Jodi Krangle

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Archives for January 2022

Dangerous Beeps: An Interview With Michael Schutz – Part 2

January 26, 2022 by Jodi Krangle

“I think doctors use a term called modifiable risk factor, I’ve learned, because I talk to a lot of doctors now, and so there are some things we can modify and some things that we can’t. And so these alarm sounds are very much a modifiable risk factor, and we need to work together to figure out the better set of sounds to use and how to implement them. But it’s definitely something that we can do to improve, because I hope that when the time comes and I’m spending time in a hospital, or my parents are in the hospital, or people I care about, these kinds of things are in a better state. Because there’s no technical reason we have to be subject to this so-called ‘beeping hellscape.’” — Prof. Michael Schutz

 

This week we continue my interview with Associate Professor and MAPLE Lab director Michael Schutz as we talk about making a better hospital beep, the importance of turning scientific discovery into progress, and MAPLE Lab’s latest experiments on giving sounds more “pop”.

As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, just visit www.audiobrandingpodcast.com where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the www.audiobrandingpodcast.com web page) will let you know when the new podcasts are available.

 

The Structure of Sound

We start the second half of the interview with a closer look at hospital alerts, how many more of them there are today, and why Dr. Schutz doesn’t see that trend changing anytime soon. “If we think about the whole device landscape in hospitals as sounds being an auditory interface,” he explains, “then the question becomes what’s the best way to structure the sound, not so that they’re most alarming, but so that they’re the most communicative.'”

 

All Over the World

Dr. Schutz explains the challenge and importance of turning scientific discoveries into genuine progress, and how even something as seemingly simple as updating the sound of hospital alerts can have far-reaching results. “Thinking a little bit more about how we can improve them with sound will have huge benefits,” he says, “because hospitals all over the world have many of these devices, and the number of devices is only increasing. So even a small change in the improvement in these can have a major impact on human health.”

 

The Bells and Whistles

“I think the language itself that we talk about the frills is revealing,” Dr. Schutz tells us., “If we’re talking about the things that are nice but not necessary, the literal term is bells and whistles: we’re talking about the things that produce sound.” We talk about how easy it is to overlook sound itself even while trying to improve the soundscape, and his lab’s latest research on innovative ways to make important auditory alerts stand out from the background noise without having to make them louder.

 

Episode Summary

  • Why hospital beeps are getting worse
  • Turning discoveries into reform and progress
  • How subtle changes can create a major impact
  • The overlooked importance of sound

 

Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.

Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand.  You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a written review or a spoken review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

 

Connect with Dr. Michael Schutz:

Website: www.michaelschutz.net

MAPLE Lab: www.maplelab.net

“Death By Beep” on TEDx Talks: https://youtu.be/Ap8geRll6F0/

Dr Schutz’s ScienceDirect Article on Improving Auditory Interfaces: https://www.sciencedirect.com/science/article/pii/S000368702100079X/

Follow Dr. Michael Schutz on Facebook: https://www.facebook.com/maplelab.mcmaster/

Connect with Dr. Michael Schutz on LinkedIn: https://www.linkedin.com/in/dr-michael-schutz/

Follow Dr. Schutz directly (@michael_schutz) and MAPLE Lab on Twitter: https://twitter.com/MAPLE_Lab/

Filed Under: Filmmaking & Sound Design, Research, Research & Technology, Sound Design Tagged With: Auditory Alarms, Beeps, Death By Beep, Hospitals, MAPLE Lab, McGurk Effect, McMaster University, Michael Schutz, Music Cognition, Percussion

Dangerous Beeps: An Interview With Michael Schutz – Part 1

January 19, 2022 by Jodi Krangle

“Ultimately the sound is almost irrelevant to the musical experience, with the important caveat that what matters about the sound is the psychological process it triggers in the mind of the listener. So it obviously plays an important role there, but what really matters is how it’s being perceived and how it’s being heard. So if there’s something like a gesture that can change the perception, then you have changed the music, because music is something that really exists only in the mind of the listener.” —  Prof. Michael Schutz

This episode’s guest is the Associate Professor of Music Cognition/Percussion at McMaster University.  Drawing on his interdisciplinary training in music, psychology, and computer science, he directs the MAPLE Lab, which researches Music, Acoustics, Perception, and Learning, while also conducting the McMaster Percussion Ensemble and serving on faculty at the Honors Music Institute in Pennsylvania.  Designated a “University Scholar” in recognition of his innovative merging of music performance and perception, he’s received the Ontario Early Researcher Award and the 2019 Alumni Award from the Penn State School of Music, as well as numerous grants to support his research. Before McMaster, he spent five years as Director of Percussion Studies at Longwood University, taught percussion at Virginia Commonwealth University, and performed frequently with symphonies.

His TEDx Talk “Death by Beep” is now available on the TED website and the below YouTube link. His name is Professor Michael Schutz and you’ll want to hear his suggestions about how to fix a very real problem that’s happening right now in hospitals all over the world.

As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, just visit www.audiobrandingpodcast.com where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the www.audiobrandingpodcast.com webpage) will let you know when the new podcasts are available.

Listening to the Echoes

The show starts with Dr. Schutz recounting a memorable early experience with sound, how he first discovered the mystery of echoes as a child by dropping his lunchbox and listening to the sound bounce off a neighbor’s house, and then the day that he received his first drum set, a Rototom that sparked his passion for music. “I just remember,” he recalls, “at the moment thinking that there’s something really fascinating about these percussive musical sounds.”

Questions of Psychology

We continue with his introduction to psychology, and how his early skepticism about the importance of body language while playing the marimba gave way to the understanding that music and psychology have a lot in common, and that in some ways music stands at the forefront of psychology. “I realized,” he tells us, “that a lot of the things that we spend a lot of time exploring as musicians are, essentially, you can think about them as questions of psychology.”

Magic Between the Ears

Dr. Schutz goes on to talk about the McGurk Effect, a dramatic example of how what we’re seeing can quite literally change the way we perceive sound, and the surprisingly complex and active role that the listener plays in a musical performance. “Music is something that really exists only inside the mind of the listener,” he explains. “Outside our minds, it’s a bunch of sound waves, a bunch of air molecules bumping together. The magic happens between the ears.”

A Musical Perspective

The first part of our interview concludes with a look at the limitations of audio research and how his team is working to bring a musical perspective into the medical field and find ways to reduce the stress, turmoil, and even accidental deaths that hospital alarms can still cause. “The medical technology’s advanced incredibly over the past half-century,” he says, “but the sounds seem to be stuck with these limitations that went out of date decades ago.”

Episode Summary

  • Dr. Schutz’s childhood sounds and first drumkit
  • The link between music and psychology
  • The McGurk Effect and how sight affects sounds
  • How the listener’s brain creates music
  • Creating a better, safer hospital alarm

Be sure to check back next week for part two as we talk about the prevalence of those flat hospital beeps throughout our lives, the effect they can have on us, and how Dr. Schutz and MAPLE Lab are working to help create a healthier, more natural medical soundscape.

Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.

Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand.  You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a written review or a spoken review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

Connect with Dr. Michael Schutz:

Website: www.michaelschutz.net

MAPLE Lab: www.maplelab.net

“Death By Beep” on TEDx Talks: https://youtu.be/Ap8geRll6F0/

Dr Schutz’s ScienceDirect Article on Improving Auditory Interfaces: https://www.sciencedirect.com/science/article/pii/S000368702100079X/

Follow Dr. Michael Schutz on Facebook: https://www.facebook.com/maplelab.mcmaster/

Connect with Dr. Michael Schutz on LinkedIn: https://www.linkedin.com/in/dr-michael-schutz/

Follow Dr. Schutz directly (@michael_schutz) and MAPLE Lab on Twitter: https://twitter.com/MAPLE_Lab/

Filed Under: Filmmaking & Sound Design, Research, Research & Technology, Sound Design Tagged With: Auditory Alarms, Death By Beep, Hospitals, MAPLE Lab, Marimba, McGurk Effect, McMaster University, Michael Schutz, Music Cognition, Percussion

The Voice of Tomorrow: An Interview With Dr. Ahmed Bouzid – Part 2

January 12, 2022 by Jodi Krangle

“As human beings, we like to praise others that we believe are doing a great job. The thing is to make the ask easy to answer. So if you say ‘can you record a one-minute video,’ they would do it – I’m sure they would all do it – but it would be heavier. The lighting has to be good, you cannot have a bad hair day, and so on, whereas in voice you just need to make sure that your voice is okay.” — Dr. Ahmed Bouzid

 

In this episode, we continue my interview with Dr. Ahmed Bouzid, renowned speech technologist and Witlingo founder and CEO, as we talk about the Open Voice Network and the future of audio social media.

As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, just visit audiobrandingpodcast.com where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the audiobrandingpodcast.com webpage) will let you know when the new podcasts are available.

 

Speaking Your Knowledge

We begin the second half of the interview by talking about how Witlingo and internet audio can help democratize creativity, allowing people who might shy away from posting videos and pursuing more restrictive forms of audio expression to nonetheless find their voice in online audio communities. As Dr. Bouzid puts it, “there are lots and lots of people who have lots and lots of knowledge, and the best way for them to share that knowledge is just to speak it.”

The Social Audio Thing

Our discussion focuses on social audio apps as well at the nonprofit Open Voice Network, the ethics of voice AI and social audio, and the power of major companies like Twitter and Facebook to shape the industry. “This social audio thing, I don’t think we understand it really that much right now. I think we have the basics of it, but I think where it’s going to go and what it’s going to be in a year or two, five years, I don’t think we really know right now.”

Finding Your Voice Online

“I think there should be mechanisms,” Dr. Bouzid says as we talk about the future of social audio. “It cannot be left to these private companies to dictate things that have massive consequences.” He goes on to tell us about his work with Witlingo and the versatility it’ll give users, allowing fans and creators to share content and feedback, and the interview wraps up on a lighter note as we discover a somewhat surprising hobby that we happen to have in common.

Episode Summary

  • Witlingo and the ease of social audio
  • The ethics and dangers of voice AI
  • The challenge of an open audio future
  • How Witlingo can bring users together

Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.

Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand.  You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a written review or a spoken review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

 

Connect with Dr. Ahmed Bouzid

Witlingo: https://witlingo.com/

The Fish & the Bird: https://www.linkedin.com/posts/ahmedbouzid_voicefirst-sonic-sonicmarketing-activity-6818992542961438721-2Dvl

Follow him on Twitter: https://twitter.com/didou/

Connect with him on LinkedIn: https://www.linkedin.com/in/ahmedbouzid/

Filed Under: Voice Technology Tagged With: Ahmed Bouzid, AI, Alexa Skills, artificial intelligence, clubhouse, Fish and the Bird, Five Fallacies of Voice-first, Genesys, Google Actions, machine learning, Open Voice Network, OVON, Twitter Spaces, Voice By Design, Voice Plus, Voice-first, Witlingo

The Voice of Tomorrow: An Interview With Dr. Ahmed Bouzid – Part 1

January 5, 2022 by Jodi Krangle

“I would say that the core driver has always been trying to enable more folks to engage, more people to be able to express themselves. So when I go back and look at all the things in my life, that seems to be the theme.” —  Dr. Ahmed Bouzid

 

This episode’s guest is the founder and CEO of Witlingo, a McLean, Virginia-based company that builds tools for publishing sonic experiences, from Alexa Skills, Google Actions, and Bixby Capsules to Microcasts and social audio products and solutions. Before Witlingo, he was the Head of Product at Amazon Alexa and the Vice President of Product at Genesys.

He holds twelve patents in Human Language Technology, is an Ambassador at The Open Voice Network, an Editor at The Social Epistemology Review and Reply Collective (SERRC), and was recognized as a “Speech Luminary” by Speech Technology Magazine, as well as among the Top 11 Speech Technologists by Voicebot.ai. His name is Dr. Ahmed Bouzid, and if you have any interest in the future of voice and technology, this will be an enlightening discussion.

As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, just visit audiobrandingpodcast.com where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the audiobrandingpodcast.com webpage) will let you know when the new podcasts are available.

 

Better Than Computers

Dr. Bouzid starts the interview by recalling his formative years in Casablanca, and his memories of waking up to the sounds of chickens on his family’s villa. He goes on to tell us about his work as a software engineer and how computers still have a long way to go to catch up with human language skills.  “Language is a very fascinating problem to solve from the technological perspective,” he explains, “one of the hardest problems in artificial intelligence.”

Teaching a Machine Manners

We take a deeper look at the paradox of machine learning versus the human brain, how people have evolved around the use of language in a way that computers haven’t. “Some people say that we are wired for language,” he tells us, “that it’s something that we are born with.” Even something as seemingly simple as being polite can be almost impossible to program into a computer since it depends on so many cultural and social cues that we don’t usually think about.

The Fish and the Bird

Next, we talk about Witlingo and the challenges facing voice-first systems like Alexa and Siri.  Dr. Bouzid explores one of those challenges with a story he calls the Fallacy of the Fish and the Bird that illustrates the temptation to judge a new product using the same metrics that we used for the older ones, even when they don’t make sense. As he put it, “the metrics of the fish don’t apply to the bird, and, also, there are a lot more fish than there are birds.”

Thinking Like a Bot

The first half of our interview focuses on the advantages and limitations of chatbots, the uncanny valley that an almost-human voice system can fall into, and his approach to making AI voices and voice-first interfaces more accessible. “I subscribe to the school of thought that says we should not try to have the bot emulate the human being,” Dr. Bouzid explains. “The conversation between a human being and a bot is different than a human being to a human being.”

Episode Summary

  • Dr. Bouzid’s early childhood in Morocco
  • Why humans are better at speech than computers
  • The challenges of teaching an AI language
  • Witlingo and the metrics of voice-first software
  • How we talk to and interact with voice AI

Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.

Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand.  You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a written review or a spoken review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

 

Connect with Dr. Ahmed Bouzid

Witlingo: https://witlingo.com/

The Fish & the Bird: https://www.linkedin.com/posts/ahmedbouzid_voicefirst-sonic-sonicmarketing-activity-6818992542961438721-2Dvl

Follow him on Twitter: https://twitter.com/didou/

Connect with him on LinkedIn: https://www.linkedin.com/in/ahmedbouzid/

Filed Under: Voice Technology Tagged With: Ahmed Bouzid, AI, Alexa Skills, artificial intelligence, Fish and the Bird, Five Fallacies, Genesys, Google Actions, machine learning, Voice By Design, Voice Plus, Voice-first, Witlingo

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