Technology
The Role of Simplicity in Sonic Branding: A Conversation with Connor Moore – Part 2
“I give them a lot of credit because they use that so frequently, and that’s why they have so much success. I mean, it is an iconic melody in and of itself, but it’s that repetition and that usage, you know, whereas I feel like a lot of sound logo projects that come in, we’ll […]
How Sound Design Revolutionizes Branding: A Conversation with Connor Moore – Part 1
Why Audio Branding and Sound Design Matter More Than Ever “Too much sound complicates things, it confuses things, and it causes annoyance and fatigue, too much brain power needed. Too much cognitive load, and it’s a known fact. So oftentimes companies will come to me and say, ‘Hey, we have, you know, sixty sounds we […]
Mastering the Language of Sound: A Conversation with Daniel Hug – Part 2
“Step sounds in a game is a sample being repeated, and then people start to make little variations in pitch of this sample. And then they became increasingly sophisticated with middleware, and so a whole set of software emerged, a type of software, game audio middleware, that serves only the purpose of making sound, usually […]
The Art of Captivating Sound Design: A Conversation with Daniel Hug – Part 1
“And I read this book, it was about acoustic communication. It was about how sound in everyday life mediates our relationship to the environment, and how we use it to communicate with each other, and so on, and that opens really a totally new field for me. So this was kind of the ignition, probably, […]
AI and the Future of Music: A Conversation with Drew Thurlow
AI and the Future of Music: Innovation, Creativity, and Consistency with Drew Thurlow “I have a friend who’s a library film composer and produces podcasts, and I was talking to him, I was giving him the kind of same thesis I talked about today. And he’s like, ‘yeah, I get it. But like, I’m […]
From Walkman to AI: A Conversation with Drew Thurlow
From Walkman to AI: How Technology is Transforming Music – A Conversation with Drew Thurlow “And we got a new Beatles song. I can’t believe we’re talking about the Beatles…. But John Lennon recorded a really corrupted vocal before he tragically died, and it was just kind of there because of some stem separation tech […]