Advertising
Crafting a Memorable Sound Identity: A Conversation with Jon Brennan – Part 2
Crafting a Memorable Sound Identity “All right, so this happens a lot is that brands will be, especially in agencies, they’ll be coming up on a new campaign and they’ll think, ‘Oh well, you know what, this campaign is going to launch at such date, I’ll throw some audio branding on there.’ And then, from […]
Create an Effective Sonic Branding Strategy: A Conversation with Jon Brennan – Part 1
Create an Effective Sonic Branding Strategy “That’s right, yeah, and to me, that’s one of the most important steps in the whole process is this research, brand assessment. And then you bring that research and assessment to life in the mood board, and that is what allows you to create something that is so customized […]
Jingles All The Way
The holidays are just around the corner, and we all know what that means: Christmas songs on the radio and holiday jingles in just about every store. But there’s one kind of traditional jingle we aren’t as likely to hear these days: the commercial jingle. If you used to wish you were an Oscar Mayer […]
Interview With Technologist and Teacher, Chip Edwards – Part 2
Here’s the second part of my interview with technologist and teacher, Chip Edwards. In it, we discussed the shift made when moving from a visual interface to voice technology and how that affects a brand’s capability to connect with its audience as well as the user experience. We also talked about: What an invocation name […]
Interview With Technologist and Teacher, Chip Edwards – Part 1
Chip Edwards is a speaker, entrepreneur, teacher, technologist, and the Chief Voice Officer of Create My Voice. Chip helps individuals and brands engage their audiences through voice technology, utilizing smart speakers like Amazon Alexa and Google Assistant. His company not only helps people strategize how they want to utilize voice apps but also builds those […]
Interview With Marketing Upheaval Expert, Rudy Fernandez – Part 2
Here’s the second part of my interview with marketing upheaval expert Rudy Fernandez. We talked about how he directs voice talent while in a session and the most important thing to consider when doing so. We also spoke about things like: How Rudy self-admittedly tends to overdirect and how he navigates that with the voice […]