In the second part of my interview with Corey Dissin, we discussed the three elements to every spot and how to build a successful audio brand for audio talent.
Corey and I also talked about:
- How a voice talent is not a voice talent (yes, that caught me off guard, too!)
- The difference between the types of voices that would be used in, for example, a horror movie trailer versus those that would be used in a Disney movie trailer
- The demand for audio content and how podcasting has risen in popularity
- What Rudy Gaskins meant when he said, “Branding is both a noun and a verb.”
- How, for most voice talent, there’s more to the brand than just their voice
- The only difference between social media, broadcast television, a movie theater, the radio, and a streaming service
- How reading copy is a skill for voice talent—not their profession
- Why some people need to fire themselves
- Some of the topics Corey covers in his Go Get It podcast and One More Round podcast
- How social media is like being Pete Rose and George Foreman
- The importance of making 99 enemies in sales
- The long shelf life of podcasts and other aspects that make podcasting so powerful
- What Corey has been up to lately and the feedback he’s gotten so far
You can find more on Corey Dissin at http://www.coreydissin.com . You can also find his Go Get It podcast at https://coreydissin.com/podcast and his One More Round podcast at https://coreydissin.com/one-more-round .
This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).
Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!