Audio technology has come a long way in a surprisingly short time, evolving from radio and television commercials into a whole new industry of interactive, highly sophisticated digital applications and synthetic soundscapes. In these episodes, we examine just how the market's continuing to change through guest interviews and discussions about the new technology that's leading the audio revolution, from cutting-edge voice conversion software and the online integration of sonic branding to scientific breakthroughs and the seismic cultural shifts that they can bring to the audio industry.
Voice and sound interfaces are becoming an essential part of our daily lives. Whether they're smart speakers powered by voice assistants like Alexa and Siri, or smart cars, smart doorbells, and even smart refrigerators, our devices are listening to us, and we're interacting with them without ever having to look at a screen. The internet of things is being increasingly driven by sound, and these episodes feature interviews with technologists, developers, and industry leaders who help us take a closer look at the work going on behind the scenes to create a smooth and natural experience for the user.
The business world’s also adapting to the explosive growth of audio technology: when it comes to sonic branding and marketing, it really is a new world out there. We explore the shifting paradigms and new developments that sound technology has opened up, talking to business analysts and digital leaders who help us consider how early and strategic early adoption, and choosing the right technology platform for your brand, can help protect your data and create new opportunities.
Sound research isn’t just about inventing and improving the devices that create sound. It can also focus on the acoustics all around us, the natural and artificial soundscapes that we’re immersed in from one minute to the next. We also talk to researchers who are working to change the very backdrop of sound, from buildings constructed from the ground up with a specific resonance to hospitals that use new technology and design concepts to lower stress and help patients recover more quickly.
Keeping up with the science and technology behind audio branding can be a challenge, especially as new developments and discoveries seem to come each day. It’s a particularly exciting time for the sound industry, and these episodes offer a variety of stories and interviews to help you keep up with the latest research, and what it means for both the present and future of audio branding.
Here’s the second part of my wild ride of an interview with Multimedia Storyteller, Brandee Sanders. We talked about her journey as a woman in tech and what other women in tech must consider when advancing in the field. We also discussed: How Brandee recognizes the challenges of being a woman in tech but doesn’t […]
Here’s the second part of my fascinating interview with Steve Keller. In it, we dove into how brands can harness the power of archetypes as well as what Steve calls the three pillars of return on sonic investment. We also discussed: Music’s impact on our perception of meaning How music soundscapes and noise affect the […]
For Steve Keller, audio branding seamlessly blends together the three overarching passions in his life: music, psychology, and marketing. Steve had a passion for music from a young age but never considered it as a career. He became fascinated with and obtained his college degree in psychology. During what some may consider a “gap year” […]
In the second part of my interview with Morry Zelcovitch, we got a bit more philosophical. His work and research has led him to some very insightful observations about how he now deals with things in a healthier (brain chemistry-wise) manner – and how he might be able to help others do the same. So […]
Morry Zelcovitch has had a lot of challenges in his life including depression and addiction. In his search for something to help him with his difficulties, he came across something called “binauaral beats” and that led him into the brainwave entrainment field (a term he coined himself). Essentially, he’s programming his brain to operate in […]
Our audio landscape is definitely changing. It’s becoming more and more important for brands to have a recognizable sound, especially with the rise of Alexa, Google Home, and similar products. Even our appliances are becoming “smart”. If they recognize voice commands, how long will it be before they start selling us products directly – without […]