The New Era of Sonic Branding with Jack Bradley - Part 2 Sonic Snippet

👉 Full Episode Here: https://voiceoversandvocals.com/blog/audio-branding/the-new-era-of-sonic-branding-a-conversation-with-jack-bradley-part-2/

Ever wondered what it takes to master the art and craft of audio branding? Brace yourself for a riveting conversation with Jack Bradley, an expert in the field, as we navigate the world of Sonic branding. As we unravel the nuances, we ponder over the balance between artistry and craftmanship, data-driven decisions, and the constraints that often tag along.

In this digital era, Sonic branding took a new turn during the pandemic. We reflect on this evolution and the struggle to recognize a brand by its sound alone. A deep dive into the debate of voices versus sound design-y approach gets us thinking. What's more - Jack shares his valuable insights on the art of negotiating payments and licenses in this field.

In the final leg of our enlightening dialogue, we tackle the impacts of AI, remote work, and social media on audio branding. Who really owns the Intellectual Property of AI-created works? As the lines blur, we also discuss the rise of influencer-musicians and the potential for more branded content. Wrapping up, we share useful tips on how to sound your best on a podcast and get a sneak peek into Jack's latest audio branding projects. So, tune in, and prepare to be enthralled by the fascinating world of audio branding!


Connect with the Guest

Website: http://www.hifiproject.com/
Connect with Jack Bradley on LinkedIn: https://www.linkedin.com/in/jackbradley2112/
Follow Jack Bradley on Facebook: https://twitter.com/jackbradley2112/
✨ Sound is Powerful – Great Sound is Everything ✨

I LOVE putting this tool to work for you. I want to make sure that the compelling image you present to the world isn’t only visual – it’s also audible. Carry through with that professional logo or company colors and have a professional, signature sound. Now more than ever, you want to rise above the noise!

The voice you use for your commercial campaign, explainer video, or corporate narration can either make you sound world class, or have your potential customers or clients tuning you out. And there’s nothing worse these days than being ignored. A well-thought-out sound will make it impossible for that to happen!

✅ Do you need a voice talent for your next project?
Visit my voice-over website to find out more about how my voice can help you with your audio brand.
👉 https://voiceoversandvocals.com/

✅ Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy
👉 https://voiceoversandvocals.com/audio-branding-strategy/

Other Helpful Things . . .

✅ You can also subscribe to the Audio Branding Podcast here on YouTube to watch the show's latest episodes. Just make sure to hit that subscribe button 🙂

✅ Want to leave an honest review of my podcast? I’d love to know your thoughts!
👉 https://lovethepodcast.com/audiobranding

✅ If you have a comment or question about the podcast, "Tell Jodi" from Witlingo allows you to leave me a voice message
👉 https://voiceoversandvocals.com/talktome/

✅ Join The Power of Sound Facebook Community!
👉 https://www.facebook.com/groups/thepowerofsoundgroup

✅ Subscribe to my Newsletter
👉 https://bit.ly/SUBSCRIBEAudioBrandingPodcastNewsletter

👉 Editing/Production by Humberto Franco : https://humbertofranco.com/

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The New Era of Sonic Branding with Jack Bradley - Part 2 (#shorts)

👉 Full Episode Here: https://voiceoversandvocals.com/blog/audio-branding/the-new-era-of-sonic-branding-a-conversation-with-jack-bradley-part-2/

“My now retired business partner, who is the head composer for this company for years and years and years, he put that perfectly, and he said, I remember he talked to a young composer. He said, ‘Look, at the end of the day, it’s difference between art and craft,’ said, ‘when you’re making your own music and you’re doing your own thing, it’s art, it’s art for you. You’re the artist and you’re making it and you can make it whatever you want, whatever you want. But when you’re making something for a brand, it’s a craft. You’re being hired to make a specific thing.’" -- Jack Bradley

Connect with the Guest

Website: http://www.hifiproject.com/
Connect with Jack Bradley on LinkedIn: https://www.linkedin.com/in/jackbradley2112/
Follow Jack Bradley on Facebook: https://twitter.com/jackbradley2112/
✨ Sound is Powerful – Great Sound is Everything ✨

I LOVE putting this tool to work for you. I want to make sure that the compelling image you present to the world isn’t only visual – it’s also audible. Carry through with that professional logo or company colors and have a professional, signature sound. Now more than ever, you want to rise above the noise!

The voice you use for your commercial campaign, explainer video, or corporate narration can either make you sound world class, or have your potential customers or clients tuning you out. And there’s nothing worse these days than being ignored. A well-thought-out sound will make it impossible for that to happen!

✅ Do you need a voice talent for your next project?
Visit my voice-over website to find out more about how my voice can help you with your audio brand.
👉 https://voiceoversandvocals.com/

✅ Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy
👉 https://voiceoversandvocals.com/audio-branding-strategy/

Other Helpful Things . . .

✅ You can also subscribe to the Audio Branding Podcast here on YouTube to watch the show's latest episodes. Just make sure to hit that subscribe button 🙂

✅ Want to leave an honest review of my podcast? I’d love to know your thoughts!
👉 https://lovethepodcast.com/audiobranding

✅ If you have a comment or question about the podcast, "Tell Jodi" from Witlingo allows you to leave me a voice message
👉 https://voiceoversandvocals.com/talktome/

✅ Join The Power of Sound Facebook Community!
👉 https://www.facebook.com/groups/thepowerofsoundgroup

✅ Subscribe to my Newsletter
👉 https://bit.ly/SUBSCRIBEAudioBrandingPodcastNewsletter

👉 Editing/Production by Humberto Franco : https://humbertofranco.com/

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The New Era of Sonic Branding: A Conversation with Jack Bradley - Part 2

Can you hear a brand? This week we continue to explore the world of audio branding with our audio expert and executive producer Jack Bradley. In the second half of our conversation, "The New Era of Sonic Branding: A Conversation with Jack Bradley - Part 2" , we talk about how the creation of music for a brand is a delicate blend of skill and ingenuity, between time constraints and client expectations. The sonic branding landscape has evolved drastically amid the pandemic, with the boom of podcasts and TikTok reshaping how we perceive branded music. We explore what it means for brand recognition when this happens and how a deeper understanding of a brand can lead to a refined, recognizable audio identity. Issues of negotiation, payment, and licenses in sonic branding are also touched upon, revealing the underlying complexities of this booming industry.

We also delve deeper into the converging worlds of AI, remote work, and audio-first social platforms. With AI-generated music, who holds the creative rights? How is the rise of influencer musicians impacting the industry, and how is the potential for more branded content shaping the future? Jack takes us behind the scenes, sharing his insights on the podcast industry and discussing the best online audio resources, and offers a sneak peek at some of his current sonic branding projects.

--------- EPISODE CHAPTERS WITH SHORT KEY POINTS ---------

(0:00:00) - Audio Branding
Audio branding is a craft, often constrained by time and data-driven decisions, with clients sometimes not using the product.

(0:05:46) - The Impact of Sonic Branding
Sonic branding changes during pandemic, importance of understanding brand, negotiating payment and licenses discussed.

(0:15:52) - AI, Remote Work, and Social Media Impacts
AI's implications on audio branding, IP of creative works, social media, influencer-musicians, branded content, and audio production are discussed.

(0:28:11) - Sound Your Best on a Podcast
We discuss audio quality, microphones, soundproofing, audio services, and audio branding projects.

Connect with the Guest

Website: http://www.hifiproject.com/
Connect with Jack Bradley on LinkedIn: https://www.linkedin.com/in/jackbradley2112/
Follow Jack Bradley on Facebook: https://twitter.com/jackbradley2112/
✨ Sound is Powerful – Great Sound is Everything ✨

I LOVE putting this tool to work for you. I want to make sure that the compelling image you present to the world isn’t only visual – it’s also audible. Carry through with that professional logo or company colors and have a professional, signature sound. Now more than ever, you want to rise above the noise!
The voice you use for your commercial campaign, explainer video, or corporate narration can either make you sound world class, or have your potential customers or clients tuning you out. And there’s nothing worse these days than being ignored. A well-thought-out sound will make it impossible for that to happen!

✅ Do you need a voice talent for your next project?
Visit my voice-over website to find out more about how my voice can help you with your audio brand.
👉 https://voiceoversandvocals.com/

✅ Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy
👉 https://voiceoversandvocals.com/audio-branding-strategy/

Other Helpful Things . . .

✅ You can also subscribe to the Audio Branding Podcast here on YouTube to watch the show's latest episodes. Just make sure to hit that subscribe button 🙂

✅ Want to leave an honest review of my podcast? I’d love to know your thoughts!
👉 https://lovethepodcast.com/audiobranding

✅ If you have a comment or question about the podcast, "Tell Jodi" from Witlingo allows you to leave me a voice message
👉 https://voiceoversandvocals.com/talktome/

✅ Join The Power of Sound Facebook Community!
👉 https://www.facebook.com/groups/thepowerofsoundgroup

✅ Subscribe to my Newsletter
👉 https://bit.ly/SUBSCRIBEAudioBrandingPodcastNewsletter

👉 Editing/Production by Humberto Franco : https://humbertofranco.com/

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