Jodi Krangle

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905 836 5444
Jodi@VoiceoversAndVocals.com

Now on YouTube!
Audio Branding and Sound Design with David Gielan | How Sound Drives Behavior
๐Ÿ‘‰ Check out The Audio Branding Podcast - https://voiceoversandvocals.com/podcast/

In this episode of the Audio Branding Podcast, Jodi Krangle speaks with David Gielan, founder and CEO of Dominant Creative, about audio branding, sound design, creative strategy, and why sound should never be treated as an afterthought.

David shares how his early connection to music shaped his creative career, how sound design influences emotional storytelling, and why audio clarity can make or break a campaign. The conversation also explores โ€œmumblegate,โ€ the growing frustration around hard-to-hear dialogue in streaming media, and what brands can learn from it.

In this episode, we talk about:

- David Gielanโ€™s journey from music to marketing
- Why sound design matters in advertising and branding
- How audio clarity affects audience connection
- The problem with โ€œmumblegateโ€ in streaming content
- Why sound should be considered early in the creative process
- How simple sound choices can create a stronger emotional impact

๐Ÿ•’ Chapters 
0:00 Intro
01:11 Introductions
01:42 Cultivating a Subconscious Sonic Palette Early in Life
05:30 Choosing the Soundtrack of your life
11:48 Transitioning from Musician to Finance and Advertising
18:12 Why Audio ROI Must Lead the Creative Process
21:33 Analyzing Behavioral Audio Design in the Yonex Campaign
24:46 Decoding "Mumblegate" and Ensuring Dialogue Clarity

๐Ÿ”— CONNECT WITH THE GUEST
Website: https://dominantcreative.com/ & https://gielan.com/
LinkedIn: https://www.linkedin.com/in/davidgielan/
Instagram: https://www.instagram.com/davidgielan
Facebook: https://www.facebook.com/dgielan


โœจ Sound is Powerful โ€“ Great Sound is Everything โœจ

I LOVE putting this tool to work for you.  I want to make sure that the compelling image you present to the world isnโ€™t only visual โ€“ itโ€™s also audible.  Carry through with that professional logo or company colors and have a professional, signature sound.  Now more than ever, you want to rise above the noise!
The voice you use for your commercial campaign, explainer video, or  corporate narration can either make you sound world class, or have your potential customers or clients tuning you out.  And thereโ€™s nothing worse these days than being ignored.  A well-thought-out sound will make it impossible for that to happen!

โœ… Do you need a voice talent for your next project? 
Visit my voice-over website to find out more about how my voice can help you with your audio brand.
๐Ÿ‘‰ https://voiceoversandvocals.com/

โœ… Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy
๐Ÿ‘‰ https://voiceoversandvocals.com/audio...

โ˜• ๐—ช๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐˜€๐—ต๐—ผ๐˜„ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—”๐˜‚๐—ฑ๐—ถ๐—ผ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜? Now you can, if you Buy Me A Coffee ๐ŸŽ™๏ธ ๐ŸŽง  Thank You for Your Support!
๐Ÿ‘‰ https://cstu.io/45659e

Other Helpful Things . . .

โœ… You can also subscribe to the Audio Branding Podcast here on YouTube to watch the show's latest episodes.   Just make sure to hit that subscribe button :-)

โœ…  Want to leave an honest review of my podcast?  Iโ€™d love to know your thoughts!
 ๐Ÿ‘‰ https://lovethepodcast.com/audiobranding

โœ… Join The Power of Sound Facebook Community!
๐Ÿ‘‰   / thepowerofsoundgroup  

โœ… Subscribe to my Newsletter
๐Ÿ‘‰ https://bit.ly/SUBSCRIBEAudioBranding...

๐Ÿ‘‰ Editing/Production by Humberto Franco : https://humbertofranco.com/

#AudioBranding #SoundDesign #DavidGielan #SonicBranding #MarketingStrategy #Podcast #podmatch
Audio Branding and Sound Design with David Gielan | How Sound Drives Behavior

Audio Branding and Sound Design with David Gielan | How Sound Drives Behavior
๐Ÿ‘‰ Check out The Audio Branding Podcast - https://voiceoversandvocals.com/podcast/

In this episode of the Audio Branding Podcast, Jodi Krangle speaks with David Gielan, founder and CEO of Dominant Creative, about audio branding, sound design, creative strategy, and why sound should never be treated as an afterthought.

David shares how his early connection to music shaped his creative career, how sound design influences emotional storytelling, and why audio clarity can make or break a campaign. The conversation also explores โ€œmumblegate,โ€ the growing frustration around hard-to-hear dialogue in streaming media, and what brands can learn from it.

In this episode, we talk about:

- David Gielanโ€™s journey from music to marketing
- Why sound design matters in advertising and branding
- How audio clarity affects audience connection
- The problem with โ€œmumblegateโ€ in streaming content
- Why sound should be considered early in the creative process
- How simple sound choices can create a stronger emotional impact

๐Ÿ•’ Chapters
0:00 Intro
01:11 Introductions
01:42 Cultivating a Subconscious Sonic Palette Early in Life
05:30 Choosing the Soundtrack of your life
11:48 Transitioning from Musician to Finance and Advertising
18:12 Why Audio ROI Must Lead the Creative Process
21:33 Analyzing Behavioral Audio Design in the Yonex Campaign
24:46 Decoding "Mumblegate" and Ensuring Dialogue Clarity

๐Ÿ”— CONNECT WITH THE GUEST
Website: https://dominantcreative.com/ & https://gielan.com/
LinkedIn: https://www.linkedin.com/in/davidgielan/
Instagram: https://www.instagram.com/davidgielan
Facebook: https://www.facebook.com/dgielan


โœจ Sound is Powerful โ€“ Great Sound is Everything โœจ

I LOVE putting this tool to work for you. I want to make sure that the compelling image you present to the world isnโ€™t only visual โ€“ itโ€™s also audible. Carry through with that professional logo or company colors and have a professional, signature sound. Now more than ever, you want to rise above the noise!
The voice you use for your commercial campaign, explainer video, or corporate narration can either make you sound world class, or have your potential customers or clients tuning you out. And thereโ€™s nothing worse these days than being ignored. A well-thought-out sound will make it impossible for that to happen!

โœ… Do you need a voice talent for your next project?
Visit my voice-over website to find out more about how my voice can help you with your audio brand.
๐Ÿ‘‰ https://voiceoversandvocals.com/

โœ… Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy
๐Ÿ‘‰ https://voiceoversandvocals.com/audio...

โ˜• ๐—ช๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐˜€๐—ต๐—ผ๐˜„ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—”๐˜‚๐—ฑ๐—ถ๐—ผ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜? Now you can, if you Buy Me A Coffee ๐ŸŽ™๏ธ ๐ŸŽง Thank You for Your Support!
๐Ÿ‘‰ https://cstu.io/45659e

Other Helpful Things . . .

โœ… You can also subscribe to the Audio Branding Podcast here on YouTube to watch the show's latest episodes. Just make sure to hit that subscribe button ๐Ÿ™‚

โœ… Want to leave an honest review of my podcast? Iโ€™d love to know your thoughts!
๐Ÿ‘‰ https://lovethepodcast.com/audiobranding

โœ… Join The Power of Sound Facebook Community!
๐Ÿ‘‰ / thepowerofsoundgroup

โœ… Subscribe to my Newsletter
๐Ÿ‘‰ https://bit.ly/SUBSCRIBEAudioBranding...

๐Ÿ‘‰ Editing/Production by Humberto Franco : https://humbertofranco.com/

#AudioBranding #SoundDesign #DavidGielan #SonicBranding #MarketingStrategy #Podcast #podmatch

1 3

YouTube Video VVVaajVnVmNESWNPUFI1cmNocnFYeFB3Lk5teW16bnFENkhr

Audio Branding and Sound Design with David Gielan | How Sound Drives Behavior

Audio Branding Podcast - Jodi Krangle, Voice Actor April 29, 2026 10:00 am

Why Bad Audio Is Ruining Movies (#shorts)

Youโ€™ve probably noticed it - dialogue in movies and shows is getting harder to understand.

In this clip, David Gielan breaks down โ€œmumblegateโ€ and explains why poor audio clarity isnโ€™t just annoying - it can completely weaken storytelling and audience connection.

If brands and creators ignore sound, they risk losing impact before the message even lands.

๐Ÿ‘‰ Full Episode Here on Wednesday:  https://voiceoversandvocals.com/blog/audio-branding/audio-branding-and-sound-design-a-conversation-with-david-gielan/

๐Ÿ”— CONNECT WITH THE GUEST
Website: https://dominantcreative.com/ & https://gielan.com/
LinkedIn: https://www.linkedin.com/in/davidgielan/
Instagram: https://www.instagram.com/davidgielan
Facebook: https://www.facebook.com/dgielan


โœจ Sound is Powerful โ€“ Great Sound is Everything โœจ

I LOVE putting this tool to work for you.  I want to make sure that the compelling image you present to the world isnโ€™t only visual โ€“ itโ€™s also audible.  Carry through with that professional logo or company colors and have a professional, signature sound.  Now more than ever, you want to rise above the noise!
The voice you use for your commercial campaign, explainer video, or  corporate narration can either make you sound world class, or have your potential customers or clients tuning you out.  And thereโ€™s nothing worse these days than being ignored.  A well-thought-out sound will make it impossible for that to happen!

โœ… Do you need a voice talent for your next project? 
Visit my voice-over website to find out more about how my voice can help you with your audio brand.
๐Ÿ‘‰ https://voiceoversandvocals.com/

โœ… Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy
๐Ÿ‘‰ https://voiceoversandvocals.com/audio...

โ˜• ๐—ช๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐˜€๐—ต๐—ผ๐˜„ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—”๐˜‚๐—ฑ๐—ถ๐—ผ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜? Now you can, if you Buy Me A Coffee ๐ŸŽ™๏ธ ๐ŸŽง  Thank You for Your Support!
๐Ÿ‘‰ https://cstu.io/45659e

Other Helpful Things . . .

โœ… You can also subscribe to the Audio Branding Podcast here on YouTube to watch the show's latest episodes.   Just make sure to hit that subscribe button :-)

โœ…  Want to leave an honest review of my podcast?  Iโ€™d love to know your thoughts!
 ๐Ÿ‘‰ https://lovethepodcast.com/audiobranding

โœ… Join The Power of Sound Facebook Community!
๐Ÿ‘‰   / thepowerofsoundgroup  

โœ… Subscribe to my Newsletter
๐Ÿ‘‰ https://bit.ly/SUBSCRIBEAudioBranding...

๐Ÿ‘‰ Editing/Production by Humberto Franco : https://humbertofranco.com/

#Shorts #AudioBranding #SoundDesign #Mumblegate #MarketingStrategy #Storytelling #podmatch
Why Bad Audio Is Ruining Movies (#shorts)

Why Bad Audio Is Ruining Movies (#shorts)

Youโ€™ve probably noticed it - dialogue in movies and shows is getting harder to understand.

In this clip, David Gielan breaks down โ€œmumblegateโ€ and explains why poor audio clarity isnโ€™t just annoying - it can completely weaken storytelling and audience connection.

If brands and creators ignore sound, they risk losing impact before the message even lands.

๐Ÿ‘‰ Full Episode Here on Wednesday: https://voiceoversandvocals.com/blog/audio-branding/audio-branding-and-sound-design-a-conversation-with-david-gielan/

๐Ÿ”— CONNECT WITH THE GUEST
Website: https://dominantcreative.com/ & https://gielan.com/
LinkedIn: https://www.linkedin.com/in/davidgielan/
Instagram: https://www.instagram.com/davidgielan
Facebook: https://www.facebook.com/dgielan


โœจ Sound is Powerful โ€“ Great Sound is Everything โœจ

I LOVE putting this tool to work for you. I want to make sure that the compelling image you present to the world isnโ€™t only visual โ€“ itโ€™s also audible. Carry through with that professional logo or company colors and have a professional, signature sound. Now more than ever, you want to rise above the noise!
The voice you use for your commercial campaign, explainer video, or corporate narration can either make you sound world class, or have your potential customers or clients tuning you out. And thereโ€™s nothing worse these days than being ignored. A well-thought-out sound will make it impossible for that to happen!

โœ… Do you need a voice talent for your next project?
Visit my voice-over website to find out more about how my voice can help you with your audio brand.
๐Ÿ‘‰ https://voiceoversandvocals.com/

โœ… Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy
๐Ÿ‘‰ https://voiceoversandvocals.com/audio...

โ˜• ๐—ช๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐˜€๐—ต๐—ผ๐˜„ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—”๐˜‚๐—ฑ๐—ถ๐—ผ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜? Now you can, if you Buy Me A Coffee ๐ŸŽ™๏ธ ๐ŸŽง Thank You for Your Support!
๐Ÿ‘‰ https://cstu.io/45659e

Other Helpful Things . . .

โœ… You can also subscribe to the Audio Branding Podcast here on YouTube to watch the show's latest episodes. Just make sure to hit that subscribe button ๐Ÿ™‚

โœ… Want to leave an honest review of my podcast? Iโ€™d love to know your thoughts!
๐Ÿ‘‰ https://lovethepodcast.com/audiobranding

โœ… Join The Power of Sound Facebook Community!
๐Ÿ‘‰ / thepowerofsoundgroup

โœ… Subscribe to my Newsletter
๐Ÿ‘‰ https://bit.ly/SUBSCRIBEAudioBranding...

๐Ÿ‘‰ Editing/Production by Humberto Franco : https://humbertofranco.com/

#Shorts #AudioBranding #SoundDesign #Mumblegate #MarketingStrategy #Storytelling #podmatch

1 0

YouTube Video VVVaajVnVmNESWNPUFI1cmNocnFYeFB3LkxtNlNDdGxvSVJn

Why Bad Audio Is Ruining Movies (#shorts)

Audio Branding Podcast - Jodi Krangle, Voice Actor April 28, 2026 2:00 pm

Why Every Marketer Needs to Hear This About Sound #AudioROI #SoundStrategy (#shorts)

In this clip, David Gielan explains how behavioral audio design influences emotion, perception, and decision-making, and why brands that ignore sound are missing a major opportunity.

๐Ÿ‘‰ Watch the Full Episode this Wednesday:  https://voiceoversandvocals.com/blog/audio-branding/audio-branding-and-sound-design-a-conversation-with-david-gielan/
Sound doesnโ€™t just support a message - it can drive action.

What people hear can shape what they do next.

โœจ Sound is Powerful โ€“ Great Sound is Everything โœจ

I LOVE putting this tool to work for you.  I want to make sure that the compelling image you present to the world isnโ€™t only visual โ€“ itโ€™s also audible.  Carry through with that professional logo or company colors and have a professional, signature sound.  Now more than ever, you want to rise above the noise!
The voice you use for your commercial campaign, explainer video, or  corporate narration can either make you sound world class, or have your potential customers or clients tuning you out.  And thereโ€™s nothing worse these days than being ignored.  A well-thought-out sound will make it impossible for that to happen!

โœ… Do you need a voice talent for your next project? 
Visit my voice-over website to find out more about how my voice can help you with your audio brand.
๐Ÿ‘‰ https://voiceoversandvocals.com/

โœ… Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy
๐Ÿ‘‰ https://voiceoversandvocals.com/audio...

โ˜• ๐—ช๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐˜€๐—ต๐—ผ๐˜„ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—”๐˜‚๐—ฑ๐—ถ๐—ผ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜? Now you can, if you Buy Me A Coffee ๐ŸŽ™๏ธ ๐ŸŽง  Thank You for Your Support!
๐Ÿ‘‰ https://cstu.io/45659e

Other Helpful Things . . .

โœ… You can also subscribe to the Audio Branding Podcast here on YouTube to watch the show's latest episodes.   Just make sure to hit that subscribe button :-)

โœ…  Want to leave an honest review of my podcast?  Iโ€™d love to know your thoughts!
 ๐Ÿ‘‰ https://lovethepodcast.com/audiobranding

โœ… Join The Power of Sound Facebook Community!
๐Ÿ‘‰   / thepowerofsoundgroup  

โœ… Subscribe to my Newsletter
๐Ÿ‘‰ https://bit.ly/SUBSCRIBEAudioBranding...

๐Ÿ‘‰ Editing/Production by Humberto Franco : https://humbertofranco.com/

#Shorts #AudioBranding #SoundDesign #ConsumerBehavior #MarketingStrategy #Branding #podmatch
Why Every Marketer Needs to Hear This About Sound #AudioROI #SoundStrategy (#shorts)

In this episode of The Audio Branding Podcast, host Jodi Krangle is joined by David Gielan, Founder and Chief Creative Officer of Dominant Creative. We explore the bridge between the science of sound and the art of marketing by tracing David's journey from analyzing music as a child to leading audio decisions at the executive level. Discover the strategic impact of intentional sound design, featuring a breakdown of Dominant Creative's work on the Yonex racket campaign, and an industry look into why "Mumblegate" is changing how we perceive dialogue in film.

โœจIn this episode, we explore:
How to build a Strategic Sonic Ecosystem that resonates at the subconscious level.
A deep dive into Behavioral Audio Design through the lens of the iconic Yonex campaign.
Why "Mumblegate" is a warning sign for brands that ignore audio clarity and dialogue.

๐Ÿ”— CONNECT WITH THE GUEST
Website: https://dominantcreative.com/ & https://gielan.com/
LinkedIn: https://www.linkedin.com/in/davidgielan/
Instagram: https://www.instagram.com/davidgielan
Facebook: https://www.facebook.com/dgielan

๐ŸŽ™๏ธ SUPPORT THE PODCAST If you found this exploration of the Sonic Ecosystem valuable, please help us grow:
Subscribe to the channel for more insights into the power of audio branding.
Rate & Review the show on Apple Podcasts or Spotify.
Want to support The Audio Branding Podcast? Buy Me A Coffee ๐ŸŽ™๏ธ๐ŸŽง Thank you! ๐Ÿ‘‰ https://cstu.io/45659e
Want to be a guest? https://podmatch.com/hostdetailpreview/jodikrangle
Share this video with a brand manager or creative who needs to hear this!
Need a voice talent for your next project?
Visit my voice-over website: VoiceoversAndVocals.com

๐ŸŒ RESOURCES & FURTHER LEARNING
For more information about the podcast and to join the Audio Branding Newsletter, visit VoiceoversAndVocals.com/Podcast
Follow Jodi Krangle on LinkedIn: www.linkedin.com/in/JodiKrangle
Editing/Production by Humberto Franco
https://www.HumbertoFranco.com
ABOUT THE AUDIO BRANDING PODCAST The Audio Branding Podcast explores the strategic impact of sound in marketing, psychology, and production. We help C-Suite executives and creatives understand how to use Inclusive Sonic Design to build deeper connections with their audience.

#AudioBranding #DavidGielan #SonicEcosystem #DominantCreative #AudioROI #SensoryMarketing #SoundDesign #MusicInMarketing #BrandingStrategies #EmotionalEngagement #Mumblegate #Storytelling #PsychologyOfSound #FilmAudioClarity #NeuroscienceOfListening

0 0

YouTube Video VVVaajVnVmNESWNPUFI1cmNocnFYeFB3LktrZHNpaVhOTFgw

Why Every Marketer Needs to Hear This About Sound #AudioROI #SoundStrategy (#shorts)

Audio Branding Podcast - Jodi Krangle, Voice Actor April 26, 2026 8:00 pm

Subscribe
Jodi Krangle Voice Actor podcast image
How to Sound Your Best as a Podcast Guest

Keeping a consistent sound in how you present your company really is the “hidden gem” of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. I’ll be exploring that in this podcast, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music and science.

(Special thanks to Humberto Franco for his excellent audio and video editing. I couldn’t do this without you, Humberto!)

If you’d like to connect, you can find me on LinkedIn or on Podmatch (which is where I prefer to receive info on possible guests).

You can also leave a voice or text message for me with a review, or any other comments you might have about the show – and I might well include your audio comment in the show itself! Feel free to promote your own stuff (your book, your service, your podcast) in that comment. I’m happy to help spread the word as a thank you for you taking the time.

Want to know more about this podcast?
This trailer will help explain some things:

Is Sound Your World?

Liking the podcast?

Join the Audio Branding Newsletter and explore the world of sound more deeply. From fun audio trivia and curated book picks to weekly insights into the power of sound through knowledgeable guests, youโ€™ll get thoughtful content that inspires creativity and expands how you listen.

Thank you!

You have successfully joined our subscriber list.

Are You Ready To Sound Your Best As A Podcast Guest?
Want To Know How To Put Your Best Voice Forward?

How to Sound Your Best as a Podcast Guest

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