Jodi Krangle

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Jodi@VoiceoversAndVocals.com

Jodi Krangle

Interview with Steve Keller – Part 1

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For Steve Keller, audio branding seamlessly blends together the three overarching passions in his life: music, psychology, and marketing. Steve had a passion for music from a young age but never considered it as a career. He became fascinated with and obtained his college degree in psychology. During what some may consider a “gap year” before he had planned to pursue a master’s degree and Ph.D., Steve decided to go in a different direction and ultimately found himself producing music in Nashville, Tenessee. While there, he discovered his passion for marketing and advertising. In 2005, all three passions came together as he began to delve into the world of audio branding. Steve now works for Studio Resonate, Pandora’s in-house consultancy for advertisers.

In the first part of our conversation, we discussed Steve’s three passions and some of the research he has done, as well as:

  • Starting the audio consultancy iV (http://www.ivaudiobranding.com)
  • How Steve and iV began developing the sonic identity for Pandora
  • Measuring KPIs and return on sonic investments
  • The importance of developing the sonic piece of brand recognition at the beginning of the branding process, not at the end
  • Understanding the entire ecosystem of a brand
  • How audio influences buyer behavior
  • Steve’s work with Studio Resonate
  • Cross-modal hacking to influence consumers’ perception of flavor not only with taste but also with sound (this part blew my mind!)
  • How sound affects our body’s release of dopamine and oxytocin
  • How biases influence our decision-making processes

You can find more information about Steve Keller at www.studioresonate.com, or you can follow him on Twitter at @AudioAlchemist_ (that underscore is important). You can also find him on LinkedIn at https://www.linkedin.com/in/stevekeller1/.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

 

Interview With Dave Bricker – Part 2

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Here’s the second part of my interview with storyteller Dave Bricker. We talked about the four elements of a story, the difference between anecdotes and stories, and how to add value to people’s lives through storytelling.

In our conversation, we also covered:

  • Whether people are hardwired to want to hear depressing stories or happy stories
  • The difference between happy endings and transformation and how that affects how stories connect with people
  • A much more effective alternative to scare tactics in advertising
  • Why children love reading storybooks over and over…and over…and over…
  • Where most advertising falls short and how to improve
  • How the most powerful stories speak to our innate drive to seek safety and survival
  • How authentic conflict brings depth to a story
  • How, in advertising, money must serve not as an outcome, but rather as a tool
  • Using audio to prime an audience
  • Different types of coaches and which audiences they’re best suited for

You can find more information on Dave on his website at www.storysailing.com or on any of his social media channels: 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

 

Interview With Dave Bricker – Part 1

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Dave Bricker discovered his love for “StorySailing” while spending 15 years living aboard sailboats. In 1983, after his first year of college, David got a job working with the Christo Surrounded Islands project. During that time, he realized something was missing in his life. After finishing college, he headed off to the Bahamas to begin his 15-year sailing adventure, which included a transatlantic sailing trip in 1991. Dave has authored 11 books, and his company, Remarkable Stories, Inc., https://storysailing.com/, teaches the art of business transformation through storytelling. 

In the first part of my conversation with Dave, we explored how story and sound intersect, as well as: 

  • How his idea of storytelling for business started
  • Heading off to the Bahamas with a small sailboat, $30, and a locker full of food and dreams
  • How storytelling ties together music, writing, speaking, graphic design, and code
  • The importance of storytelling about people, outcomes, and value instead of prices, processes, ingredients, and data
  • Speaking techniques to draw people in
  • Girls tied to railroad tracks, dream sequences, the country, and 1940s clubs (yes, you read that right! 😉)
  • Whether our response to music is learned or innate—culture or predisposition
  • Playing music with a Dutch jazz singer in the Azores
  • How improvisation ties into storytelling
  • A big mistake people make when giving professional speeches and how to avoid it
  • How professionals can improve their speaking by getting involved with Toastmasters – http://www.toastmasters.org
  • How we as humans are hunter-gatherers at heart and are always scanning for threats

You can find more information on Dave on his website at www.storysailing.com. 

You can also find him on his social media channels: 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

 

Interview with Morry Zelcovitch – Part 2

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In the second part of my interview with Morry Zelcovitch, we got a bit more philosophical.  His work and research has led him to some very insightful observations about how he now deals with things in a healthier (brain chemistry-wise) manner – and how he might be able to help others do the same. So we started with a bit of science about how we hear things, the filter all sound goes through before we interpret it, and how this kind of research can help people dealing with PTSD, OCD and other issues.

It’s another very interesting discussion and I think you’ll enjoy the hopeful nature of it.

To recap, in this second part of our interview, we discussed:

  • How vibration is interpreted into sound in our brains in a very subjective way
  • How you get a cleaner, better effect with high quality headphones
  • What he’s working on now
  • Testing the audio to help people with PTSD, OCD, etc.
  • How the brain prefers things that are “uninterrupted”.
  • How life has become a very different experience for him
  • How different his life is now
  • How his work has made him feel like a super hero
  • The evolution of discovery
  • Designing products around the end user – and how everyone’s experiences will be different
  • How attitude changes everything

You can find out more about Morry’s approach to “brainwave entrainment” at www.themorrymethod.com .

His more professionally oriented website is at www.activemindsglobal.com .

And his newest product is at www.quantummindmethod.com .

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Interview with Morry Zelcovitch – Part 1

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Morry Zelcovitch has had a lot of challenges in his life including depression and addiction. In his search for something to help him with his difficulties, he came across something called “binauaral beats” and that led him into the brainwave entrainment field (a term he coined himself).  Essentially, he’s programming his brain to operate in a healthier way, through the use of sound. Exploring this continues to be his life’s work. But like any self-improvement option, it works (or doesn’t work) for each person differently.  We talk a lot about this in our interview.

I found it truly fascinating to discuss how sound – or vibration interpreted by our eardrums – may be able to heal us from the inside out.

In this first part of our interview, we discussed:

  • His background in “brainwave entrainment” (how he trained himself)
  • His search to find a way to live
  • How he started researching the science of brain chemistry
  • He came across something that might work for him – something that would modify his neural chemistry
  • How music can heal through its “steady pulse” and pattern
  • Using a stimulus – sound and light – to influence his brainwaves so that he could feel better without drugs
  • Unfortunately, binauaral beats didn’t work for him
  • How he needed to create his own methodology
  • His opinion about some flawed science – the reason he wasn’t really helped by binauaral beats
  • How binauaral beats are supposed to work
  • The differences (and names) of various brainwave states
  • How our brains are designed to work
  • Why brainwave entrainment is so important

You can find out more about Morry’s approach to “brainwave entrainment” at www.themorrymethod.com .

His more professionally oriented website is at www.activemindsglobal.com .

And his newest product is at www.quantummindmethod.com .

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Interview With Monte Bowden – Part 2

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Here’s the second part of my interview with Creative Director, Monte Bowden   We talked about his philosophies on directing voice talent and trusting his editors, discovering a brand “voice”, consistency in branding, and his thoughts on creating a deeper connection with those who his clients hope to serve.

We also spoke about things like:

  • How he gives direction to the voice talent he works with, helping them find the “why”
  • Consistency in branding – both in the tone of that brand and in the voice talent used
  • How other ads have used INconsistency to create interest and engagement
  • Authenticity and how it plays a part in advertising and fundraising
  • How movie trailers seem to be getting more compelling
  • His love of work that’s “cinematic”
  • What he’s working on right now
  • How a client of his is helping people to understand transparency in healthcare and leading in that field
  • Working with a children’s hospital and telling their caring stories
  • How social media might play a role in hiring voice talent – and whether or not it should
  • Monte actually interviews ME for a little bit. 😉 (He asks some excellent questions!)

You can find more information on Monte and Amperage on their website at https://www.amperagemarketing.com and on Facebook at https://facebook.com/AmperageMarketing.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!