Jodi Krangle

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Archives for January 2021

Interview with Hamburg/Berlin Based Sound Agency, WESOUND – Dr. Cornelius Ringe & Lars Ohlendorf – Part 2

January 27, 2021 by Jodi Krangle

This is the second part of my interview with Dr. Cornelius Ringe and Lars Ohlendorf. The first half of this conversation was so enlightening, especially hearing about how sound and audio branding looks in different parts of the world and the history of audio branding. In this part, we really dive into more about where audio branding came from and where it’s going!

In this second part, we discuss:

  • The best money saving tips for audio branding
  • Giving yourself time to let your own DIY attempts sink in before starting over
  • Making decisions based on your business model
  • Where audio branding is going from here
  • Podcasting’s role in audio branding
  • The requirements for different brands when it comes to audio branding
  • How Netflix’s sound logo has become synonymous with the pandemic
  • How jingles have moved to sound logos
  • Technology’s role moving into the need for more sound logos
  • Design as a function
  • The change of the approach to music in ads and filling emptiness
  • What WESOUND does
  • What ISA does
  • The criteria for awards within ISA 
  • The evolution of the ISA awards 
  • The impact of the different projects submitted for the ISA awards
  • The relationship between sound and the physical product it represents

If you would like to find out more information, you can do so here:

www.wesound.de

And you can find out more information about the Audio Branding Academy and their awards here: https://www.international-sound-awards.com/ 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Audio Branding Tagged With: advertising, audio branding, branding, business model, ISA, jingles, pandemic, podcasting, sound, sound design, sound logo, technology, WESOUND

Interview with Hamburg/Berlin Based Sound Agency, WESOUND – Dr. Cornelius Ringe & Lars Ohlendorf – Part 1

January 20, 2021 by Jodi Krangle

In this interview, I am joined by two guests who are taking the audio branding world by storm. Dr. Cornelius Ringe and Lars Ohlendorf are partners in the company, WESOUND and Dr. Ringe is the founder of the Audio Branding Academy. We dive into so many great aspects of audio branding in this interview and it’s great to have another perspective on where audio branding is going from here.

We discuss:

  • What life looks like in Hamburg, Germany and how they’re both dealing with COVID lockdowns
  • The shift to home office work with audio
  • Musicians’ takes on working from home and doing streaming concerts
  • Experiencing online performances and speeches 
  • Adjusting to the lack of audience interaction
  • Zoom’s impact on musical sound
  • How Zoom has upped their game when it comes to sound
  • WESOUND and where it came from
  • Audio branding’s role in the creation of WESOUND
  • The difference between Audio Branding Society and the Audio Branding Academy
  • The growth of audio branding 
  • Breaking down the difference between sound and audio branding 
  • Europe’s role in audio branding
  • NBC’s accidental audio branding in the very beginning 
  • Radio’s initial sounds and where they came from
  • Advertising and how everything’s transitioned over the years
  • How we are wired to pay attention to sound
  • Finding the right methods and approaches to creating the right sound
  • Audio branding isn’t all about science
  • Methodology changes from client to client when creating audio branding 
  • If science does play a role, it’s probably more about psychology than anything else
  • The importance of design over finding the right calculations 
  • Ongoing work on the brand
  • Different companies’ take on the importance of audio branding for their company

If you would like to find out more information, you can do so here:

www.wesound.de

And you can find out more information about the Audio Branding Academy and their awards here: https://www.international-sound-awards.com/ 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Audio Branding Tagged With: audio branding, Audio Branding Academy, Audio Branding Society, COVID-19, methodology, online performances, sound, sound design, streaming concerts, WESOUND

Healing Harmonies

January 13, 2021 by Jodi Krangle

When you close your eyes and think about being in a hospital, what do you imagine hearing? Are the sounds soothing, or do they make you tense up with even more anxiety? Hospitals aren’t usually relaxing places, and they don’t always sound very relaxing either. Heart monitors beep, respirators pump, and voices murmur in the background or occasionally ring out over the intercom.

They can be surprisingly loud too. The nighttime background noise at a hospital can sometimes reach over a hundred decibels, louder than a chainsaw. A National Institute of Health study in 2009 recognized noise as a hazard to patients; sleep deprivation weakens the immune system, which has a direct effect on mortality rates. Hospital noise isn’t just annoying, it can be dangerous.

Some hospitals are working to change that. Apart from lowering the noise, they’re also focused on weaving it into a healing soundscape that harnesses the link between music and the human body. You can check out my blog for a short but insightful video by electronic musician Yoko Sen about how her experience as a patient inspired her to help create a more melodic ambiance:

Last year Aalto University won the International Sound Award for Soundscapes and Ambient Sound for its own work in creating an innovative series of ambient soundscapes for New Children’s Hospital in Helsinki. Each floor has a unique and constantly changing theme, from the ocean on the first floor all the way up to space and the stars at the top, and is designed to help put children at ease, taking their thoughts away from the hospital and into an imaginative journey filled with natural sounds and delicate instruments.

There’s a link on my blog to a presentation video by the project’s director, composer and lecturer Antti Ikonen, as well as a link to an interactive demo of each of the nine soundscapes so you can hear them for yourself:

https://international-sound-awards.com/media/ISA2019/2019-1037_New_Childrens_Hospital_Soundscape_KB.mp4
https://newchildrenshospital.aalto.fi/

The idea that sound can play such an important role in healing has been around for quite a while now. Music therapy as we know it today got its start soon after World War II, when musicians visited hospitals to play for veterans. Doctors and nurses started to notice that these visits made a very real difference in their recoveries. They began to incorporate music into the idea of creating a “healing environment” where each aspect of the hospital setting, both visual and audio, plays its own part in helping the patients.

Florence Nightingale wrote in 1859 that carefully controlling the lights, colors and sound in a patient’s room could help them recover more quickly, and in 2013 Brian Eno credited her for inspiring his own “Quiet Room for Montefiore”, an immersive audio project at Montefiore Hospital in Essex. A few years later the “Healing Soundscapes” research project at Hamburg University began, uniting music therapists and composers to find new ways of improving the well-being of hospital patients.

There’s no doubt that sound can have a very real effect when it comes to health care. One study in 2016 showed that listening to just fifteen minutes of music before surgery reduces a patient’s anxiety, while another study found that creating an immersive natural soundscape is more relaxing and effective than simply masking the background noise. These nature sounds significantly reduce your cardiac stress markers and cortisol levels, and, for some patients, lower stress can make a literally life-or-death difference.

Most of us probably aren’t ever going to find ourselves looking forward to a trip to the hospital. But for the children at New Children’s Hospital, as well as a growing number of hospitals all around the world, soundscape and audio design are helping transform that clamoring background noise into a soothing melody.

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Health, Music Tagged With: audio design, Brian Eno, Florence Nightingale, healing environments, hospital ambiance, hospital sounds, International Sound Awards, music therapy, New Children's Hospital, soundscapes

Interview with L.A.-Based Music Composer, Chris Wirsig – Part 2

January 6, 2021 by Jodi Krangle

This is the second part of my interview with Chris Wirsig. We dive into other topics like music design, the changes the pandemic’s brought to music production and recording, and how you might get started in the world of music production yourself! 

In this part of the interview, we talk about:

  • How music design looks in different countries 
  • Changes in the movie making industry, especially when it comes to music production
  • The changes he’s made with composing music since he started
  • Chris speculates how he thinks the pandemic will change music production
  • Recording music in different locations separately and then having one person mix everything together
  • How technology’s changing the way full productions happen
  • All of the changes that have happened in the last 5 years that allow for better remote collaborations
  • The future of remote recording
  • How Chris uses his keyboard to create pretty much any sound 
  • Chris’s love for the cello and adding it to nearly everything he writes
  • Chris’s upcoming productions and how different they are from what he’s been doing
  • His love for making up new and unique sound combinations
  • Advice on how to get into this sort of work
  • Chris’s word of caution about doing music production, especially for TV

Want to contact Chris or find out more information?

Website: www.chriswirsig.com
Music library: www.counter-communications.com
Social Media:

www.facebook.com/ChrisWirsigMusic
www.instagram.com/chriswirsig
Music:

https://open.spotify.com/artist/2CFVqb5EoEm8rqxeTVUJMj?si=AlKBqcbbS52kEL3jwCVWwA
https://music.apple.com/artist/chris-wirsig/865686973
https://www.youtube.com/channel/UCjGmOruNRmxf2VAj6LPL3vw

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Music Tagged With: composing music, music design, music production, pandemic effects on music production, remote collaborations, remote recording, sound combinations, technology changes

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