Audio Production

AI in Sound Design: Human Creativity vs Technology | Rune Eskildsen – Part 2

“I grew up near the west coast here in Denmark, so yeah, the sea has always been there. And Aarhus is also a harbor city, so definitely there’s something relaxing about going down to the water and hearing the whistling. We implemented that in Necesse, actually. We have a water fountain that’s spatial, so that […]

Rune Eskildsen discussing immersive sound design, adaptive music, and audio storytelling in video games on the Audio Branding Podcast

Sound Design in Video Games: From Sci-Fi to Immersion | Rune Eskildsen – Part 1

“When I started on the project of Necesse, we had maybe thirty sound effects. I’ve made around 400, 350 sound effects, so it’s become much more immersive. You can hear animals when you wander around in the different environments. And just the feedback you get by playing the game, it’s quite nice compared to before, […]

Making Your Mark in the Music Industry: A Conversation with Jesse Flores – Part 2

“I think, you know, what I mentioned before would really apply, and that’s sit down and really come up with a plan over the next twelve months. What do I want to do? Do I want to release a single every month or maybe it’s a couple of singles leading up to an EP and […]

The Psychology of Sound in Marketing: A Conversation with Jesse Flores – Part 1

“What can we do to make that number a thousand? That’s the kind of stuff we really focus on. We have tools and analytics within our dashboard to kind of help guide you with that and provide insight onto what strategies are needed to get to that place. But also, I think what makes a […]

Standing Out in the Age of AI Music: A Conversation with Jastin Artis – Part 2

“In this age of AI and, you knew I was going to go here at some point, so how can an artist differentiate themselves now that AI can basically create music with the push of a button? Like, it’s hard. It was hard before, and now we have this to worry about. I think you […]

How Audio Branding Hooks Your Audience with Joshua Suhy

Creating a Unique Audio Identity: A Conversation with Joshua Suhy – Part 2

“That’s a big thing that I always like to try to put together in the shows — creating the sense of space, where we are taking that audience somewhere. And sonically, what does that sound like? I like having a lot of detail on, okay, this space, i.e. this portion of the episode. It’s like, […]