Technology
Why Your Creative Environment Matters | Myles Wakeham
“In the early ‘60s, when he went off on his own, he created this company called A-I-R, which I believe stands for the Association of Independent Recordists, and that was the key. Independence. He took that model, and he was getting great residuals and everything from The Beatles’ work. So he had the money, and […]
The Emotional Power of Sound in an AI Music World | Myles Wakeham
“If you’re a creator of sound, you’re in a blessed place, because you can not only communicate with somebody in that two-dimensional, ‘it sounds like this’ mode, but you also have the ability to touch their spirit. You have an ability to give them goosebumps. You have the ability to make them think differently about […]
The Role of Simplicity in Sonic Branding: A Conversation with Connor Moore – Part 2
“I give them a lot of credit because they use that so frequently, and that’s why they have so much success. I mean, it is an iconic melody in and of itself, but it’s that repetition and that usage, you know, whereas I feel like a lot of sound logo projects that come in, we’ll […]
How Sound Design Revolutionizes Branding: A Conversation with Connor Moore – Part 1
Why Audio Branding and Sound Design Matter More Than Ever “Too much sound complicates things, it confuses things, and it causes annoyance and fatigue, too much brain power needed. Too much cognitive load, and it’s a known fact. So oftentimes companies will come to me and say, ‘Hey, we have, you know, sixty sounds we […]
Mastering the Language of Sound: A Conversation with Daniel Hug – Part 2
“Step sounds in a game is a sample being repeated, and then people start to make little variations in pitch of this sample. And then they became increasingly sophisticated with middleware, and so a whole set of software emerged, a type of software, game audio middleware, that serves only the purpose of making sound, usually […]
The Art of Captivating Sound Design: A Conversation with Daniel Hug – Part 1
“And I read this book, it was about acoustic communication. It was about how sound in everyday life mediates our relationship to the environment, and how we use it to communicate with each other, and so on, and that opens really a totally new field for me. So this was kind of the ignition, probably, […]