Jodi Krangle

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Jodi@VoiceoversAndVocals.com

Audio Branding

Interview with Editor & Producer, Carrie Caulfield Arick – Part 2

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Concluding the second part of my interview with Carrie Caulfield Arick, we go even deeper into what exactly you need to do in order to start a podcast, marketing issues Carrie sees even the best marketing companies make, and what’s next for her. 

In this episode, Carrie and I discuss:

  • How to figure out what to do with your podcast
  • Doing market research before you dive into creating podcast content
  • How to look at negative reviews in a positive way
  • Sponsoring yourself first and what it means
  • How to create an ad for your podcast and the importance for your podcast
  • How to market your podcast with a website
  • Carrie’s upcoming curriculum for marketing podcasts
  • The problems marketing companies are seeing with trying to market podcasts
  • The commonalities between getting a podcast off the ground and a business 
  • Some of the top issues companies run into when they start a podcast
  • The importance of quality sound on a podcast
  • The balance in finding the best sound for each podcast
  • Elements Carrie adds to podcasts to make them sound better
  • The beauty of adding a bit of white space to a podcast
  • What Carrie is currently working on
  • Carrie’s free audit for your podcast

If you want to get in contact with Carrie, you can find her at www.yayapodcasting.com. She can also be found on social media on Facebook at www.facebook.com/yayapodcasting/ or on Instagram at www.instagram.com/carriearick/.   

 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Interview with Editor & Producer, Carrie Caulfield Arick – Part 1

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My next guest is the founder of YaYa Podcasting which empowers podcasters and podcasting professionals to create meaningful impact by providing production services, coaching and training. She’s the host of Just Podcasting, a seasonal show exploring podcasting life and culture and co-host of Podcast Editors Mastermind for those in the business of podcast post-production. She’s co-founder of the female podcast producers and editors community, Just Busters, which helps empower women in new media through networking, mentorship, advocacy and monthly trainings.  I’m super pleased to be talking with Carrie Caulfield Arick – and I know this discussion will have a lot of useful information in it – especially for those of you who already have or are starting a podcast of your own! So pay attention! You might just learn a thing or two.

In this episode, Carrie and I discuss:

  • How COVID has shifted her business
  • What has happened to podcasting since COVID has hit
  • How podcasting looks in different countries and cultures 
  • What led her to podcasting and audio
  • Her first podcast love
  • Her first podcast and the pains of getting started
  • Starting her podcast consulting business 
  • Growing her podcast consulting business
  • What she’s learned from growing her business and team
  • What she loves the most about podcasts
  • Carrie’s advice to keep people engaged in your podcast
  • Carrie’s take on audio branding for podcasts
  • How she works with her podcast clients
  • Questions to ask yourself when picking the music/audio for your podcast
  • Answering the question: how long should my podcast be?

If you want to get in contact with Carrie, you can find her at www.yayapodcasting.com. She can also be found on social media on Facebook at www.facebook.com/yayapodcasting/ or on Instagram at www.instagram.com/carriearick/.   

 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Interview with Creative Director & Composer, Nick Crane – Part 2

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This is the second part of my interview with Nick Crane. We are diving into the different changes and challenges that culture brings to creating the perfect sound and how music connects us.

In the 2nd part of this interview Nick shares:

  • How he uses emotions to bridge the gap between himself and his clients when it comes to talking about their overall vision for their piece
  • The challenges that different cultures bring to the table when choosing the right sound
  • How music communicates within different cultures 
  • A project he had to create for a brand that was relating to multiple types of people
  • How he takes feedback and changes sounds accordingly 
  • His project with TikTok and how that was different than others
  • How money affects musical choices with brands
  • His current projects

You can find Nick Crane at www.racketclub.tv, and on Instagram-  www.instagram.com/racket.club.music.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Interview with Creative Director & Composer, Nick Crane- Part 1

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Nick Crane has been making music since he was 8 and making movies since he was 11. In 2019, he launched Racket Club- a boutique music production studio. Nick’s had the pleasure of working with Nike, Verizon, Ford, and others. Racket Club also creates scores for short films and his most recent score released in April of 2020.

In this episode, we discuss:

  • Nick’s background and how he got into this work
  • What his business, Racket Club does differently
  • The struggle of making money in the music industry these days
  • What artists bring to a company’s branding
  • How he works with brands and artists
  • What we’ve seen as a trend in COVID responses from brands
  • Some of the challenges of doing audio work 

You can find Nick Crane at www.racketclub.tv, and on Instagram-  www.instagram.com/racket.club.music.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Interview with Podcast Producer & Storyteller, Elaine Appleton Grant- Part 2

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This week, we are diving back into part 2 of my interview with Elaine Appleton Grant. Last week, we discussed a lot of the ins and outs of starting and doing a podcast. This week we dive into a bit deeper how COVID is affecting the business of podcasting and how to tap into your audience when figuring out your own podcast.

In this second part, we discuss:

  • How COVID has affected podcasting and what is coming out of this
  • The podcasts she’s seen out of COVID and what effects they’re having on society
  • Different podcast formats and figuring out what’s right for you/ your podcast
  • The importance of being tuned into your audience to know what they want to listen to
  • Some of the things that deteriorate the quality of your podcast
  • How to improve the quality of your own voice 
  • How larger companies are using podcasts to their advantage
  • What Elaine is currently working on

To find out more about Elaine Appleton Grant, you can find her most easily on LinkedIn (https://www.linkedin.com/in/appletongrant/). If you’re interested in her services, you can find out more information at www.podcastallies.com. She also has a Kickstart your podcast worksheet that you can find here: www.podcastallies.com/audiobranding 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Interview with Podcast Producer & Storyteller, Elaine Appleton Grant- Part 1

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Elaine Appleton Grant is a writer, podcast producer, and public speaker. She co-founded Podcast Allies, LLC- a podcast consultancy and production studio out of Colorado. She has hosted programs in both Boston and Colorado on WBUR in Boston and Colorado Public Radio and appeared on National Public Radio. She currently produces two podcasts- Business Wars Daily and One More Shot. If you’re interested in the world of podcasting, this interview is for you!

In the first part of the interview, we discuss:

  • How she got into podcast production
  • Elaine’s take on whether or not now is the right time to start a podcast
  • The part podcasts can play in communicating with your audience
  • My reasoning for recording my podcasts ahead of time and Elaine’s take
  • How the Corona Virus has affected the way Elaine has had to shift her own podcast
  • The importance of quality in any audio you put out there
  • Finding the why of creating and promoting your podcast and Elaine’s take on what makes a good podcast
  • Elaine’s planning process and what you need before you launch your podcast
  • What’s involved with interviewing guests on your podcast 

To find out more about Elaine Appleton Grant, you can find her most easily on LinkedIn (https://www.linkedin.com/in/appletongrant/). If you’re interested in her services, you can find out more information at www.podcastallies.com. She also has a Kickstart your podcast worksheet that you can find here: www.podcastallies.com/audiobranding 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/