These spots were a pleasure to do. Details really do matter. Jenn-Air wanted a “luxury” read and their appliances certainly lent themselves well to that kind of sound. After recording these and seeing how they turned out? I so wanted to buy some of their appliances. They look incredibly handy and well thought-out!
I would categorize the spots I do for Unisom as “sympathetic” and “hopeful”. There’s a problem, of course. It’s hard to turn our brains off after a long, complex day (there’s the sympathy). So when I’m talking about solving that problem, hopeful is what’s needed. I recall traveling through Columbus Ohio and hearing this spot on the TV at the hotel bar while I was having breakfast elsewhere in the restaurant. I won’t lie. I had a Moment. 🙂 No matter how many years I do this voice over thing, hearing myself on TV never gets old.
I get asked to be the “voice of reason” beside the wacky goings on around me, a LOT. This commercial? It was really hard to keep a straight face. The voice actor that did the voice of the oven was brilliant. And apparently, he’d given the audio engineer something like an hour or more of insane improv to choose from. What they ultimately went with was fantastic and I love how this commercial turned out. (Not to mention that Goo Gone is a great product!) It can be a lot of fun to be the “amused observer”.