In the second part of my interview with Corey Dissin, we discussed the three elements to every spot and how to build a successful audio brand for audio talent.
Corey and I also talked about:
- How a voice talent is not a voice talent (yes, that caught me off guard, too!)
- The difference between the types of voices that would be used in, for example, a horror movie trailer versus those that would be used in a Disney movie trailer
- The demand for audio content and how podcasting has risen in popularity
- What Rudy Gaskins meant when he said, “Branding is both a noun and a verb.”
- How, for most voice talent, there’s more to the brand than just their voice
- The only difference between social media, broadcast television, a movie theater, the radio, and a streaming service
- How reading copy is a skill for voice talent—not their profession
- Why some people need to fire themselves
- Some of the topics Corey covers in his Go Get It podcast and One More Round podcast
- How social media is like being Pete Rose and George Foreman
- The importance of making 99 enemies in sales
- The long shelf life of podcasts and other aspects that make podcasting so powerful
- What Corey has been up to lately and the feedback he’s gotten so far
You can find more on Corey Dissin at http://www.coreydissin.com . You can also find his Go Get It podcast at https://coreydissin.com/podcast and his One More Round podcast at https://coreydissin.com/one-more-round .
This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).
Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!
And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?