Jodi Krangle

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Jodi@VoiceoversAndVocals.com

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Interview With Technologist and Teacher, Chip Edwards – Part 2

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Here’s the second part of my interview with technologist and teacher, Chip Edwards. In it, we discussed the shift made when moving from a visual interface to voice technology and how that affects a brand’s capability to connect with its audience as well as the user experience.

We also talked about: 

  • What an invocation name is and how it parallels a domain name
  • How Chip is helping blind individuals get their blogs out on voice devices
  • How spelling doesn’t matter with an invocation name, but rather the sounds in that name
  • The crossover between voice technology and the internet of things (IOT)
  • How cameras in our refrigerators can tell us when we’re low on milk and even order it for us
  • Privacy concerns with advertising and marketing
  • How giving up some of our privacy allows us to experience many conveniences that we wouldn’t be able to otherwise
  • How Google is benefiting from providing us with “free” Gmail service
  • Siri, KFC, and other voice imprints
  • How we’re able to add emotion and other levels of humanness to voice conversion technology
  • How individuals who are unable to speak are utilizing text to speech technology to communicate

To find out more about Chip and his work, check out the following social media platforms:

You can also take a look at the company’s website www.createmyvoice.com.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview With Technologist and Teacher, Chip Edwards – Part 1

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Chip Edwards is a speaker, entrepreneur, teacher, technologist, and the Chief Voice Officer of Create My Voice. Chip helps individuals and brands engage their audiences through voice technology, utilizing smart speakers like Amazon Alexa and Google Assistant. His company not only helps people strategize how they want to utilize voice apps but also builds those apps to help people deliver their content out to voice devices.

In part one of our conversation, Chip and I talked about how he became interested in his line of work, as well as: 

  • How Amazon has made a way for people, businesses, brands, and content creators to add their own capabilities onto smart speakers and other voice technologies
  • What indicated to Chip that voice technology was going to get big
  • How voice technology is becoming so much more than the smart speakers in our living rooms
  • How devices called wearables are utilizing voice technology
  • The privacy we are giving away in order to gain convenience 
  • The illusion of privacy 
  • How privacy (or lack thereof) comes into play with marketing and advertising
  • Why Google Glass didn’t fare so well on the market
  • One of Amazon’s latest products, glasses with Alexa built in
  • How Chip helps business and brands stay one step ahead of the curve by effectively utilizing voice in reaching their audiences

To learn more, you can find Chip on the following social media platforms:

You can also check out www.createmyvoice.com to find out more about Chip’s work.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview With Marketing Upheaval Expert, Rudy Fernandez – Part 2

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Here’s the second part of my interview with marketing upheaval expert Rudy Fernandez.  We talked about how he directs voice talent while in a session and the most important thing to consider when doing so.

We also spoke about things like: 

  • How Rudy self-admittedly tends to overdirect and how he navigates that with the voice talent he works with
  • The importance of always keeping voice talent involved in the creative process
  • The difference between character reads and announcer reads
  • How to ensure that the right voice talent is selected for a brand
  • The importance of brands having multiple touch points for their audiences
  • How companies are still utilizing radio advertising to this day
  • The work Rudy’s company is doing with The University of Alabama College of Continuing Studies
  • How audio can connect with audiences in ways other media cannot
  • The use of earcons and how they serve as an audio logo of sorts
  • What Rudy is working on during the Coronavirus shutdown (during which time we recorded this episode)
  • What Rudy’s daughter, a voice talent, is up to right now and the work she does in L.A.
  • A little bit about what I’ve been up to during the shutdown (only because Rudy asked!) 😄

You can check out more about Rudy and Creative Outhouse on the company’s website https://creativeouthouse.com and can listen to his podcast at https://creativeouthouse.com/podcast.

You can also find Rudy and Creative Outhouse on the following social platforms:

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview with Multimedia Storyteller, Brandee Sanders – Part 1

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Brandee Sanders is an award-winning digital leader, tech strategist, multimedia storyteller, and data translator. She develops and accelerates her clients’ vision by working at the intersection of data, commerce, content, and creative. She’s worked with a dynamic variety of companies, including Silicon Valley startups, Emmy Award Winning studios, and more. She’s been featured in The New York Times, Condé Nast, New York Fashion Week, Etsy, TV Network, and Inc. Magazine. Currently, she’s Director of Marketing Operations at Appetize Technologies, Inc. and is pursuing a Master’s Degree in Data Science and Analytics.

In the first part of our riveting conversation (seriously, buckle up, folks!), we discuss what exactly Brandee means when she calls herself a multimedia storyteller and how she got into her line of work, as well as:

  • Her background in the arts, including film, musical theater, and ballet and why she decided to move behind the camera
  • Creating her own eCommerce business
  • How she became successful, as she put it, “in spite of my ignorance”
  • The three careers most people have
  • How she began working in both storytelling as well as statistical quantitative data analysis in technology, operations, and marketing 
  • Being featured in a LinkedIn case study
  • What factors must be considered when piloting new ideas
  • How you can’t have innovation without failure
  • The importance of companies/brands putting themselves in the consumers’ position to consider how they may be perceiving things
  • How brand building and sales activation come together in advertising
  • How purchase intent can grow as much as 146% between pre- and post-exposure of sonic logos and music
  • How early adoption of an idea pays off in the long run
  • How critical sonic branding is as part of a marketing strategy
  • How data can protect the valuable work people do

To learn more about Brandee, you can find her on social media: 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?