I would categorize the spots I do for Unisom as “sympathetic” and “hopeful”. There’s a problem, of course. It’s hard to turn our brains off after a long, complex day (there’s the sympathy). So when I’m talking about solving that problem, hopeful is what’s needed. I recall traveling through Columbus Ohio and hearing this spot on the TV at the hotel bar while I was having breakfast elsewhere in the restaurant. I won’t lie. I had a Moment. 🙂 No matter how many years I do this voice over thing, hearing myself on TV never gets old.