Advertising
AI in Business and Creativity: A Conversation with David Gielan
“The reason why brands and companies should be thinking about audio is because all of their consumers are, whether they know it or not. I mean, to your point about people knowing when something doesn’t feel right but not necessarily knowing why, a lot of times it’s audio. Especially now too, with so much AI […]
Audio Branding and Sound Design: A Conversation with David Gielan
“To your point, like it can make or break campaigns, can make or break TV and film. I mean, you know, there’s mumblegate that’s happening, like with all the streamers where I can’t understand half the things that are being spoken… And in the interview, he was like, ‘Well, it’s just not important to me.’ […]
How Audio Branding Transforms Marketing: A Conversation with David Courtier-Dutton – Part 2
“Live is always going to be great. Human connection is the only thing that will differentiate AI from people and from artists. And that is, I think, going to be the key lever that artists have left. So in the same way as you might go and buy a handmade coffee cup for $20 from […]
From Corporate Law to Sonic Branding: A Conversation with David Courtier-Dutton – Part 1
From Corporate Law to Sonic Branding “When you hand it to the composer in sonic branding, at that point, it becomes an art, because the job of the composer, of course, is to translate those desired emotions into music. And it’s not [the] music that the composer feels, it is what it makes the audience […]
Blending Human Ingenuity and AI in Sonic Branding: A Conversation with Luke Moseley and George Holliday
Crafting Authentic Sounds for Brands: A Conversation with Luke Moseley and George Holliday – Part 1 “And if you have fun with it, that’s going to come across and, I think that’s the missing piece. That’s where I would start. If I was going to really trust an agency or musicians to create something […]
Crafting Authentic Sounds for Brands: A Conversation with Luke Moseley and George Holliday
Crafting Authentic Sounds for Brands | Luke Moseley & George Holliday “You know it’s the way that news passed between villages before there were any written word, you know, for anything to get around. I think we all know that it’s incredibly integral to, initially, to survival, let alone to emotion. You know, if […]