I would categorize the spots I do for Unisom as “sympathetic” and “hopeful”.  There’s a problem, of course.  It’s hard to turn our brains off after a long, complex day (there’s the sympathy).  So when I’m talking about solving that problem, hopeful is what’s needed. I recall traveling through Columbus Ohio and hearing this spot on the TV at the hotel bar while I was having breakfast elsewhere in the restaurant.  I won’t lie.  I had a Moment. 🙂  No matter how many years I do this voice over thing, hearing myself on TV never gets old.