The most familiar form of audio branding is music, and there's a very good reason for that. Music is perhaps the oldest form of communication we have: we've been creating and playing instruments for much longer than we've had a written language, and we've been singing since before we knew any words to sing. Sound and music are a vital part of our existence, and music moves us in ways that no other medium can match. These episodes explore the power of music to bring us together, stir our deepest emotions, and connect with our audience in a profoundly meaningful way.
We speak with a multitude of guests, ranging from musicians and composers to software developers and marketing experts, about the invaluable role music plays in creating and promoting a brand, and the latest developments in sonic branding. From licensed music trends to the return of the old-fashioned commercial jingle, from crafting the perfect cinematic soundtrack to the use of machine learning to create uncanny new forms of music, we examine every aspect of musical branding and discuss how it can help us promote a brand and forge a deeper, more lasting relationship with our audience.
These podcasts also feature a number of singers, songwriters, and other vocal talents who offer their insights into the more practical side of singing and creating music. Composer Richard Strauss once called the human voice the most beautiful instrument, but the most difficult to play; each interview focuses on such wide-ranging topics as musical trends and genres, the value of both harmony and dissonance in a song, and the surprising benefits singing can have for the brain and body.
For a long time, audio branding and musical branding meant almost the same thing, and while the definition of audio branding has expanded over the years, music still plays an invaluable role when it comes to marketing with sound. These episodes offer a deeper look at that role, and at how music can help you bring your brand's message to life so you can share it with the rest of the world.
Building Brand Loyalty with Sound: The Power of Consistency and AI in Sonic Branding with Dr. Thomas Dickson “[What] a lot of sonic branding agencies aren’t aware of is that sonic branding can also be used as a tool to address a concern that the client might have. So, for example, a new competitor has […]
Why Music Matters in Marketing: A Conversation with Dr. Thomas Dickson – Part 1 “If you imagine a company has a ten million dollar marketing budget, right? And then you imagine they have a sonic logo on every single TikTok ad, Facebook ad, YouTube ad, all these new media where the majority of the […]
The Universal Language of Music: A Conversation with Stephen Ridley – Part 2 “And then his youngest daughter, who’s six years old, comes up, and she’s into gymnastics and she’s kind of cartwheeling around the room while everyone else is playing. And then, ‘All right, she’s going to play you a song.’ And she comes […]
The Power of Music: A Conversation with Stephen Ridley – Part 1 “Chick invited me to go to this jazz club in Soho called Ronnie Scott’s in London. And it was, like, two o’clock in the morning – I was like, ‘I don’t think it’s gonna be open.’ I did not know who I was […]
How Online Technology is Changing Music Collaboration “I have a regular chat with a friend of mine in New Zealand. He’s a tetraplegic and a musician, so he invents his own music instruments that he can play with his limited motion, and he can send me his instrument over MIDI to where I am across […]
How Music and Technology Connect Us: A Conversation with Rebekah Wilson – Part 1 “So I’m in Chicago, I’ve quit my job, I’ve almost run out of money. You know, you’re young, you don’t care. And I met Robert, who’s now my co-founder. He had mixed a CD of mine a couple of years […]