The most familiar form of audio branding is music, and there's a very good reason for that. Music is perhaps the oldest form of communication we have: we've been creating and playing instruments for much longer than we've had a written language, and we've been singing since before we knew any words to sing. Sound and music are a vital part of our existence, and music moves us in ways that no other medium can match. These episodes explore the power of music to bring us together, stir our deepest emotions, and connect with our audience in a profoundly meaningful way.
We speak with a multitude of guests, ranging from musicians and composers to software developers and marketing experts, about the invaluable role music plays in creating and promoting a brand, and the latest developments in sonic branding. From licensed music trends to the return of the old-fashioned commercial jingle, from crafting the perfect cinematic soundtrack to the use of machine learning to create uncanny new forms of music, we examine every aspect of musical branding and discuss how it can help us promote a brand and forge a deeper, more lasting relationship with our audience.
These podcasts also feature a number of singers, songwriters, and other vocal talents who offer their insights into the more practical side of singing and creating music. Composer Richard Strauss once called the human voice the most beautiful instrument, but the most difficult to play; each interview focuses on such wide-ranging topics as musical trends and genres, the value of both harmony and dissonance in a song, and the surprising benefits singing can have for the brain and body.
For a long time, audio branding and musical branding meant almost the same thing, and while the definition of audio branding has expanded over the years, music still plays an invaluable role when it comes to marketing with sound. These episodes offer a deeper look at that role, and at how music can help you bring your brand's message to life so you can share it with the rest of the world.
Exploring Sound’s Emotional Connection to Marketing “It’s interesting that you say that because, you know, you’re back to what we were talking about a second ago with why people don’t have their own song brand or why they don’t do that, because all of my clients are early adopters. It takes courage, right? Even […]
Empowerment Through Music and Branding: A Conversation with Lowry Olafson – Part 1 “Yeah, so I started writing songs for speakers to walk on stage to their own song, and then when they had their sizzle reel, people would hear their song again. And then if they went to a training, you know, they […]
How Sound Affects Modern Media: A Conversation with Sherene Strausberg – Part 2 “It’s just the way music is consumed. My kids went to summer camp, and they wanted to, like, bring music with them. But they’re not allowed to have electronic devices, like, they can’t bring a phone. And my son was, like, […]
The Journey from Film Scoring to AI and Music: A Conversation with Sherene Strausberg – Part 1 “I can go back to when I was sixteen, and I was at a movie theater and I was watching a really great scene in a movie where the violinist was, like, moving his bows, you know, […]
The Hidden Power of Music Therapy with Noel Anderson – Part 2 “So put on some good music, especially music with a very steady beat. Every time you have focus, yeah, every time that beat goes, it drips a little bit of dopamine. So that’s another reason why we also can support people with, […]
Finding Healing Through Melody: A Conversation with Noel Anderson – Part 1 “I had a client in the practice that they, well, what they said is, ‘I am disabled because of mental health and PTSD symptoms, and music therapy’s helping me work through many issues very directly in a way that years of talk […]