Jodi Krangle

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Jodi Krangle

Healthy Frequencies: A Conversation with Alan R. Brunton – Part 1

February 1, 2023 by Jodi Krangle

“And so many people don’t pay attention to the sound that they are exposing themselves to. And, like, whenever you go to, I want to say, a large restaurant, high action, high volume, and you have to yell at the person next to you, and you have to yell your order to the server. And […]

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Filed Under: Research & Technology Tagged With: Alan R Brunton, Audio Conversion, audio therapy, cymatics, Cymatrax, Digital Fatigue, Epigenetics, Filtered Frequencies, Holistic Healthcare, White Noise

In the Clubhouse: Easy Options for Marketing with Digital Audio – Part 2

January 25, 2023 by Jodi Krangle

“Audio has this very interesting quality of embedding itself in your head. We all know about those earworms: ‘oh gosh I can’t stop singing this song.’ Imagine you have a nice jingle, it’s a way for the brand to get into the heads of folks, I’m not saying that’s a good thing necessarily, but that’s […]

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Filed Under: Audio Branding, Marketing Tagged With: Ahmed Bouzid, audio branding, clubhouse, Dante32, digital audio, Engagement, Jenn Dudley, marketing, OpenAI, Witlingo

In the Clubhouse: Easy Options for Marketing with Digital Audio – Part 1

January 18, 2023 by Jodi Krangle

“But often, and this is fairly universal when I talk to people, whether they’re individuals or businesses, is, on one hand, anyone with an iPhone can pick up and start a podcast. There’s a very low barrier to entry, which is fantastic. And, like most things when you get into it, it’s a little more […]

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Filed Under: Audio Branding, Marketing Tagged With: Ahmed Bouzid, audio branding, clubhouse, Dante32, digital audio, Engagement, Jenn Dudley, marketing, Voice UX, Witlingo

Sonic Branding Evolved: A Conversation with Uli Reese – Part 2

January 11, 2023 by Jodi Krangle

“We always start at the same place, you know, we do not throw color against the wall. Meaning it’s a non-execution-driven process. Execution-driven is ‘let’s get the ten best music companies in the world and then each produces a sonic logo, and then we’ll pick one and then implement that globally, and then we’re done, […]

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Filed Under: Audio Branding Tagged With: 101 Great Minds, Amp Sound Branding, amplify, audio branding, mastercard, podcasting, sonic branding, Sonic DNA, sonic identity, Uli Reese

Sonic Branding Evolved: A Conversation with Uli Reese – Part 1

January 4, 2023 by Jodi Krangle

“And what’s interesting is the agency usually comes back and says ‘this is amazing, how did you… this sounds, like, better than our music productions! This is, like, so authentic! This has grip! This seems like the Beatles in the garage!’ And I said ‘that’s what every agency guy wants.’ They want to find the […]

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Filed Under: Audio Branding Tagged With: 101 Great Minds, Amp Sound Branding, amplify, audio branding, mastercard, podcasting, sonic branding, Sonic DNA, sonic identity, Uli Reese

Creating Your Sound: A Conversation with Drop Music Branding – Part 2

December 28, 2022 by Jodi Krangle

“But we did a rebranding of brands that already came from a place where they actually have worked, so we work in evolutions, in rebrandings, not just like a brand from the start. So what we try to do is keep the things that are really distinctive if they’ve already made audio branding, but evolve […]

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Filed Under: Audio Branding, Music Tagged With: audio branding, Audio Pollution, brand identity, Dalmiro Lacaze, Drop Music Branding, Gabriel Aguero, Mauro Gonzalez, podcasting, sonic branding, Synthetic Music

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