How to Niche Down in the Music Industry: A Conversation with Casey Cavaliere - Sonic Snippet

Unlocking Success: The Key Steps to a Killer Release Plan for Artists

So I would that's one of the big activities when I'd sit down and say let's talk about what it means to develop a release plan or a release campaign for an artist. That's kind of the idea of like going track by track and building out development plans. That's a huge central component that a lot of bands miss because they know like the “OK I think I'm supposed to try and go get press. I think playlists are a thing people won't shut up about” You know I kind of they know all of those things but it's some of these like more non-traditional ideas that I think the artist you're going to see in the next five years 10 years that just make waves are going to be because they took an idea and or went out and created a unique relationship with another brand and with another partnership maybe earlier than a lot of bands think is possible. Right So that's why I'd say it's never too early If you know even a small audience if it's a small audience and very hyper you know focused and niche - the riches are in the niches I'm sure that phrase has come up on this show. Right But but that's where it is If it's too small brands that really are like hey there's so much yucky buzzword coming synergy right You know that that this really makes sense because everybody is excited about it can get behind it and it creates more meaning and more value to both people's or to both both sides of the equation So yeah it's going to be huge I'm a firm believer in that.

👉 Full Episode Here: https://voiceoversandvocals.com/blog/music/how-to-niche-down-in-the-music-industry-a-conversation-with-casey-cavaliere-part-2/


✨ Sound is Powerful – Great Sound is Everything ✨

I LOVE putting this tool to work for you. I want to make sure that the compelling image you present to the world isn’t only visual – it’s also audible. Carry through with that professional logo or company colors and have a professional, signature sound. Now more than ever, you want to rise above the noise!
The voice you use for your commercial campaign, explainer video, or corporate narration can either make you sound world class, or have your potential customers or clients tuning you out. And there’s nothing worse these days than being ignored. A well-thought-out sound will make it impossible for that to happen!
✅ Do you need a voice talent for your next project?
Visit my voice-over website to find out more about how my voice can help you with your audio brand.
👉 https://voiceoversandvocals.com/

✅ Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy
👉 https://voiceoversandvocals.com/audio-branding-strategy/

Other Helpful Things . . .

✅ You can also subscribe to the Audio Branding Podcast here on YouTube to watch the show's latest episodes. Just make sure to hit that subscribe button 🙂
✅ And - if you're into all things Clubhouse - Regular discussions about aspects of audio happen on Wednesdays at 2pm EST in my Clubhouse Club, The Power Of Sound!
👉 https://www.clubhouse.com/join/the-power-of-sound/yl9kSNfk

There's so much to talk about! (Voice Overs, Public Speaking, Podcasting, Music, Sound in Healthcare, Audio NFTs, Synthetic Voice, Audio Branding & More!)

🎙️ Do you leverage the power of sound for your business?
🎙️ Do you want to?
🎙️ How does sound affect your livelihood?
🎯 If you ask yourself those questions, this is the place to get answers!
🗓️ Make sure to check the schedule for upcoming events and plan on some great discussions!

And hey, check out the Clubhouse party 🎉🎊🎈 that is Voices in Podcasting (V.I.P.) happening Thursdays at 2pm EST. My co-hosts (Cheryl Holling & Anne Ganguzza) and I chat about podcasting, voice-overs, and where these two meet in the middle. It's always a good time and you never know where the discussion will go! We'd LOVE to hear you there – It’s part of the Clubhouse Power of Sound
👉 https://www.clubhouse.com/join/the-power-of-sound/yl9kSNfk

✅ Want to leave an honest review of my podcast? I’d love to know your thoughts!
👉 https://lovethepodcast.com/audiobranding

✅ If you have a comment or question about the podcast, "Tell Jodi" from Witlingo allows you to leave me a voice message
👉 https://voiceoversandvocals.com/talktome/

✅ Join The Power of Sound Facebook Community!
👉 https://www.facebook.com/groups/thepowerofsoundgroup

✅ Subscribe to my Newsletter
👉 https://bit.ly/SUBSCRIBEAudioBrandingPodcastNewsletter

👉 Editing/Production by Humberto Franco : https://humbertofranco.com/

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How to Niche Down in the Music Industry: A Conversation with Casey Cavaliere - Part 2


“You know, 'do you have any advice for me?' And I say, 'Yeah go write one hundred bad songs. Go finish them. Because that's going to do way more for your career, even though you think they're like really bad songs.' I'm like, 'yep, you got to get through those to write the one that's going to actually start a fire for you. I'm not saying you have to put them out, you know. Just go write them. Go give me the draft. Give me the worst draft you can on anything you know.' And the older I get the more I'm just like 'Oh how much time did I waste.'" -- Casey Cavaliere

This episode’s the second half of my conversation with record producer, musician, and artist coach Casey Cavaliere as we talk about the art of creating an experience, how the secret to writing good songs is to write bad ones, and the surprising truth he learned about being a DIY artist.

Spreading Like Wildfire
As the second half of our discussion begins, we talk about all the different musical communities and genre niches there are in the social media landscape. “There are an infinite number of different sub-communities right?" Casey notes. "The Venn diagram is wildly rich." He tells us about how he’s working to connect different aspects of the music industry for mutual benefits that might not be apparent at a glance, and how the future of music and fan communities will, as he says, “be through messages, art, ideas reaching those communities and then spreading like wildfire.”

Episode Summary
✅ Casey’s marketing advice on how to go beyond Spotify playlists.
✅ Why crafting the perfect hit single is less important than many artists think.
✅ Casey’s podcast The Record Process and its unique insider perspective.
✅ Advice for recharging and holding onto the joy of creating art and music.

Connect with the Guest
Website: https://www.caseycavaliere.com/
LinkedIn: https://www.linkedin.com/in/casey-cavaliere-a72ba3197/

✨ Sound is Powerful – Great Sound is Everything ✨

I LOVE putting this tool to work for you. I want to make sure that the compelling image you present to the world isn’t only visual – it’s also audible. Carry through with that professional logo or company colors and have a professional, signature sound. Now more than ever, you want to rise above the noise!
The voice you use for your commercial campaign, explainer video, or corporate narration can either make you sound world class, or have your potential customers or clients tuning you out. And there’s nothing worse these days than being ignored. A well-thought-out sound will make it impossible for that to happen!

✅ Do you need a voice talent for your next project?
Visit my voice-over website to find out more about how my voice can help you with your audio brand.
👉 https://voiceoversandvocals.com/

✅ Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy
👉 https://voiceoversandvocals.com/audio-branding-strategy/

Other Helpful Things . . .

✅ You can also subscribe to the Audio Branding Podcast here on YouTube to watch the show's latest episodes. Just make sure to hit that subscribe button 🙂
✅ And - if you're into all things Clubhouse - Regular discussions about aspects of audio happen on Wednesdays at 2pm EST in my Clubhouse Club, The Power Of Sound!
👉 https://www.clubhouse.com/join/the-power-of-sound/yl9kSNfk

There's so much to talk about! (Voice Overs, Public Speaking, Podcasting, Music, Sound in Healthcare, Audio NFTs, Synthetic Voice, Audio Branding & More!)

🎙️ Do you leverage the power of sound for your business?
🎙️ Do you want to?
🎙️ How does sound affect your livelihood?
🎯 If you ask yourself those questions, this is the place to get answers!
🗓️ Make sure to check the schedule for upcoming events and plan on some great discussions!

And hey, check out the Clubhouse party 🎉🎊🎈 that is Voices in Podcasting (V.I.P.) happening Thursdays at 2pm EST. My co-hosts (Cheryl Holling & Anne Ganguzza) and I chat about podcasting, voice-overs, and where these two meet in the middle. It's always a good time and you never know where the discussion will go! We'd LOVE to hear you there – It’s part of the Clubhouse Power of Sound
👉 https://www.clubhouse.com/join/the-power-of-sound/yl9kSNfk

✅ Want to leave an honest review of my podcast? I’d love to know your thoughts!
👉 https://lovethepodcast.com/audiobranding

✅ If you have a comment or question about the podcast, "Tell Jodi" from Witlingo allows you to leave me a voice message
👉 https://voiceoversandvocals.com/talktome/

✅ Join The Power of Sound Facebook Community!
👉 https://www.facebook.com/groups/thepowerofsoundgroup

✅ Subscribe to my Newsletter
👉 https://bit.ly/SUBSCRIBEAudioBrandingPodcastNewsletter

👉 Editing/Production by Humberto Franco : https://humbertofranco.com/

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How to Niche Down in the Music Industry: A Conversation with Casey Cavaliere (#shorts)

The Secret to Success: Write 100 Bad Songs!

You know do you have any advice for me. And I say yeah go write 100 bad songs. Go finish them. Because that's going to do way more for your career, even though you think they’re like really bad songs. I'm like, yep, you got to get through those to write the one that's going to actually start a fire for you. I'm not saying you have to put them out, you know. Just go write them. Go give me the draft. Give me the worst draft you can on anything you know. And the older I get the more I'm just like “oh how much time did I waste..”

👉 Full Episode Here: https://voiceoversandvocals.com/blog/music/how-to-niche-down-in-the-music-industry-a-conversation-with-casey-cavaliere-part-2/

✨ Sound is Powerful – Great Sound is Everything ✨

I LOVE putting this tool to work for you. I want to make sure that the compelling image you present to the world isn’t only visual – it’s also audible. Carry through with that professional logo or company colors and have a professional, signature sound. Now more than ever, you want to rise above the noise!
The voice you use for your commercial campaign, explainer video, or corporate narration can either make you sound world class, or have your potential customers or clients tuning you out. And there’s nothing worse these days than being ignored. A well-thought-out sound will make it impossible for that to happen!
✅ Do you need a voice talent for your next project?
Visit my voice-over website to find out more about how my voice can help you with your audio brand.
👉 https://voiceoversandvocals.com/

✅ Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy
👉 https://voiceoversandvocals.com/audio-branding-strategy/

Other Helpful Things . . .

✅ You can also subscribe to the Audio Branding Podcast here on YouTube to watch the show's latest episodes. Just make sure to hit that subscribe button 🙂
✅ And - if you're into all things Clubhouse - Regular discussions about aspects of audio happen on Wednesdays at 2pm EST in my Clubhouse Club, The Power Of Sound!
👉 https://www.clubhouse.com/join/the-power-of-sound/yl9kSNfk

There's so much to talk about! (Voice Overs, Public Speaking, Podcasting, Music, Sound in Healthcare, Audio NFTs, Synthetic Voice, Audio Branding & More!)

🎙️ Do you leverage the power of sound for your business?
🎙️ Do you want to?
🎙️ How does sound affect your livelihood?
🎯 If you ask yourself those questions, this is the place to get answers!
🗓️ Make sure to check the schedule for upcoming events and plan on some great discussions!

And hey, check out the Clubhouse party 🎉🎊🎈 that is Voices in Podcasting (V.I.P.) happening Thursdays at 2pm EST. My co-hosts (Cheryl Holling & Anne Ganguzza) and I chat about podcasting, voice-overs, and where these two meet in the middle. It's always a good time and you never know where the discussion will go! We'd LOVE to hear you there – It’s part of the Clubhouse Power of Sound
👉 https://www.clubhouse.com/join/the-power-of-sound/yl9kSNfk

✅ Want to leave an honest review of my podcast? I’d love to know your thoughts!
👉 https://lovethepodcast.com/audiobranding

✅ If you have a comment or question about the podcast, "Tell Jodi" from Witlingo allows you to leave me a voice message
👉 https://voiceoversandvocals.com/talktome/

✅ Join The Power of Sound Facebook Community!
👉 https://www.facebook.com/groups/thepowerofsoundgroup

✅ Subscribe to my Newsletter
👉 https://bit.ly/SUBSCRIBEAudioBrandingPodcastNewsletter

👉 Editing/Production by Humberto Franco : https://humbertofranco.com/

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