Jodi Krangle

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Jodi@VoiceoversAndVocals.com

Technology

Interview with Brainwave Entrainment Expert, Morry Zelcovitch – Part 2

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In the second part of my interview with Morry Zelcovitch, we got a bit more philosophical.  His work and research has led him to some very insightful observations about how he now deals with things in a healthier (brain chemistry-wise) manner – and how he might be able to help others do the same. So we started with a bit of science about how we hear things, the filter all sound goes through before we interpret it, and how this kind of research can help people dealing with PTSD, OCD and other issues.

It’s another very interesting discussion and I think you’ll enjoy the hopeful nature of it.

To recap, in this second part of our interview, we discussed:

  • How vibration is interpreted into sound in our brains in a very subjective way
  • How you get a cleaner, better effect with high quality headphones
  • What he’s working on now
  • Testing the audio to help people with PTSD, OCD, etc.
  • How the brain prefers things that are “uninterrupted”.
  • How life has become a very different experience for him
  • How different his life is now
  • How his work has made him feel like a super hero
  • The evolution of discovery
  • Designing products around the end user – and how everyone’s experiences will be different
  • How attitude changes everything

You can find out more about Morry’s approach to “brainwave entrainment” at www.themorrymethod.com .

His more professionally oriented website is at www.activemindsglobal.com .

And his newest product is at www.quantummindmethod.com .

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Interview with Brainwave Entrainment Expert, Morry Zelcovitch – Part 1

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Morry Zelcovitch has had a lot of challenges in his life including depression and addiction. In his search for something to help him with his difficulties, he came across something called “binauaral beats” and that led him into the brainwave entrainment field (a term he coined himself).  Essentially, he’s programming his brain to operate in a healthier way, through the use of sound. Exploring this continues to be his life’s work. But like any self-improvement option, it works (or doesn’t work) for each person differently.  We talk a lot about this in our interview.

I found it truly fascinating to discuss how sound – or vibration interpreted by our eardrums – may be able to heal us from the inside out.

In this first part of our interview, we discussed:

  • His background in “brainwave entrainment” (how he trained himself)
  • His search to find a way to live
  • How he started researching the science of brain chemistry
  • He came across something that might work for him – something that would modify his neural chemistry
  • How music can heal through its “steady pulse” and pattern
  • Using a stimulus – sound and light – to influence his brainwaves so that he could feel better without drugs
  • Unfortunately, binauaral beats didn’t work for him
  • How he needed to create his own methodology
  • His opinion about some flawed science – the reason he wasn’t really helped by binauaral beats
  • How binauaral beats are supposed to work
  • The differences (and names) of various brainwave states
  • How our brains are designed to work
  • Why brainwave entrainment is so important

You can find out more about Morry’s approach to “brainwave entrainment” at www.themorrymethod.com .

His more professionally oriented website is at www.activemindsglobal.com .

And his newest product is at www.quantummindmethod.com .

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Is It Too Late?

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      Is It Too Late? - Audio Branding Podcast - Jodi Krangle - voiceoversandvocals.com

Our audio landscape is definitely changing.  It’s becoming more and more important for brands to have a recognizable sound, especially with the rise of Alexa, Google Home, and similar products.

Even our appliances are becoming “smart”.  If they recognize voice commands, how long will it be before they start selling us products directly – without needing a desktop computer, an iPad or a phone at all? And what’s the quickest way for these “smart” devices to let us know what brands they sell?  Audio, that’s how.

In lots of different places, these options may not be displayed as *only* audio, but those sounds are certainly played when we choose what we want.  And that reinforces the idea of an audio brand.  If we’re in public when this happens?  It also reinforces it to everyone around us.

Now, how about when we actually buy something?  We already use a lot of automation to purchase what we want.  What if the very act of purchasing, reinforced a company’s audio brand?  Turns out, Mastercard is thinking about this.  And they apparently (according to Forbes) spent $15 Million dollars on it!  The video below will explain more of what their thinking was and let you hear the results.  It doesn’t sound bad to me or anything.  But I think they’re betting on how recognizable it’ll be across platforms.  I’m not entirely convinced, but time will tell, I suppose. Should Mastercard have thought about this years ago?  Probably.  But if they couldn’t do this kind of audio branding years ago, at least they’re doing it now.

Of course, this might be too little too late.  Visa had a 2 year head start on them!

https://www.cnbc.com/video/2017/12/07/visa-spent-a-year-developing-a-signature-sound-report.html

And I love this CNBC video because the two commenting actually have opinions on which sounds appeal to them across many different brands.  They have a good point. Visa’s criteria, in case you don’t want to watch the video?  It has to be short, unobtrusive, energetic and optimistic.   It took them a year to develop that one little bit of sound – so this is no joking matter.  Maybe it surprises you that Mastercard spent so much money on this.  It doesn’t surprise me at all.  After all, Visa paid Morgan Freeman to do their commercials.  That couldn’t be cheap.

But that leads me to another point.  You may not be spending fifteen million dollars on your ads – or your audio brand.  But you still do want to remain consistent – and professional – across all your touch points.  This has already become really important.  And falling flat on this part of your marketing will cost you (and it’s a cost you may never actually be informed of).

Not everyone has to have a certain trill of notes or a particular melody associated with their brand.  But your brand should definitely have a consistent “feel”.  Something you follow through with in music, voice over and automation (if you have it).

The future of branding is sound and if I can help you with the voice over end of that, feel free to reach out.  Even if I’m not the right voice for your particular sonic image, I know a lot of talented folks that might be able to help and I’m happy to make introductions.

Now – go out and make some noise!

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Curiouser and Curiouser

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      Curioser and Curioser - Jodi Krangle - voiceoversandvocals.com

How do you experience the world?  Do you forget what it was like to experience new things?  To actually NOT know something?  To want to discover more about this thing you know nothing (or very little) about?

When I was a kid, the Internet didn’t exist.  At least, not the way it is now. I couldn’t just go online and look up stuff whenever I wanted to.  I had to go to the library and … you know … read a book.   I’m not looking down on the way things are done today. Quite the contrary.  Information is at our fingertips – whether it’s online or on our phones or tablets.  We just type a term into a search engine (who are we kidding.  Usually it’s Google), and away we go.  Information received!

But because information is so readily available, it’s really important now to check our sources.  To be aware of our own biases from the start so that we don’t just find information that feeds our own beliefs – we find information that’s TRUE. And that’s also where curiosity comes in again.

So how do you find (and CHECK) your information?  What sources do you use?  And how do you keep your curiosity about the world around you?  (I’d love to know your thoughts on this!  Feel free to email me or join me in my Facebook community at https://www.facebook.com/groups/jodisilverlinings/ to start a discussion.)

Along these sames lines, I think you all know by now, that I love what I do.  With voice overs, I’m able to help bring videos to life, audibly.  And a lot of the mastery and magic that goes into animating these videos, fascinates me.

A company I’ve worked with in the past that does wonderful work for their clients, also creates art on their own terms. And I’ve been so very impressed by what I’ve seen from them so far.  I’m talking about Coat Of Arms Post, run by husband and wife team, Jonathan Lacocque and Clara Lehmann.  They’ve started to put together wonderful, bite-sized animated videos explaining science, with commentary from their 4 year old twin daughters – and it’s adorable, funny and very informative, all at the same time.

If you have small children and you want to help satisfy their curiosity about the world around them, these are wonderful videos to show them.  If you don’t have small children, but you’re curious about the world yourself?  These videos are still a fun treat. I love not only how matter-of-fact they are (Clara does a fabulous job both writing the scripts and doing the voice overs and Jonathan’s unique style of animation underpins it all), but also how lovely it is to listen to the girls as they discover and enjoy what their mom is talking about.

Have you forgotten what it’s like to be curios about the world around you?  If you have, watching these videos might well cure you.  Enjoy! (The website for Lullaby Theories is here – so you can watch more of them if you’d like!)

My Interview with ipDTL CEO, Kevin Leach

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Kevin Leach and I sat down for a detailed discussion about his journey into becoming an entrepreneur, his early influences, the world of connection services and the future he sees for ipDTL and its offerings.  If you’re not familiar, you can learn more about ipDTL here. This is a fantastic service for both podcasters and voice actors.
Thanks for talking with me, Kevin!

This episode was edited by the extremely talented Humberto Franco.