Jodi Krangle

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Jodi@VoiceoversAndVocals.com

Jodi Krangle

Interview With Technologist and Teacher, Chip Edwards – Part 2

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Here’s the second part of my interview with technologist and teacher, Chip Edwards. In it, we discussed the shift made when moving from a visual interface to voice technology and how that affects a brand’s capability to connect with its audience as well as the user experience.

We also talked about: 

  • What an invocation name is and how it parallels a domain name
  • How Chip is helping blind individuals get their blogs out on voice devices
  • How spelling doesn’t matter with an invocation name, but rather the sounds in that name
  • The crossover between voice technology and the internet of things (IOT)
  • How cameras in our refrigerators can tell us when we’re low on milk and even order it for us
  • Privacy concerns with advertising and marketing
  • How giving up some of our privacy allows us to experience many conveniences that we wouldn’t be able to otherwise
  • How Google is benefiting from providing us with “free” Gmail service
  • Siri, KFC, and other voice imprints
  • How we’re able to add emotion and other levels of humanness to voice conversion technology
  • How individuals who are unable to speak are utilizing text to speech technology to communicate

To find out more about Chip and his work, check out the following social media platforms:

You can also take a look at the company’s website www.createmyvoice.com.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview With Technologist and Teacher, Chip Edwards – Part 1

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Chip Edwards is a speaker, entrepreneur, teacher, technologist, and the Chief Voice Officer of Create My Voice. Chip helps individuals and brands engage their audiences through voice technology, utilizing smart speakers like Amazon Alexa and Google Assistant. His company not only helps people strategize how they want to utilize voice apps but also builds those apps to help people deliver their content out to voice devices.

In part one of our conversation, Chip and I talked about how he became interested in his line of work, as well as: 

  • How Amazon has made a way for people, businesses, brands, and content creators to add their own capabilities onto smart speakers and other voice technologies
  • What indicated to Chip that voice technology was going to get big
  • How voice technology is becoming so much more than the smart speakers in our living rooms
  • How devices called wearables are utilizing voice technology
  • The privacy we are giving away in order to gain convenience 
  • The illusion of privacy 
  • How privacy (or lack thereof) comes into play with marketing and advertising
  • Why Google Glass didn’t fare so well on the market
  • One of Amazon’s latest products, glasses with Alexa built in
  • How Chip helps business and brands stay one step ahead of the curve by effectively utilizing voice in reaching their audiences

To learn more, you can find Chip on the following social media platforms:

You can also check out www.createmyvoice.com to find out more about Chip’s work.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview With Vocal Coach, Judy Rodman – Part 2

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Here’s the second part of my interview with vocal coach, Judy Rodman.  We talked about how Judy helps her students gain access to their full array of vocal possibilities and the importance of determining intention when approaching a vocal piece.

We also discussed: 

  • How people often have breathing problems they don’t even know about
  • Understanding breath for voice versus breath for life
  • How Judy uses anatomy and imagery to teach about breathing
  • The importance of speaking from your heels as opposed to the balls of your feet
  • Where exactly you should power your voice from (this might surprise you!)
  • How adjusting arm movement can make a difference in public speaking
  • How Judy uses a backscratcher to help her students gain more control over their breathing
  • Pulling power versus pushing power
  • How the eyes matter in vocal control
  • Why we cannot yawn without dropping our jaw (try it sometime 😉)
  • How the positioning of our first cervical vertebra (C1) affects our vocal ability
  • The number one way people can best care for their voices
  • The little-known secret of how pineapple juice can help our voice
  • How miming can help you imitate character voices, accents, and dialects
  • The course in vocal training that Judy is currently working on

Check out www.judyrodman.com to learn more about Judy and access all she has to offer, including her podcast All Things Vocal. 

You can also find Judy on social media:

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview With Vocal Coach, Judy Rodman – Part 1

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Judy Rodman has spent over 50 years in the music industry. She’s been a top session singer, recording artist, stage and TV performer, songwriter, studio producer, public speaker, and coach. Judy teaches singers and speakers globally both from her office and online. She’s a published author, hosts the podcast All Things Vocal, and is currently working on a 12-module course in vocal training.

In the first part of our conversation, we spoke about a variety of topics, including: 

  • How Nashville is doing amidst the COVID-19 shutdowns (during which time this episode was recorded) 
  • Judy’s recommendations for how Nashvillians can proactively live through the challenges of the circumstances surrounding COVID-19
  • How Judy first developed a love for voice
  • Judy’s background in music growing up
  • Judy’s first paid gig
  • How Judy transitioned into being a vocal coach
  • Recording jingles as a staff member of the Pepper Tanner organization
  • Making up copy for a funeral home
  • How Judy started doing work writing longer copy
  • How taking voice lessons and learning to sing helps songwriters
  • The importance of silence and pauses when reading copy
  • The one question we have to ask ourselves when we communicate
  • Using our imaginations to anticipate others’ responses to our communication
  • Different ways of articulating in varying contexts

You can find out more about Judy and access all she has to offer at www.judyrodman.com. Check out her podcast All Things Vocal on your favorite podcast app.

You can also find Judy on social media:

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview With Marketing Upheaval Expert, Rudy Fernandez – Part 2

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Here’s the second part of my interview with marketing upheaval expert Rudy Fernandez.  We talked about how he directs voice talent while in a session and the most important thing to consider when doing so.

We also spoke about things like: 

  • How Rudy self-admittedly tends to overdirect and how he navigates that with the voice talent he works with
  • The importance of always keeping voice talent involved in the creative process
  • The difference between character reads and announcer reads
  • How to ensure that the right voice talent is selected for a brand
  • The importance of brands having multiple touch points for their audiences
  • How companies are still utilizing radio advertising to this day
  • The work Rudy’s company is doing with The University of Alabama College of Continuing Studies
  • How audio can connect with audiences in ways other media cannot
  • The use of earcons and how they serve as an audio logo of sorts
  • What Rudy is working on during the Coronavirus shutdown (during which time we recorded this episode)
  • What Rudy’s daughter, a voice talent, is up to right now and the work she does in L.A.
  • A little bit about what I’ve been up to during the shutdown (only because Rudy asked!) 😄

You can check out more about Rudy and Creative Outhouse on the company’s website https://creativeouthouse.com and can listen to his podcast at https://creativeouthouse.com/podcast.

You can also find Rudy and Creative Outhouse on the following social platforms:

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview With Marketing Upheaval Expert, Rudy Fernandez – Part 1

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Rudy Fernandez is the founder of Creative Outhouse, a creative marketing agency that specializes in launching brands, and is the host of the Marketing Upheaval podcast. His knowledge of and experience in the science of behavior change helps his clients communicate their deeper purpose, win more fans, and strengthen their brands. Though some clients have put projects on pause, Rudy has still stayed busy with client work during the COVID-19 shutdowns. (We recorded this episode in the midst of the social distancing mandates.) Rudy is currently working on two brand launches for clients in the utilities industry and is tackling a few projects that have been on the back burner.

In the first part of our conversation, Rudy and I discussed his background in journalism and how he got into the advertising industry. We also spoke about:

  • How Rudy started Radio Outhouse in 2001
  • Why Rudy chose not to phase out of radio writing and what that has allowed him to do throughout his career
  • What exactly behavior change marketing is and how companies utilize it
  • The work that Rudy’s company does in addition to radio campaigns
  • The company’s name change from Radio Outhouse to Creative Outhouse
  • Rudy’s work producing mini podcasts for physicians to utilize with their patients
  • Why Rudy started his podcast and what it has morphed into
  • How Creative Outhouse helps clients take their consumers from learning about their product/service to becoming raving fans
  • How copy is written for the ear as opposed to just being written in general
  • How a junior copywriter at Podfest went from being incredibly shy to a highly skilled performer, podcaster, and writer
  • The importance of having only one thought in a line in radio as well as reading out loud when writing audio

You can find more information on Rudy on his company’s website https://creativeouthouse.com and can listen to his podcast at https://creativeouthouse.com/podcast.

You can also find Rudy and Creative Outhouse on the following social platforms:

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?