Jodi Krangle

905 836 5444

Jodi@VoiceoversAndVocals.com

Branding

Interview with Multimedia Storyteller, Brandee Sanders – Part 1

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Brandee Sanders is an award-winning digital leader, tech strategist, multimedia storyteller, and data translator. She develops and accelerates her clients’ vision by working at the intersection of data, commerce, content, and creative. She’s worked with a dynamic variety of companies, including Silicon Valley startups, Emmy Award Winning studios, and more. She’s been featured in The New York Times, Condé Nast, New York Fashion Week, Etsy, TV Network, and Inc. Magazine. Currently, she’s Director of Marketing Operations at Appetize Technologies, Inc. and is pursuing a Master’s Degree in Data Science and Analytics.

In the first part of our riveting conversation (seriously, buckle up, folks!), we discuss what exactly Brandee means when she calls herself a multimedia storyteller and how she got into her line of work, as well as:

  • Her background in the arts, including film, musical theater, and ballet and why she decided to move behind the camera
  • Creating her own eCommerce business
  • How she became successful, as she put it, “in spite of my ignorance”
  • The three careers most people have
  • How she began working in both storytelling as well as statistical quantitative data analysis in technology, operations, and marketing 
  • Being featured in a LinkedIn case study
  • What factors must be considered when piloting new ideas
  • How you can’t have innovation without failure
  • The importance of companies/brands putting themselves in the consumers’ position to consider how they may be perceiving things
  • How brand building and sales activation come together in advertising
  • How purchase intent can grow as much as 146% between pre- and post-exposure of sonic logos and music
  • How early adoption of an idea pays off in the long run
  • How critical sonic branding is as part of a marketing strategy
  • How data can protect the valuable work people do

To learn more about Brandee, you can find her on social media: 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Interview with Brand & Marketing Motivator, Corey Dissin – Part 2

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In the second part of my interview with Corey Dissin, we discussed the three elements to every spot and how to build a successful audio brand for audio talent.

Corey and I also talked about:

  • How a voice talent is not a voice talent (yes, that caught me off guard, too!)
  • The difference between the types of voices that would be used in, for example, a horror movie trailer versus those that would be used in a Disney movie trailer
  • The demand for audio content and how podcasting has risen in popularity
  • What Rudy Gaskins meant when he said, “Branding is both a noun and a verb.”
  • How, for most voice talent, there’s more to the brand than just their voice
  • The only difference between social media, broadcast television, a movie theater, the radio, and a streaming service
  • How reading copy is a skill for voice talent—not their profession
  • Why some people need to fire themselves
  • Some of the topics Corey covers in his Go Get It podcast and One More Round podcast
  • How social media is like being Pete Rose and George Foreman
  • The importance of making 99 enemies in sales
  • The long shelf life of podcasts and other aspects that make podcasting so powerful 
  • What Corey has been up to lately and the feedback he’s gotten so far

You can find more on Corey Dissin at http://www.coreydissin.com . You can also find his Go Get It podcast at https://coreydissin.com/podcast and his One More Round podcast at https://coreydissin.com/one-more-round .

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!