Marketing
Building Brand Loyalty with Sound: A Conversation with Dr. Thomas Dickson – Part 2
Building Brand Loyalty with Sound: The Power of Consistency and AI in Sonic Branding with Dr. Thomas Dickson “[What] a lot of sonic branding agencies aren’t aware of is that sonic branding can also be used as a tool to address a concern that the client might have. So, for example, a new competitor has […]
Why Music Matters in Marketing: A Conversation with Dr. Thomas Dickson – Part 1
Why Music Matters in Marketing: A Conversation with Dr. Thomas Dickson – Part 1 “If you imagine a company has a ten million dollar marketing budget, right? And then you imagine they have a sonic logo on every single TikTok ad, Facebook ad, YouTube ad, all these new media where the majority of the […]
How Sound and AI Transform Marketing: A Conversation with Darren Borrino – Part 2
How Sound and AI Transform Marketing: A Conversation with Darren Borrino – Part 2 “And they had people that had either the escalator going up on the right-hand side or you could take the stairs, and each stair played a different key on the piano. More people took the stairs than they did the […]
How Sound Builds Brand Trust: A Conversation with Darren Borrino – Part 1
How Sound Builds Brand Trust: A Conversation with Darren Borrino – Part 1 “If you’re going to be doing a commercial, for example, for BMW, where people are spending a lot of money on a Seven Series and it’s a luxury car, but then you hear the TV ad or the radio ad or […]
Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick – Part 2
Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick – Part 2 “If it’s stock music, unless you’re paying, like, some libraries have exclusivity, but most of them don’t. So that’s what I always say to clients, like stock music. You might hear that Joe’s ice cream shop also has the same […]
Behind the Sound of Advertising: A Conversation with Ted “Theo” Rosnick – Part 1
Behind the Sound of Advertising: A Conversation with Ted “Theo” Rosnick – Part 1 “We did one for Mercedes, which again was very unique and very simple. It was about this guy Raymond who had never tried ice cream before. And it was a great commercial, and it talked about Raymond never having ice cream, […]