The most familiar form of audio branding is music, and there's a very good reason for that. Music is perhaps the oldest form of communication we have: we've been creating and playing instruments for much longer than we've had a written language, and we've been singing since before we knew any words to sing. Sound and music are a vital part of our existence, and music moves us in ways that no other medium can match. These episodes explore the power of music to bring us together, stir our deepest emotions, and connect with our audience in a profoundly meaningful way.
We speak with a multitude of guests, ranging from musicians and composers to software developers and marketing experts, about the invaluable role music plays in creating and promoting a brand, and the latest developments in sonic branding. From licensed music trends to the return of the old-fashioned commercial jingle, from crafting the perfect cinematic soundtrack to the use of machine learning to create uncanny new forms of music, we examine every aspect of musical branding and discuss how it can help us promote a brand and forge a deeper, more lasting relationship with our audience.
These podcasts also feature a number of singers, songwriters, and other vocal talents who offer their insights into the more practical side of singing and creating music. Composer Richard Strauss once called the human voice the most beautiful instrument, but the most difficult to play; each interview focuses on such wide-ranging topics as musical trends and genres, the value of both harmony and dissonance in a song, and the surprising benefits singing can have for the brain and body.
For a long time, audio branding and musical branding meant almost the same thing, and while the definition of audio branding has expanded over the years, music still plays an invaluable role when it comes to marketing with sound. These episodes offer a deeper look at that role, and at how music can help you bring your brand's message to life so you can share it with the rest of the world.
Digitize Your Reality: A Conversation with Randy Sosin – Part 1 “One of the biggest problems that we have in the world today is that we’ve devalued music to, it’s basically free. And, you know, I keep seeing these articles like, well, ‘what if Spotify charged you $14.99 a month?’ That isn’t going to fix […]
“But we did a rebranding of brands that already came from a place where they actually have worked, so we work in evolutions, in rebrandings, not just like a brand from the start. So what we try to do is keep the things that are really distinctive if they’ve already made audio branding, but evolve […]
“I think that we are in a wonderful time to do audio branding because this situation where we need to educate people is a very good situation, right, because it’s something that is happening that we need to be strategic about it, and not so many brands are doing it. Right, so I think it’s […]
“What’s great about podcasting is there’s that intimacy there. It’s just audio. It’s really fun when I listen to a podcast or I edit a podcast and I don’t know what the guest looks like, I don’t know anything about a guest, and I’m trying to imagine what type of personality that guest has. And […]
“First things first, to get a podcast to sound good is not hard. Many people think that it’s so hard to make it sound great: it’s not. The first thing they have to remember is that, if you have a good recording, I would say that you don’t even need an editor to get it […]
“People don’t forget that stuff. They remember people that blow their minds. They won’t necessarily remember the music, people won’t remember the thing that you did, but they’ll remember the way that you made them feel, whether that’s by your actions or by the actual emotion that you’ve imparted to them via your music, or […]