Technology
The Hidden Influence of Sound in Marketing: A Conversation with Joe Sauer – Part 2
The Hidden Influence of Sound in Marketing “Don’t just produce a single ad, produce three or four ads that are all related to each other in a campaign, because you get that familiarity, you get that consistency, you get that storytelling narrative that spans a single spot and starts to reach across the entire campaign, […]
Sonic Branding, AI, and the Power of Sound: A Conversation with Joe Sauer – Part 1
Sonic Branding, AI, and the Power of Sound: A Conversation with Joe Sauer – Part 1 “Does that sound like a robot or does that sound like AI? Does that sound synthetic? Does that sound human? When we think about it, we can’t tell. But when we rely more on those primal, very basic […]
The Future of Sound Design in Electric Vehicles: A Conversation with Johannes Luckemeier – Part 2
The Future of Sound Design in Electric Vehicles: A Conversation with Johannes Luckemeier – Part 2 “What I did is also in the beginning with my prototypes, I did those science-fiction sounds. I watched all the science-fiction shows and I was like, yeah, let’s get those spaceships in there, I need to do spaceships. […]
How Sound Can Shape Your Driving Experience: A Conversation with Johannes Luckemeier – Part 1
How Sound Can Shape Your Driving Experience: A Conversation with Johannes Luckemeier – Part 1 “There are a few perspectives from which you can see this. One would be you pay a premium price for a premium car or premium product in general. So basically, if you just look at the numbers, you pay for […]
In the Clubhouse: AI in Podcasting – Part 2
AI in Podcasting – Part 2 – The Future of AI “I agree that humans will always want to work with humans and that we’re gonna always favor it in a lot of ways, especially because of the spontaneity, the creativity, the vibe. Kids love to use the word vibe, but we want the vibe […]
In the Clubhouse: AI in Podcasting – Part 1
In the Clubhouse: AI in Podcasting – Part 1 “With AI coming along, I sort of look at more things being added into the workflow over the last year or so. A lot of it is, like, transcription, but also, ‘how are we gonna title the podcast?’ Show notes being written, I’m a little bit […]