Advertising
Blending Human Ingenuity and AI in Sonic Branding: A Conversation with Luke Moseley and George Holliday
Crafting Authentic Sounds for Brands: A Conversation with Luke Moseley and George Holliday – Part 1 “And if you have fun with it, that’s going to come across and, I think that’s the missing piece. That’s where I would start. If I was going to really trust an agency or musicians to create something […]
Crafting Authentic Sounds for Brands: A Conversation with Luke Moseley and George Holliday
Crafting Authentic Sounds for Brands | Luke Moseley & George Holliday “You know it’s the way that news passed between villages before there were any written word, you know, for anything to get around. I think we all know that it’s incredibly integral to, initially, to survival, let alone to emotion. You know, if […]
How Sound and AI Transform Marketing: A Conversation with Darren Borrino – Part 2
How Sound and AI Transform Marketing: A Conversation with Darren Borrino – Part 2 “And they had people that had either the escalator going up on the right-hand side or you could take the stairs, and each stair played a different key on the piano. More people took the stairs than they did the […]
How Sound Builds Brand Trust: A Conversation with Darren Borrino – Part 1
How Sound Builds Brand Trust: A Conversation with Darren Borrino – Part 1 “If you’re going to be doing a commercial, for example, for BMW, where people are spending a lot of money on a Seven Series and it’s a luxury car, but then you hear the TV ad or the radio ad or […]
Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick – Part 2
Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick – Part 2 “If it’s stock music, unless you’re paying, like, some libraries have exclusivity, but most of them don’t. So that’s what I always say to clients, like stock music. You might hear that Joe’s ice cream shop also has the same […]
Behind the Sound of Advertising: A Conversation with Ted “Theo” Rosnick – Part 1
Behind the Sound of Advertising: A Conversation with Ted “Theo” Rosnick – Part 1 “We did one for Mercedes, which again was very unique and very simple. It was about this guy Raymond who had never tried ice cream before. And it was a great commercial, and it talked about Raymond never having ice cream, […]