Jodi Krangle

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Jodi@VoiceoversAndVocals.com

Jodi Krangle

Know Your War

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      Know Your War - Jodi Krangle - voiceoversandvocals.com

What do I mean by that?  Well, I just finished watching another of Donald Miller‘s really informative Business Made Simple Daily Videos on How To Control Your Emotions (I’ve included the YouTube video below) – and he makes a lot of really helpful comments. If you’re focused on arguing your point, “winning” the smaller battle, you lose sight of the WAR.  And by that, I mean the BIGGER PICTURE.

Now, I’m a generally peaceful person, and I really don’t like talking about war in general, to be honest … but as I mentioned in a previous blog, pushing past my comfort zone helps me grow.  So I will say that in this day and age of high emotions and polar opposites, of people finding it difficult to meet in the middle, there’s a temptation to be angry.  All the time. I get it.  But there’s another way to think about this.

You have an ultimate goal – whatever that goal is.  It’s a big, lofty goal.  It’s may even be something that would help a lot of people and not just your inner circle.  If you get distracted by the small battles happening around you so that you lose sight of that goal … you’ll never reach it.    Not only that, but you might cost *other* people the war.

Mr. Miller equates this to a football game where a veteran player is being harangued by a younger player, wanting that veteran to get into an altercation with him so that he can be distracted.  But the veteran won’t let himself be distracted.  He knows that if he gets a penalty here and now, he might cost his team the game.  So he doesn’t give that small battle any attention.  He focuses on the bigger picture.  He keeps his goal firmly in mind, and he concentrates on that.  That concentration – that visualization – keeps him on point.

Now, I’ve certainly been guilty of this distraction myself.

I’ve been Keto for almost three years now.  In the beginning of my journey, when I found that this way of eating was the only thing that worked for me, I would talk about it everywhere.  I would try to tell people that every ailment under the sun might be cured, if they’d just give this way of life a chance. I imagine it’s similar for people who newly find and adore a particular religion or a particular political candidate.  And I understand the compulsion.  I HAD it, after all.  And nutrition can be a really contentious topic – ESPECIALLY now.  But after a couple of years, that need to “spread the word” simply became less and less of a compulsion.  Not because I stopped caring.  Mostly because I got caught up in some of the little “battles” of trying to explain my position and present logical arguments … that others weren’t really interested in hearing.  The drama was simply distracting me.  My WAR was actually a pretty personal one.  Ultimately, I’m after improving my own overall health.  That’s it.  Others can do whatever works for them.  My larger goal of personal health wasn’t being served by being distracted.

I’m not saying that engaging in respectful discussion of a topic between people who hear one another, isn’t warranted.  Not everyone is going to agree and that doesn’t make them bad people.  It’s educational to hear other perspectives and have respectful conversations.  But when there’s drama involved (name calling, finger pointing, personal attacks… that sort of thing), it’s really not doing your blood pressure any good to engage.  And it just might be time to take a step back and look at the “discussion” objectively.  Is this serving a purpose of some kind?  Is it getting you to your end goal?  If not, disengage.  You truly do have better things to focus on.

Controlling your emotions doesn’t mean not feeling them.  It just means that you don’t let them rule you.

Know what your overarching goal is and keep it in mind as you go through life.  And don’t think your overarching goal can’t change.  No plan survives contact with the enemy, after all.  But if you control your emotions so you can control your focus – it might just help you win your own personal war.

Your Voice Is A Powerful Tool

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      Your Voice Is A Powerful Tool - Jodi Krangle - voiceoversandvocals.com

In my quest to always be learning more about my own business – and other businesses in general, I’ve started reading a lot more non-fiction.  One of the books that was suggested to me by some very smart business people I trust, is called Never Split The Difference (Negotiating as if your life depended on it) by Chris Voss.  It’s a really interesting study in negotiation from the viewpoint of someone who negotiated hostage situations for the FBI.  Each chapter has a captivating story about a particular negotiation and explains key information on how the negotiation was successfully concluded.

In the second chapter, Mr. Voss says something very insightful (really, the whole book is full of insight) – and as a voice actor, it kind of affirmed what I do every day.  He says, “Smile at someone on the street, and as a reflex, they’ll smile back.  Understanding that reflex and putting it into practice is critical to the success of just about every negotiating skill there is to learn.”

Fascinating.

And it’s even more fascinating when you realize that you can *hear* a smile when someone is speaking.  He continues on to say, “That’s why your most powerful tool in any verbal communication is your voice.  You can use your voice to intentionally reach into someone’s brain and flip an emotional switch.  Distrusting to trusting. Nervous to calm.  In an instant, the switch will flip just like that with the right delivery.”

I’m really liking where this book is going.

To take that to a deeper level as it relates to voice over work, think of what you’re trying to make your listener feel, and use the tone of voice that will be most likely to get them there.   Are you talking about a difficult subject?  A calm, soothing tone of voice will allow the listener to relax a bit and take in the difficult information.  Are you on your listener’s side and telling them about a great new product or service that could help them in their daily life?  A friendly voice – that could almost shade to playful – might be more in order.  Never underestimate the power of a smile.  Your audience can hear it.  And that reflex to return the smile, takes over.

Now of course, this is really basic information and doesn’t take into account the skill of connecting with what you’re reading (which is where the acting comes in), nor does it really get down to the nitty gritty of understanding what the writer of that copy intended.  Again, that’s a skill that comes with time and experience. (And perhaps the aid of a voice acting coach.) But at its basic, lizard brain level, we humans are actually pretty predictable.

In many cases, negotiation has more to do with getting past our own biases, and understanding those of the person we’re negotiating with.  We can often get overwhelmed by our own thought processes – and negotiating from a point of strength means quieting those inner voices – and helping the person you’re negotiating with, to quiet theirs.  It’s a game of feeling and emotion – no matter how much we want to deny it.

I found this highly educational and entertaining TED Talk with Mr. Voss on YouTube (from March of this year) – and I really enjoyed it. (And the ending actually moved me to tears.)  Negotiation techniques can make people around you feel heard.  And that’s an important skill to have as a fellow human being.

Don’t Let Yourself Get Dilapidated

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      DontLetYourselfGetDilapidated-JodiKrangle - Jodi Krangle - voiceoversandvocals.com

I recently came across a fascinating article about an old concert hall, buried 40 feet below street level underneath a piano shop in Boston. In its heyday, it was surely beautiful.  Acoustically, it had every advantage.  (When you can craft an environment that far underground, silencing the city sounds above all but completely, it’s understandable!) And when it was built over 120 years ago, it was probably THE place to be and be seen by the Boston elite and the great musicians of the time.

Unfortunately, It’s been closed for over 70 years now.  Tragedy struck in 1942 when 492 people died in a horrific fire at a nightclub in that same city.  Building codes were especially stringent after that (understandably), and Steinert Hall, so far underground with so few exits and a seating capacity of 650 people, couldn’t possibly afford to renovate in order to meet those codes.  It’s been silenced so long that most people don’t even know it exists.  You can read more about Steinert Hall here.  There’s even a short video that takes you on a tour of the place (I’ve included it at the end of this blog).

Water damage has really done a number on this once beautiful gathering place.  And as the years pass, it’s only getting worse.  Could it have been restored or rescued if they’d taken it on as a project early on, before the damage had gotten so staggeringly bad?  Maybe.  Maybe not.  Hard to say.  Bringing it up to building code would certainly have been an expensive restoration, either way.  And it’s possible that they may yet try to do something with it.

Where did my strange mind go with this?  Back to that old chestnut of not putting off for tomorrow, what you could do today.  The longer you leave something, the harder it is to fix.  At this point, Steinert Hall may be a lost cause.  But who knows?  Maybe it didn’t have to be that way.

What are YOU putting off?  Do you want to change your career but it’s easier to just stay where you are without worrying about having to upgrade your skills so you can take the leap?  Do you want to finally start exercising more?  Eating healthier?  Do you want to learn how to play the guitar or piano or take singing lessons and just haven’t found the time?  Do you want to travel more?  Here’s the thing. The longer you wait, the harder it will be.  We as humans, naturally get complacent.  We’re hard wired to seek safety.  But it’s in pushing past safety that true growth happens.

As interesting as it is, watching the video about this once magical music hall just made me sad for all its lost potential.  Don’t let the magic in your own life be lost by putting off the things that could inspire you to grow.  Do them now.  Before it’s too late.

 

Creativity for Fun & Profit

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      CreativityForFun&Profit-JodiKrangleSpoken - Jodi Krangle - voiceoversandvocals.com

Being creative can be both a blessing and a curse.  Sometimes that means “conforming” is really hard.  It often mean blazing your own trail.  And that too, can be really hard.  Traditional jobs – working 9-5 in an office – doesn’t really work for us.  Or if it does, it only does for very limited amounts of time before we feel like we’re going to lose our minds.  I know plenty of people who work in regular jobs who then spend all their free time being creative.  And if that’s you, that’s great!  You’ve at least found a way to keep yourself sane by having an outlet.

What do you do though, if the idea of a 9-5 job working for someone else, puts a pit of dread in your stomach?  If you hate where you find yourself right now and wish that you could find something to do that would actually make you money – and be creatively rewarding for you at the same time?

Often, creative people feel like they have to do one or the other.  You can either be creative and be a “starving artist”, or you can work a regular job and make money … but not have time to do the creative work you feel called to do.

That’s where Lisa Robbin Young comes in.  She gives you a clear strategy to take your creative idea for a business and turn it into a reality.  First off, I love that she’s a fellow musician.  But secondly, she seems to have the near mystical ability to drill down into the essential parts of your creative personality, and help you focus on how you can take your business to the next level.  By that, I mean – make your creative business into something that’s sustainable and that will actually make you living – so that you don’t have to take a soul crushing 9-5, and can do the work you feel you’ve been put on this earth to do.

How does she do this?  Well, to start with, she asks you to take her Creative Freedom Quiz – which will fill you in on some personality traits of yours that will help guide you in figuring out how to put together your creative endeavor.  After all, why start a business in a way that doesn’t fit your personality?  If you’re constantly fighting yourself to get things done, you’re just not going to be successful.  Once you know your creative “type”, it’ll be much easier to craft your business in a way that suits your personality.  Or as Lisa herself put it, “By uncovering your Creative Entrepreneur Type, you shine a light on your blind spots, so you can finally build your Noble Empire and live an inspired life – without selling your soul.”

It’s a brilliant strategy.  And for those of us trying to find our way as creative entrepreneurs, it can give us clear direction when we haven’t had any before.

There are a lot of ways you can learn from Lisa.  First off, she has a book called Creative Freedom: How To Own Your Dreams Without Selling Your Soul. She also has a membership called A Club – which has a lot of resemblance to the Mastermind groups I’ve mentioned before.  This kind of arrangement can work really well because it puts you in touch with other creatives who are struggling, just like you, and holds you all accountable to each other.  That’s a fantastic way to make sure you reach your goals!

And lastly, she also has a YouTube channel.  I’ve linked to her latest video about Branding for Creative Entrepreneurs.  And I don’t know about you, but branding for creatives has always been a particularly fascinating subject for me.  Have a look and see if she can help you!  There are a ton of free resources here that Lisa has very generously put together – so no, you don’t have to spend money.  But if you’re wanting to actually make money from your creative idea? You might want to consider joining her A Club.  (And no, I’m not getting a kickback here.)

Thanks for all you do, Lisa!

The Most Important Thing You Can Do …

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      TheMostImportantThingYouCanDo-Blog-JodiKrangle - Jodi Krangle - voiceoversandvocals.com

… is read.  It’s a pretty simple statement to make, I know.  But it’s something I truly believe.  Whether you’re reading to relax late at night (and I know my friend Irina – who is a brilliant photographer and visual branding expert, by the way – reads fiction after a hard day’s work for that very reason), or for education, it’s definitely worth your while.

In my case, reading out loud even helps me get better at my profession!  Having interesting things to read, is a constant quest of mine.  And lately, I’ve been reading a lot more non-fiction than fiction.

That’s where Jeff Brown and his Read To Lead podcast comes in.  I first encountered Jeff when Freshbooks (another great resource for entrepreneurs!) put out a notice about his Boss Free Virtual Summit. A conference where I could watch various interviews with really interesting people, talking about how I can improve my financial independence from my own home without the need to socialize in the moment?  Talk about the perfect way to this introvert’s heart!

I learned a ton from that summit, and I hope Jeff puts on another one soon! (If you join his mailing list, I’m sure he’ll let you know when that happens.)

But back to the question of reading, Jeff’s podcast is something you should definitely check out if you’re looking for your next self-improvement title to pick up. He interviews successful people, asks them what they read, why they wrote what they did, and gives those of us listening, a sneak peak into the mindset of, let’s face it, the people we’d like to be.

Besides that, after having been in radio for 26 years, he has a great voice.  He also knows just the right questions to ask people so that the conversations are interesting.  And he’s had the opportunity to talk with some extremely inspirational authors, such as John Maxwell, Seth Godin, Dan Miller, Daniel Pink, Simon Sinek, Chris Brogan (not once but twice), Gary Vaynerchuk and Liz Wiseman among others.

If you’re looking for your next mind-expanding book experience, I highly recommend you take a listen to Jeff’s podcast. I know I’ve definitely been introduced to authors I would never have found otherwise!  He also coaches podcasters, helping dozens of them to create, launch, grow and monetize their shows.  So who knows?  That podcast you never want to miss?  Jeff might have helped them get on your radar. Thanks, Jeff!

The Mighty World of Masterminds. Do you need one?

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      MightyWorldOfMasterminds-SpokenVO-JodiKrangle - Jodi Krangle - voiceoversandvocals.com

Mastermind groups are a powerful thing.  They can take you out of your own head space and into someone else’s.  Helping someone with their struggles can sometimes help you deal with your own.  And doing it in a group setting, is kind of like crowd-sourcing.  In a really good way.  Of the many opinions and suggestions you’re going to hear, at least one of them is likely to resonate with you.  It also holds you accountable for getting things done.

A mastermind group could be within a particular industry, or even among several industries – as long as the ultimate goal is the same. Usually, that goal is moving forward in some fashion.  And making statements about what you will do in front of people on a journey similar to your own, can be just the kick in the butt you need to actually do what you say you want to do.

I’ve seen this sort of thing work from a couple of perspectives.  I’ve been involved in a voice over Mastermind group for over five years.  And I’ve just recently joined a more general Mastermind group to see what sort of effect that will have.  So far, I’ve been really impressed.  I’m learning a ton – and I know I have people in my corner, cheering me on.  I also know that if I don’t do what I say I’m going to do, I’ll have to answer to them.  It’s motivating. And it’s what I need.

So what if your industry is the industry of helping other people?  Is there a mastermind group for those sorts of folks?  Well yes, there is! Mary Valloni and Joel Kessel are two superstars in the nonprofit industry.  Between the two of them,  they have over 40 years of working with hundreds of nonprofit organizations (like the United Way, Habitat for Humanity, American Cancer Society, Special Olympics and many more).

They’ve put together a type of mastermind group specifically for growth-minded nonprofit Directors, Presidents, CEOs or Founders, called The Nonprofit Executive Club.   For a very reasonable monthly amount (or a yearly amount that has the extra bonus of a ticket to their Executive Club 2-Day Workshop in St. Louis, MO!) these forward thinkers can join an exclusive club. That club has monthly coaching calls,  all sorts of tutorials and training on strategy and fundraising, along with a private Executive Club Facebook community that both Mary & Joel participate in regularly.  Sounds like a pretty fantastic mastermind group to me!

Turns out, the rules for engagement these days – especially in the non-profit sector – are very different from what they used to be.  Since you can’t manufacture more time, learning how best to use it, can be a great way to improve your ROI.  It’s the 80/20 rule – for those who help others.  And your guides along the way, really know what they’re talking about.

So if you’re running or heavily involved in a non profit organization, joining this kind of Mastermind, could be just the strategy you need to take things to the next level.  Mary and Joel can help you reach the people you need to reach – so that what you’re offering the world, gets the attention it deserves.

Good luck!