic healing process
  • A walk through of what it can be like to be in a session with Kaye

 

If you want to follow Kaye Doran or find out more about what she has to offer, you can find her here:

Website: www.Kayedoran.com 

FB Page- Inner Expressions: https://www.facebook.com/Inner-Expressions-260662878197298 

FB Group- Rise and Shine Women: https://www.facebook.com/groups/340808953165931

 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Inspiration Tagged With: breath work, feelings, highest self, inner self, instruments, internal healing, shaman, sound connection, sound healing, vibrations

A World of Living Sound

December 2, 2020 by Jodi Krangle

So much has changed about our world, from one century to the next, even from year to year. Just imagine taking someone even from the 1980s and dropping them into the world we live in right now, much less someone from a hundred or two hundred years ago. But all the way back through history, as far back as the dinosaurs and even much further, there are sounds that we’d still instantly recognize today. Let’s take a closer look at that timeless world of sound and what can happen when we start to add our own sounds to it. Composer Pauline Oliveros  defined the word “soundscape” as “all of the waveforms faithfully transmitted to our audio cortex by the ear and its mechanisms.” The soundscape of the Earth can be divided into three layers, and those three layers happen to reflect the history of the world itself and how much it’s changed.

First there’s “geophony,” sounds that come from natural forces like rain or wind. It can be as dramatic as an erupting volcano, or as gentle as a stream. These were literally the first sounds in the world. One of the most familiar sounds today started billions of years ago as the Earth cooled and water vapor began to condense into rain. That rain fell for centuries and soon became another familiar sound: the sound of the oceans lapping the shore.

Then there’s “biophony,” which is the sound that comes from living things. This is where things get really interesting and complicated. It’s pretty much impossible to imagine a forest without thinking of the birds chirping in the treetops. Whale songs literally fill the ocean, echoing from continent to continent. Just within this past decade we’ve even discovered that mice sing to each other at frequencies too high for our ears to pick up. Check out my blog for a link to a video clip of a male lab mouse literally singing to his mate.

This makes mice one of the very few mammals to have their own mating song – unless, of course, you count people. That brings us to “anthropophony,” which is all the sounds that human beings make. For a long time the only sounds that we could add to this soundscape were our own voices. But then we began to use tools. We started singing, clapping, and creating musical instruments to invent all sorts of new sounds never heard before. But we also invented tools and machines that are quite loud without meaning to be, machines that make noise instead of music. We call that sub-layer of sound “technophony.” Traffic jams, airplanes, subways, construction work, these are the sounds that we usually think of whenever we think about life in the city. Those sorts of sounds are becoming a big problem for the rest of the soundscape, a problem we now call noise pollution.

There’s a link on my blog to Cedric Engels’ fascinating video “Sound Ecology: A Better Sounding Planet” that offers a more detailed look at each layer of sound.

Noise pollution, that loud, messy layer of sound that our modern world creates, can disrupt the biophony that makes up the rest of the natural world. Animals aren’t just listening to their own species, but to every sound in their natural environment. Each species carves out a spot for its own unique voice. Cicadas, crickets, frogs and birds have each developed a distinctive acoustic bandwidth so that, even though they all share the same environment, they aren’t shouting over each other. You’ll also find a short video on my blog of a dawn chorus of birds in England. Notice how, even with all sorts of different animals singing at the same time, you don’t have any trouble telling which one is which.

Noise pollution drowns out that natural bandwidth, making it harder and harder for animals to hear each other, to attract mates or even hunt for food. In the ocean, where the soundscape is much louder and even more important, sound pollution from ships, sonar and oil drilling has led to whale strandings and other changes to life in the ocean. We’ve talked before about the positive impact music can have on our health and well-being. But noise can have just the opposite effect. It can trigger stress, fatigue and even cardiovascular disease. Some studies show the worst of these effects doesn’t come from the sounds we hear during the day but while we’re sleeping, when we’re least able to filter them out.

While music can be a powerful instrument for improving our lives and making the world a better place, it can have an equally disruptive impact when it’s just noise filling up the rest of the soundscape. Our global voice, our anthropophony, is an ever-growing part of the world around us, and it’s up to us to ensure that our sound is one of harmony.

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Research Tagged With: anthropophony, biophony, geophony, music, noise pollution, sound ecology, sound polution, soundscape, technophony

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