The most familiar form of audio branding is music, and there's a very good reason for that. Music is perhaps the oldest form of communication we have: we've been creating and playing instruments for much longer than we've had a written language, and we've been singing since before we knew any words to sing. Sound and music are a vital part of our existence, and music moves us in ways that no other medium can match. These episodes explore the power of music to bring us together, stir our deepest emotions, and connect with our audience in a profoundly meaningful way.
We speak with a multitude of guests, ranging from musicians and composers to software developers and marketing experts, about the invaluable role music plays in creating and promoting a brand, and the latest developments in sonic branding. From licensed music trends to the return of the old-fashioned commercial jingle, from crafting the perfect cinematic soundtrack to the use of machine learning to create uncanny new forms of music, we examine every aspect of musical branding and discuss how it can help us promote a brand and forge a deeper, more lasting relationship with our audience.
These podcasts also feature a number of singers, songwriters, and other vocal talents who offer their insights into the more practical side of singing and creating music. Composer Richard Strauss once called the human voice the most beautiful instrument, but the most difficult to play; each interview focuses on such wide-ranging topics as musical trends and genres, the value of both harmony and dissonance in a song, and the surprising benefits singing can have for the brain and body.
For a long time, audio branding and musical branding meant almost the same thing, and while the definition of audio branding has expanded over the years, music still plays an invaluable role when it comes to marketing with sound. These episodes offer a deeper look at that role, and at how music can help you bring your brand's message to life so you can share it with the rest of the world.
Technology and the Evolution of Music: A Conversation with Jeff Bohnhoff – Part 1 “I know, like, Apple Music is offering that, so you don’t have to have anything but a pair of headphones in order to listen to most music. And it’s even possible on some computers. I know, like, Apple MacBook Pros, if […]
The Magic of Podcasting: A Conversation with Bruce Chamoff – Part 2 “I see in your videos and I hear your, a lot of your episodes and I could tell right away, Jodi, you do have fun. You laugh, you’re laughing right now, you’re smiling. I mean, you’re obviously having fun. And I obviously don’t […]
Converting Passion into Profit: A Conversation with Bruce Chamoff – Part 1 “You wanna know the hobbies, they’re part of the psychographics. That’s the lifestyle. And I say this all the time: you’re not going to make any money if you’re a football podcast and you’re marketing yourself to baseball fans. And I say […]
The New Era of Sonic Branding: A Conversation with Jack Bradley – Part 2 “My now retired business partner, who was the head composer for this company for years and years and years, he put that perfectly, and he said, I remember he talked to a young composer. He said, ‘Look, at the end of […]
The Evolution of Audio Branding: A Conversation with Jack Bradley – Part 1 “I would just play these crazy ‘80s drum beats and then I’d play on top of it and it was like the coolest thing ever. So it always became this really important thing to me too, and I couldn’t describe it in […]
How to Niche Down in the Music Industry: A Conversation with Casey Cavaliere – Part 2 “You know, ‘do you have any advice for me?’ And I say, ‘Yeah go write one hundred bad songs. Go finish them. Because that’s going to do way more for your career, even though you think they’re like really […]