Most brands lock in visuals. Colors, graphics, lower thirds. But almost nobody defines the audio identity. In this clip, we talk about audio branding, sonic logos, and the simple question that changes everything. What do we sound like?

🎧 From the Audio Branding Podcast

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Most brands obsess over visuals, colors, lower thirds, and graphics, but forget one big piece. What does your show sound like? Audio branding and sonic logos shape how people feel about you, and it’s a missed opportunity when brands never define their sound.

🎧 From the Audio Branding Podcast

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The Subtle Power of Sound & Storytelling in Audio | Joshua Suhy (Part 1)

👉 Check out The Audio Branding Podcast
https://voiceoversandvocals.com/podcast/

🎧 Guest: Joshua Suhy – Founder of JSS Audio, Sound Designer, Audio Engineer & Producer

In this episode, Jodi Krangle sits down with Joshua Suhy, founder of JSS Audio and a veteran of over 15 years in the audio industry. Joshua shares how sound shapes emotion, storytelling, and perception, from early musical influences to building immersive audio experiences across film, advertising, and podcasting.

This conversation explores the quiet details that define great sound design, why preparation matters more than plugins, and how even the smallest sound choices can change how a story is felt.

In this episode, Jodi and Joshua explore:

↬ An early memory of sound that sparked Joshua’s creative journey
↬ How music, rhythm, and curiosity shaped his path into audio
↬ Why not every creative passion needs to become a performance career
↬ The transition from music and DJ culture into sound for film and media
↬ How sound design creates emotional impact beyond what visuals can do alone
↬ Why pre-production and “getting it right at the source” matter so much
↬ How subtle sounds can solve tricky storytelling moments in a mix
↬ The balance between creativity, discipline, and technical skill
↬ Why content is always king, even with the best tools available
↬ How curiosity and experimentation keep sound design fresh

🎤 Perfect for:
Sound designers, audio engineers, producers, podcasters, filmmakers, advertisers, and creatives who want to understand how sound influences emotion, storytelling, and audience connection.

📍 Chapters

00:00 Early Sound Memories and Musical Influence
04:23 From Music and DJ Culture to Sound Design
07:29 Discovering Audio for Film and Storytelling
10:49 Learning Context, Emotion, and Sound Effects
14:36 Building a Career in Audio Post-Production


🌐 Connect with the Guest

JSS Audio
https://www.jssaudio.com/

LinkedIn
https://www.linkedin.com/in/joshua-suhy-85405924/

Facebook
https://www.facebook.com/TheJSSAudio

Instagram
https://www.instagram.com/jssaudio/

#AudioBranding #SoundDesign #AudioEngineering #StorytellingThroughSound #PodcastProduction #CreativeAudio #FilmSound #Podcast

✨ Sound is Powerful. Great Sound Is Everything. ✨

I LOVE putting sound to work for you. A compelling brand isn’t only visual. It’s audible. Thoughtful, intentional sound helps stories land emotionally and ensures your message isn’t ignored.

The sound and voice you use in your brand can make you sound world-class or cause people to tune out. Well-designed audio makes sure that doesn’t happen.

✅ Do you need a voice talent for your next project?
Visit my voice-over website to learn how my voice can support your audio brand.
👉 https://voiceoversandvocals.com/

✅ Get your complimentary mini e-book
Top Five Tips for Implementing an Intentional Audio Strategy
👉 https://voiceoversandvocals.com/audio
...

☕ Want to show your support for The Audio Branding Podcast?
Buy Me A Coffee 🎙️🎧 Thank you for your support.
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Other Helpful Things…

✅ Subscribe to the Audio Branding Podcast on YouTube
Just make sure to hit the subscribe button 🙂

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👉 Editing/Production by Humberto Franco
https://humbertofranco.com/

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