From Portugal with Love: Talking Sound and Story with Humberto Franco

👉 Check out The Audio Branding Podcast – https://voiceoversandvocals.com/podcast/

🎧 Guest: Humberto Franco

Recorded in the beautiful Douro region of Portugal, this special in-person episode brings you a rare behind-the-scenes look at how The Audio Branding Podcast is made.

Join Jodi Krangle and Humberto Franco as they discuss:
- How recording together changes the storytelling dynamic
- The emotional connection between sound and memory
- Editing, structure, and preparation behind each guest conversation
- Why sound matters in every human experience
- How great storytelling begins with listening


🎤 Perfect for:
Podcasters, creatives, and anyone who wants to understand how sound brings stories to life.

📍 Chapters:
(0:00:00) – Exploring the Power of Sound
(0:14:09) – Exploring the Importance of Sound

Connect with the Guest

Website: https://humbertofranco.com/

Follow Humberto Franco on Facebook: https://www.facebook.com/HumbertoFrancoVO/

Visit Humberto Franco on Instagram: https://www.instagram.com/humbertofrancovoice/

#AudioBranding #SoundDesign #Podcasting #Storytelling #HumanExperience #CreativeProcess #BehindTheScenes #AudioProduction #Portugal #Podcast


✨ Sound is Powerful – Great Sound is Everything ✨

I LOVE putting this tool to work for you. I want to make sure that the compelling image you present to the world isn’t only visual – it’s also audible. Carry through with that professional logo or company colors and have a professional, signature sound. Now more than ever, you want to rise above the noise!
The voice you use for your commercial campaign, explainer video, or corporate narration can either make you sound world class, or have your potential customers or clients tuning you out. And there’s nothing worse these days than being ignored. A well-thought-out sound will make it impossible for that to happen!

✅ Do you need a voice talent for your next project?
Visit my voice-over website to find out more about how my voice can help you with your audio brand.
👉 https://voiceoversandvocals.com/

✅ Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy
👉 https://voiceoversandvocals.com/audio-branding-strategy/

☕ 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗔𝘂𝗱𝗶𝗼 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗼𝗱𝗰𝗮𝘀𝘁? Now you can, if you Buy Me A Coffee 🎙️ 🎧 Thank You for Your Support!
👉 https://cstu.io/45659e

Other Helpful Things . . .

✅ You can also subscribe to the Audio Branding Podcast here on YouTube to watch the show's latest episodes. Just make sure to hit that subscribe button 🙂

✅ Want to leave an honest review of my podcast? I’d love to know your thoughts!
👉 https://lovethepodcast.com/audiobranding

✅ Join The Power of Sound Facebook Community!
👉 https://www.facebook.com/groups/thepowerofsoundgroup

✅ Subscribe to my Newsletter
👉 https://bit.ly/SUBSCRIBEAudioBrandingPodcastNewsletter

👉 Editing/Production by Humberto Franco : https://humbertofranco.com/

3 2

Why Sound Matters | Storytelling with Humberto Franco (#shorts)

👉 Full Episode Here on Wednesday!
https://voiceoversandvocals.com/blog/audio-branding/from-portugal-with-love-talking-sound-and-story-with-humberto-franco/

🎧 Join Jodi Krangle and Humberto Franco as they explore why sound is the heartbeat of storytelling - recorded live in Portugal.

#Shorts #AudioBranding #Podcasting #SoundDesign #Storytelling

👉 Check out The Audio Branding Podcast - https://voiceoversandvocals.com/podcast/


✨ Sound is Powerful – Great Sound is Everything ✨

I LOVE putting this tool to work for you. I want to make sure that the compelling image you present to the world isn’t only visual – it’s also audible. Carry through with that professional logo or company colors and have a professional, signature sound. Now more than ever, you want to rise above the noise!

The voice you use for your commercial campaign, explainer video, or corporate narration can either make you sound world class, or have your potential customers or clients tuning you out. And there’s nothing worse these days than being ignored. A well-thought-out sound will make it impossible for that to happen!

✅ Do you need a voice talent for your next project?
Visit my voice-over website to find out more about how my voice can help you with your audio brand.
👉 https://voiceoversandvocals.com/

✅ Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy
👉 https://voiceoversandvocals.com/audio-branding-strategy/

☕ 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗔𝘂𝗱𝗶𝗼 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗼𝗱𝗰𝗮𝘀𝘁? Now you can, if you Buy Me A Coffee 🎙️ 🎧 Thank You for Your Support!
👉 https://cstu.io/45659e

Other Helpful Things . . .

✅ You can also subscribe to the Audio Branding Podcast here on YouTube to watch the show's latest episodes. Just make sure to hit that subscribe button 🙂

✅ Want to leave an honest review of my podcast? I’d love to know your thoughts!
👉 https://lovethepodcast.com/audiobranding

✅ Join The Power of Sound Facebook Community!
👉 https://www.facebook.com/groups/thepowerofsoundgroup

✅ Subscribe to my Newsletter
👉 https://bit.ly/SUBSCRIBEAudioBrandingPodcastNewsletter

👉 Editing/Production by Humberto Franco : https://humbertofranco.com/

0 0

They didn’t sample a normal instrument.
They took the actual bottle pop from a spirit brand and turned it into a piano, then built the entire sonic logo from that one sound.

This is what modern audio branding looks like.
Turning real product sounds into music people recognize instantly.

In this clip:
• how a cork pop became a musical instrument
• why real product sounds create stronger brand identity
• the power of building a sonic logo from scratch

If you love sound design, creativity, audio branding, or unique production tricks, this one will inspire you.

1 0