Technology
Silence, Sound & Emotion – The Hidden Power of Audio: A Conversation with Karsten Kjems – Part 2
Silence, Sound & Emotion – The Hidden Power of Audio: A Conversation with Karsten Kjems – Part 2 “The brief was ‘we want to sell some more train tickets to Germany, where you can go to Berlin for a techno party, you can go to Hamburg for the opera, have a famous opera in Hamburg, […]
How Sound Design Influences Marketing & Branding: A Conversation with Karsten Kjems – Part 1
How Sound Design Influences Marketing & Branding: A Conversation with Karsten Kjems – Part 1 “If you can see that your product is selling better with better sounds, and it gets better reviews Actually, I saw a car review that scored the car better just because the sounds were better. He didn’t talk about how […]
How Online Technology is Changing Music Collaboration: A Conversation with Rebekah Wilson – Part 2
How Online Technology is Changing Music Collaboration “I have a regular chat with a friend of mine in New Zealand. He’s a tetraplegic and a musician, so he invents his own music instruments that he can play with his limited motion, and he can send me his instrument over MIDI to where I am across […]
How Music and Technology Connect Us: A Conversation with Rebekah Wilson – Part 1
How Music and Technology Connect Us: A Conversation with Rebekah Wilson – Part 1 “So I’m in Chicago, I’ve quit my job, I’ve almost run out of money. You know, you’re young, you don’t care. And I met Robert, who’s now my co-founder. He had mixed a CD of mine a couple of years […]
The Hidden Influence of Sound in Marketing: A Conversation with Joe Sauer – Part 2
The Hidden Influence of Sound in Marketing “Don’t just produce a single ad, produce three or four ads that are all related to each other in a campaign, because you get that familiarity, you get that consistency, you get that storytelling narrative that spans a single spot and starts to reach across the entire campaign, […]
Sonic Branding, AI, and the Power of Sound: A Conversation with Joe Sauer – Part 1
Sonic Branding, AI, and the Power of Sound: A Conversation with Joe Sauer – Part 1 “Does that sound like a robot or does that sound like AI? Does that sound synthetic? Does that sound human? When we think about it, we can’t tell. But when we rely more on those primal, very basic […]