Podcasting is probably the most familiar, and certainly the most wildly successful, form of new media out there, and it's a medium that relies entirely on audio. The number of monthly podcast listeners last year increased to almost four hundred million around the world, while the number of podcasts rose last year to over eight hundred and fifty thousand. More people are turning to podcasts than ever before, and that number's only going to keep growing. In these episodes, we look at the ins and outs of podcasting itself and how it can help you connect with your audience and build your brand.
More than half of all American households listened to podcasts last year, and, for the first time ever, podcasting ad revenue topped one billion dollars. There’s a huge market out there when it comes to promoting your brand, but first impressions count: a quarter of listeners report that they’ll move on after just five minutes if a new podcast doesn’t grab their interest, and there’s plenty of podcasting competition for them to choose from.
These episodes feature podcasting discussions and interviews with a variety of expert guests as we talk about everything from podcast formats and marketing opportunities to the more practical side of podcasting. Whether it’s choosing the right equipment or avoiding the more common pitfalls when starting a new show from scratch, there’s something here for newcomers, veteran podcasters, and listeners who just want to learn more about this quickly growing industry.
We also explore the future of podcasting and how, as more of us are working from home and connecting with one another through a variety of smart devices, the boundary between chatting and podcasting seems to be fading. From Zoom meetings and Clubhouse chats to Twitter Spaces and Facebook Live Audio Rooms, podcasting is spreading to more and more platforms, and becoming a bigger part of our lives.
Audio has emerged as one of the most essential elements of new media, and podcasting, in particular, has joined the mainstream, and even begun to replace traditional radio, as a way of reaching out to an audience and building your brand. Each of these episodes delves into the art and science of podcasting, in all its different forms.
“All this machine learning is dehumanizing a lot of our interactions, and I say that as an AI graduate, very passionate about AI. Machine learning, pandemic data is very much dehumanizing a lot of what we do, everything from the chatbot to the less personal interaction with people.” — Graham Brown This week my interview […]
“If you’ve grown up not wanting to make mistakes because that was beaten out of you in the system, or if you’ve grown up trying to be perfect in your appearance, all of that is tough. Now you have to go onto a podcast and you have to be human, which is not easy.” — […]
(Tip: You’ll find lots of great, inexpensive software programs to help you with your podcast on Appsumo’s “Start Your Podcast” page. And these are lifetime purchases, not monthly licenses!) It’s hard to believe it’s been almost two years since the very first episode of Audio Branding. We’ve featured over forty exciting guests since the show […]
Concluding the second part of my interview with Carrie Caulfield Arick, we go even deeper into what exactly you need to do in order to start a podcast, marketing issues Carrie sees even the best marketing companies make, and what’s next for her. In this episode, Carrie and I discuss: How to figure out what […]
My next guest is the founder of YaYa Podcasting which empowers podcasters and podcasting professionals to create meaningful impact by providing production services, coaching and training. She’s the host of Just Podcasting, a seasonal show exploring podcasting life and culture and co-host of Podcast Editors Mastermind for those in the business of podcast post-production. She’s […]
This week, we are diving back into part 2 of my interview with Elaine Appleton Grant. Last week, we discussed a lot of the ins and outs of starting and doing a podcast. This week we dive into a bit deeper how COVID is affecting the business of podcasting and how to tap into your […]