Jodi Krangle

905 836 5444

Jodi@VoiceoversAndVocals.com

Marketing

Interview with Public Speaker, Educator & Author, Robert Kennedy III – Part 1

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On this episode of the podcast, I am joined by the Co-Founder and President of Speak Write Now Communications. He is a serial entrepreneur and started his first business in 2001, an online music promotion portal with an internet radio station.  He is an award-winning public speaker, corporate trainer and author.  His books include 28 Days To A New Me, 7 Ways To Know You Should Lead and Find Your Voice: 28 Secrets To Help You Speak Up and Speak Out.  He has a background in education, media, and radio.  Through his training company, he works with leaders who need to deliver critical messages with confidence.  He lives in the state of Maryland, where he has been featured on FOX and CW for his work around confident communications.  His name is Robert Kennedy the Third and we had a great conversation that I know you’re going to enjoy listening to. 

In this episode, Robert and I discuss:

  • The problem of COVID- overbooking yourself
  • Robert’s introduction to voice
  • How starting and operating 4 different vocal groups helped him understand vocals
  • His transition into voice acting from teaching biology
  • Robert’s first interaction with radio and how that popped back up when he transitioned into voice over
  • Using sound/voice to build trust in business
  • Voice of a Leader presentation
  • Robert’s development of a 4 part assessment for voice analysis and use in leadership
  • How you can use the assessment to adjust your own vocal style
  • How to look at your intended result to change your vocal strategy
  • How babies use their vocal patterns to communicate what they need
  • Finding who wants what you have to give and how to use our voice to communicate appropriately 
  • Different systems within different styles of leadership
  • Understanding who you’re communicating with
  • introverts and extroverts
  • Morning routines

 

If you want to get in contact with Robert, you can find him at www.RobertKennedy3.com or www.SpeakWriteNow.com. He can also be found on social media on Facebook at https://www.facebook.com/groups/storytellersgrowthlab or on LinkedIn at https://www.linkedin.com/in/robertkennedy3/. You can join the Story Tellers Growth Lab here: http://storytellersgrowthlab.com/. Here is the information for Robert’s book: 28 Days To A New Me: A Journey Of Commitment (2nd Edition) – https://amzn.to/3gutenk 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Interview With Technologist and Teacher, Chip Edwards – Part 2

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Here’s the second part of my interview with technologist and teacher, Chip Edwards. In it, we discussed the shift made when moving from a visual interface to voice technology and how that affects a brand’s capability to connect with its audience as well as the user experience.

We also talked about: 

  • What an invocation name is and how it parallels a domain name
  • How Chip is helping blind individuals get their blogs out on voice devices
  • How spelling doesn’t matter with an invocation name, but rather the sounds in that name
  • The crossover between voice technology and the internet of things (IOT)
  • How cameras in our refrigerators can tell us when we’re low on milk and even order it for us
  • Privacy concerns with advertising and marketing
  • How giving up some of our privacy allows us to experience many conveniences that we wouldn’t be able to otherwise
  • How Google is benefiting from providing us with “free” Gmail service
  • Siri, KFC, and other voice imprints
  • How we’re able to add emotion and other levels of humanness to voice conversion technology
  • How individuals who are unable to speak are utilizing text to speech technology to communicate

To find out more about Chip and his work, check out the following social media platforms:

You can also take a look at the company’s website www.createmyvoice.com.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview With Technologist and Teacher, Chip Edwards – Part 1

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Chip Edwards is a speaker, entrepreneur, teacher, technologist, and the Chief Voice Officer of Create My Voice. Chip helps individuals and brands engage their audiences through voice technology, utilizing smart speakers like Amazon Alexa and Google Assistant. His company not only helps people strategize how they want to utilize voice apps but also builds those apps to help people deliver their content out to voice devices.

In part one of our conversation, Chip and I talked about how he became interested in his line of work, as well as: 

  • How Amazon has made a way for people, businesses, brands, and content creators to add their own capabilities onto smart speakers and other voice technologies
  • What indicated to Chip that voice technology was going to get big
  • How voice technology is becoming so much more than the smart speakers in our living rooms
  • How devices called wearables are utilizing voice technology
  • The privacy we are giving away in order to gain convenience 
  • The illusion of privacy 
  • How privacy (or lack thereof) comes into play with marketing and advertising
  • Why Google Glass didn’t fare so well on the market
  • One of Amazon’s latest products, glasses with Alexa built in
  • How Chip helps business and brands stay one step ahead of the curve by effectively utilizing voice in reaching their audiences

To learn more, you can find Chip on the following social media platforms:

You can also check out www.createmyvoice.com to find out more about Chip’s work.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview With Marketing Upheaval Expert, Rudy Fernandez – Part 1

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Rudy Fernandez is the founder of Creative Outhouse, a creative marketing agency that specializes in launching brands, and is the host of the Marketing Upheaval podcast. His knowledge of and experience in the science of behavior change helps his clients communicate their deeper purpose, win more fans, and strengthen their brands. Though some clients have put projects on pause, Rudy has still stayed busy with client work during the COVID-19 shutdowns. (We recorded this episode in the midst of the social distancing mandates.) Rudy is currently working on two brand launches for clients in the utilities industry and is tackling a few projects that have been on the back burner.

In the first part of our conversation, Rudy and I discussed his background in journalism and how he got into the advertising industry. We also spoke about:

  • How Rudy started Radio Outhouse in 2001
  • Why Rudy chose not to phase out of radio writing and what that has allowed him to do throughout his career
  • What exactly behavior change marketing is and how companies utilize it
  • The work that Rudy’s company does in addition to radio campaigns
  • The company’s name change from Radio Outhouse to Creative Outhouse
  • Rudy’s work producing mini podcasts for physicians to utilize with their patients
  • Why Rudy started his podcast and what it has morphed into
  • How Creative Outhouse helps clients take their consumers from learning about their product/service to becoming raving fans
  • How copy is written for the ear as opposed to just being written in general
  • How a junior copywriter at Podfest went from being incredibly shy to a highly skilled performer, podcaster, and writer
  • The importance of having only one thought in a line in radio as well as reading out loud when writing audio

You can find more information on Rudy on his company’s website https://creativeouthouse.com and can listen to his podcast at https://creativeouthouse.com/podcast.

You can also find Rudy and Creative Outhouse on the following social platforms:

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview With Global Brand Strategist, Edward Farley – Part 2

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Here’s the second part of my interview with global brand strategist, Edward Farley. In it, we continued our conversation about the research going into artificial intelligence and how AI affects the brand experience.

In addition, we discussed: 

  • How KFC in Canada and the National Australia Bank are creating two unique brand voices using the same type of deep learning technology that powers the voice of Alexa
  • How Mastercard uses a consistent track of chords that reflects the DNA of their brand but caters it to the culture in which their audio is being utilized 
  • The connection between audio and memory
  • The importance of a brand matching its visual identity to its audio identity
  • How brands use audio to build trust
  • How audio is more than just a tool in a toolkit—it’s a tool to be invested in
  • Jingles, NBC, and other audio branding that goes back many, many years
  • What is included in a brand’s soundscape
  • How Starbucks and others use audio to facilitate loyalty and improve how their customers feel
  • Things to consider when choosing music to play at events in different countries
  • The tactics businesses use to bring their audio strategy to life and the difference those tactics make in consumer experience
  • Ed’s work with a product incubator accelerator that is engaged in startup products in the clean technology space

You can find out more about Ed by connecting with him on LinkedIn at https://www.linkedin.com/in/edward-farley-a08a839/ .

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview with Global Brand Strategist, Edward Farley – Part 1

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Edward Farley has quite a history in marketing with over 25 years of experience in global marketing, brand management, creative development, and sports and entertainment marketing. He has degrees from Michigan State, Harvard Business School, and Northwestern University and has lectured on global brand management and marketing at multiple universities. Currently, Ed is working on business development for a few different agencies and is working with a product incubator accelerator that is engaged in new products in the clean technology space.

In the first part of my conversation with Ed, we discussed how he became interested in branding and marketing, as well as: 

  • How marketing today is much different than it used to be
  • How technology and the consumer experience have evolved
  • Ed’s work with a variety of industries, including beer companies, healthcare insurance, nonprofits, and financial services
  • How principles of developing a great brand strategy are fairly universal across industries
  • How Intel became one of the earliest audio branding success stories 
  • How audio branding serves as a way to drive recognition and trust
  • Ed’s work helping Humana with a complete brand repositioning
  • The importance of tone of voice and personality coming through a company’s music/audible experience
  • How companies can use audio to become more approachable, friendly, and helpful—or however they want their consumers to perceive them to be
  • Bringing an emotional vibe to a brand
  • How an Arby’s commercial can leave you feeling satisfied (even before eating their food!)
  • What exactly Ed means when he talks about a brand’s DNA
  • The best time for a company to think about audio in their marketing strategy
  • The architecture of a brand strategy and how it applies across a variety of consumers
  • How Alexa, artificial intelligence, and Amazon Polly are revolutionizing the brand experience

If you’d like to learn more about Ed and his work, the best place to connect with him is on LinkedIn at https://www.linkedin.com/in/edward-farley-a08a839/ .

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?