Uncanny Audio: Is AI-generated Content Music to Our Ears? Artificial intelligence has come a long way over just the past few years. It can hold conversations and manage social media, it can create art and edit videos, and it can even write blogs (though not this one). Every aspect of our lives has been touched […]
synthetic voices
Sonic Branding, AI, and the Power of Sound: A Conversation with Joe Sauer – Part 1
Sonic Branding, AI, and the Power of Sound: A Conversation with Joe Sauer – Part 1 “Does that sound like a robot or does that sound like AI? Does that sound synthetic? Does that sound human? When we think about it, we can’t tell. But when we rely more on those primal, very basic […]
How Audio Diversity Impacts Branding: A Conversation with Steve Keller – Part 1
“We should be hearing diverse voices. As I like to say, if the only time we’re hearing voices of color is in advertising to those segments, then we’ve not just segmented those voices, we’ve actually segregated them. So let’s lean into sonic diversity. You’ll create better representation and a better relationship for your brands with […]
The Art of Audio Branding: A Conversation with Laurence Minsky – Part 2
The Art of Audio Branding: A Conversation with Laurence Minsky – Part 2 “Why not brand the sound so people know that they’re with a certain bank? Why not make it a little bit more ‘here’s your money’, which is a little bit more successful sounding, versus ‘don’t forget your card,’ which could be a […]
Interview with Jim Kennelly & Sam Ufret from Lotas Productions in NYC – Part 2
This is the second part of my interview with Jim Kennelly and Sam Ufret. In the first part, we discuss their business, Lotas Productions and how both Jim and Sam got into this industry. In this second part, we dive more into the industry of voice overs itself and where we see this industry going […]