The Subtle Power of Sound & Sonic Branding in Podcasts | Joshua Suhy (Part 2)

👉 Check out The Audio Branding Podcast
https://voiceoversandvocals.com/podcast/

🎧 Guest: Joshua Suhy – Founder of JSS Audio, Sound Designer, Audio Engineer & Producer

In Part 2 of this conversation, Jodi Krangle continues her discussion with Joshua Suhy, founder of JSS Audio and a veteran of over 15 years in the audio industry. Joshua shares deep, practical insight into sonic branding, branded podcasts, sound identity, and the emotional power of audio, drawing from real-world client work, advertising, and long-form storytelling.

In this episode, Jodi and Joshua explore:

✦ Why many brands focus on visuals but overlook how they sound
✦ The missed opportunity of sonic branding in podcasts and advertising
✦ How branded podcasts function as flagship audio experiences
✦ Designing sonic identity through intros, outros, and recurring motifs
✦ When custom sound design matters more than stock music
✦ Why owning your music gives brands creative and strategic control
✦ How sound helps differentiate podcasts in crowded categories
✦ The role of sound design in accessibility and inclusive storytelling
✦ Lessons from working on nonprofit and technology-driven podcasts
✦ Why content quality and audio quality must work together
✦ How trust, collaboration, and clear vision improve creative outcomes
✦ Practical advice for brands and creators starting their audio journey
✦ Why consistency, batching, and patience matter more than monetization
✦ The importance of being easy to work with in creative industries
✦ Why mistakes are part of growth in sound and storytelling

🎤 Perfect for:
Podcasters, audio branding professionals, sound designers, marketers, advertisers, producers, and creatives who want to use sound intentionally to shape emotion, identity, and audience connection.

📍 Chapters

00:00 Why Brands Need to Think About How They Sound
05:08 Sonic Branding in Branded Podcasts
07:30 Custom Sound Design vs Traditional Intros
12:33 Why Owning Your Music Matters
15:14 Audio Quality, Content, and Creative Trust
17:34 Consistency, Monetization, and Podcast Growth
20:25 Advice for Sound Designers and Creators
25:09 Creative Mistakes, Collaboration, and Client Work
28:21 Where to Find Joshua Suhy


🌐 Connect with the Guest

Website
https://www.jssaudio.com/

LinkedIn
https://www.linkedin.com/in/joshua-suhy-85405924/

Facebook
https://www.facebook.com/TheJSSAudio

Instagram
https://www.instagram.com/jssaudio/

#AudioBranding #SoundDesign #PodcastProduction #SonicBranding #CreativeAudio #BrandedPodcasts #StorytellingThroughSound #Podcast

✨ Sound is Powerful. Great Sound Is Everything. ✨

I LOVE putting sound to work for you. A compelling brand isn’t only visual. It’s audible. Intentional sound design helps your message connect emotionally and stand out in a noisy world.

The sound and voice you use in your podcast, advertising, or branded content can make you sound world-class or cause people to tune out. Thoughtful audio makes sure that doesn’t happen.

✅ Do you need a voice talent for your next project?
Visit my voice-over website to learn how my voice can support your audio brand.
👉 https://voiceoversandvocals.com/

✅ Get your complimentary mini e-book
Top Five Tips for Implementing an Intentional Audio Strategy
👉 https://voiceoversandvocals.com/audio
...

☕ Want to show your support for The Audio Branding Podcast?
Buy Me A Coffee 🎙️🎧 Thank you for your support.
👉 https://cstu.io/45659e

Other Helpful Things…

✅ Subscribe to The Audio Branding Podcast on YouTube
Just make sure to hit the subscribe button 🙂

✅ Want to leave an honest review of the podcast?
👉 https://lovethepodcast.com/audiobranding

✅ Join The Power of Sound Facebook Community
👉 https://facebook.com/groups/thepowerofsoundgroup

✅ Subscribe to the Newsletter
👉 https://bit.ly/SUBSCRIBEAudioBranding
...

👉 Editing/Production by Humberto Franco
https://humbertofranco.com/

0 0

Most brands lock in visuals. Colors, graphics, lower thirds. But almost nobody defines the audio identity. In this clip, we talk about audio branding, sonic logos, and the simple question that changes everything. What do we sound like?

🎧 From the Audio Branding Podcast

3 0

Most brands obsess over visuals, colors, lower thirds, and graphics, but forget one big piece. What does your show sound like? Audio branding and sonic logos shape how people feel about you, and it’s a missed opportunity when brands never define their sound.

🎧 From the Audio Branding Podcast

9 0