Audio technology has come a long way in a surprisingly short time, evolving from radio and television commercials into a whole new industry of interactive, highly sophisticated digital applications and synthetic soundscapes. In these episodes, we examine just how the market's continuing to change through guest interviews and discussions about the new technology that's leading the audio revolution, from cutting-edge voice conversion software and the online integration of sonic branding to scientific breakthroughs and the seismic cultural shifts that they can bring to the audio industry.
Voice and sound interfaces are becoming an essential part of our daily lives. Whether they're smart speakers powered by voice assistants like Alexa and Siri, or smart cars, smart doorbells, and even smart refrigerators, our devices are listening to us, and we're interacting with them without ever having to look at a screen. The internet of things is being increasingly driven by sound, and these episodes feature interviews with technologists, developers, and industry leaders who help us take a closer look at the work going on behind the scenes to create a smooth and natural experience for the user.
The business world’s also adapting to the explosive growth of audio technology: when it comes to sonic branding and marketing, it really is a new world out there. We explore the shifting paradigms and new developments that sound technology has opened up, talking to business analysts and digital leaders who help us consider how early and strategic early adoption, and choosing the right technology platform for your brand, can help protect your data and create new opportunities.
Sound research isn’t just about inventing and improving the devices that create sound. It can also focus on the acoustics all around us, the natural and artificial soundscapes that we’re immersed in from one minute to the next. We also talk to researchers who are working to change the very backdrop of sound, from buildings constructed from the ground up with a specific resonance to hospitals that use new technology and design concepts to lower stress and help patients recover more quickly.
Keeping up with the science and technology behind audio branding can be a challenge, especially as new developments and discoveries seem to come each day. It’s a particularly exciting time for the sound industry, and these episodes offer a variety of stories and interviews to help you keep up with the latest research, and what it means for both the present and future of audio branding.
AI and Podcasting Part 2 – Talking to Computers “Branded podcasting was one of the first things that I thought this would be perfect for, and I still personally believe that branded podcasts are one of the biggest untapped opportunities in podcasting because there are just so many companies out there that don’t yet have […]
AI and Podcasting – Talking to Computers “I’m sure one day you won’t be able to tell the difference, and maybe it’s not a bad thing, because everybody wants to be at their best. You know, we wear nice clothes and put on makeup and everything else, and, you know, maybe one day you’ll do […]
What is Chromesthesia? What does it mean when you “hear” colors? What color is a piano note? How loud is purple? What’s the brightness of a melody? If these questions are leaving you a little confused, that just means you don’t have synesthesia, a rare sensory condition that’s estimated to affect just one out of […]
“Think about the young college student, first year in college. Most people have to stay in the dormitory, and whenever they do, right next to their bed is their nightstand, which actually, probably, is a mini fridge. And so, as they’re leaning up against their pillow with a nightlight on from their nightstand, there is […]
“And so many people don’t pay attention to the sound that they are exposing themselves to. And, like, whenever you go to, I want to say, a large restaurant, high action, high volume, and you have to yell at the person next to you, and you have to yell your order to the server. And […]
This is the third episode of a three-part series about sonic tactics, and it’s been quite a journey. So far, I’ve talked about how animals use sound in the wild, from spiders doing wasp impressions to sperm whales whose calls can be deadly at close range, and how people in the past have learned to […]