This was a National US spot where I got to use my “mom” voice (a kind of tone I’m asked to use a lot). When I was sent the audition, the client was asking for: “Female, early 30’s to early 40’s. Should be an actress or performer with range, not a slick announcer. Positive and encouraging, but not sweet and syrupy. She’s encouraging other moms and dads to let their kids play this way because she’s bought in and it simply makes sense to her.” And that’s what I gave them. The final commercial is really cute!
