Advertising
The Emotional Power of Music and Sound | Jeff McQuilkin
“I knew a guy who had been quiet, mild-mannered; you would never have thought that he would listen to death metal all the time. And it was, I mean, this thrashy, really, really violent music. He explained the reason he did it, that he liked it, was because he was deeply abused as a kid. […]
Sonic Branding for Small Businesses with Jeff McQuilkin
“They loved what I did. They put it on the ad, and they reported back to me six months from then that the ad had over-performed, that it had helped them get more than half a million dollars in revenue. And they had gone from near zero brand visibility in that market to almost top […]
Sonic Identity: How Brands Build Recognition Through Sound | Sami El-Quqa
“I would say they really need to not position themselves as a recording studio or a music studio, but to position themselves as a sonic branding agency and to understand that the first, most important part of the process is understanding the brand that you’re working with. If you’re coming into the industry as a […]
Sonic Branding Strategy: Culture, Identity & Rollout | Sami El-Quqa
“You know, the Dr. Pepper jingle, a year ago, there was that jingle. So I’m not going to make any claims that the jingle itself isn’t great. It’s a great jingle. And I do think if you analyze it, there are a lot of ways you can dissect it to actually properly represent Dr. Pepper. […]
Sound in Advertising: Emotion, AI, and Creative Risk with Laney and Matt McCormick
“I don’t think AI quite has us figured out yet because, as human beings, we’ll listen to sad songs to feel better. I don’t think it understands that. That’s true, it’s contrary… Yeah, I mean, I think that AI has its place. I’m not all against it, just as a matter of course, I just […]
AI in Music Licensing with Laney and Matt McCormick
“That’s one of the biggest things that scares me the most about composing with AI. It’s that, whatever AI model you’re on, how was it trained, and was that material copyrighted? And was there any kind of permission for that to happen? And you, as the end user, don’t know.” – Laney McCormick This […]