Jodi Krangle

905 836 5444

Jodi@VoiceoversAndVocals.com

Archives for June 2021

Interview with Jim Kennelly & Sam Ufret from Lotas Productions in NYC – Part 2

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This is the second part of my interview with Jim Kennelly and Sam Ufret. In the first part, we discuss their business, Lotas Productions and how both Jim and Sam got into this industry. In this second part, we dive more into the industry of voice overs itself and where we see this industry going in the future.
We discuss:

  • Being open to diversity in voices
  • How Jim and Sam use their best judgement when casting voice overs
  • Being aware of who else may benefit from your services and how voice overs can increase your reach
  • The return of the jingle 
  • The increased reach of where voice overs can be found
  • The goal of the voice over being an emotional impact
  • How we’re really at the infancy of voice overs and audio branding
  • How close we are to having AI and synthetic voices everywhere
  • Asking the question- “is there something to this?” when finding out how to make synthetic voices sound natural
  • When synthetic voice will be used in the future
  • How synthetic voice not actually taking jobs, just adding to your portfolio
  • How the future of AI looks like separate voices for advertising different products
  • The future of conversational design
  • New tech coming to voice overs
  • Globalization of voice overs other industries
  • Clubhouse and its part in the globalization of the voice industry 
  • New technology when it comes to voice auditions 
  • Personalizing this industry and giving/getting real feedback
  • Designing for the newest generation of voice producers

If you want to get in contact with Lotas Productions:

Company Website: https://www.lotasproductions.com/
LinkedIn: https://www.linkedin.com/company/lotas-productions/about/
Instagram: https://www.instagram.com/lotasproductions/
Twitter: https://twitter.com/LotasProdsVOs
Facebook: https://www.facebook.com/LotasProductions/ 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider giving this podcast an honest review? You can do that here: https://lovethepodcast.com/audiobranding.  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ 

Interview with Jim Kennelly & Sam Ufret from Lotas Productions in NYC – Part 1

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I’m really excited to be speaking with these two guests – Jim Kennelly and Sam Ufret. Jim is one of the powerhouses behind Lotas Productions and has spent his career looking for the perfect voice for each project he’s been a part of. Sam is in the thick of everything over at Lotas. She has an amazing talent for the production end of things and both she and Jim are fighting every day for diversity in the voice over business.  This interview was a wonderful insight into the future of voice overs and I can’t wait to share it with you.

We discuss:

  • Jim and Sam’s positive spin on COVID and what it’s been able to do with their business
  • The technology that’s connected us through COVID
  • Voice overs have always been a work from home industry
  • COVID being a push for talent to create a home studio
  • The reasons people didn’t want to create a home studio before COVID
  • Jim and Sam’s favorite part of working at Lotas
  • The future of voice overs
  • How sound influenced Jim’s pursuit of voice overs
  • Sam’s first encounter with GarageBand
  • How Sam loved the idea of being in the war room of a news studio
  • How Jim started Lotas to connect with people around the world
  • The Origins of Lotas Productions
  • The emerging fields of voice overs
  • The most popular voices pre-COVID
  • Implementing diversity in their voiceovers 
  • The importance of seeing yourself in the media
  • Bringing forth the diversity of ideas
  • The cycles of sound
  • Audio branding as casting 101
  • The left brain/ right brain divide and how Lotus closes that gap
  • Using multiple voices within your audio branding
  • The growth of regional spots
  • The industries now using voice overs

 

If you want to get in contact with Lotas Productions:

Company Website: https://www.lotasproductions.com/
LinkedIn: https://www.linkedin.com/company/lotas-productions/about/
Instagram: https://www.instagram.com/lotasproductions/
Twitter: https://twitter.com/LotasProdsVOs
Facebook: https://www.facebook.com/LotasProductions/ 

 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider giving this podcast an honest review? You can do that here: https://lovethepodcast.com/audiobranding.  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/