Podcasting

Podcasting is probably the most familiar, and certainly the most wildly successful, form of new media out there, and it's a medium that relies entirely on audio. The number of monthly podcast listeners last year increased to almost four hundred million around the world, while the number of podcasts rose last year to over eight hundred and fifty thousand. More people are turning to podcasts than ever before, and that number's only going to keep growing. In these episodes, we look at the ins and outs of podcasting itself and how it can help you connect with your audience and build your brand.

More than half of all American households listened to podcasts last year, and, for the first time ever, podcasting ad revenue topped one billion dollars. There’s a huge market out there when it comes to promoting your brand, but first impressions count: a quarter of listeners report that they’ll move on after just five minutes if a new podcast doesn’t grab their interest, and there’s plenty of podcasting competition for them to choose from.

These episodes feature podcasting discussions and interviews with a variety of expert guests as we talk about everything from podcast formats and marketing opportunities to the more practical side of podcasting. Whether it’s choosing the right equipment or avoiding the more common pitfalls when starting a new show from scratch, there’s something here for newcomers, veteran podcasters, and listeners who just want to learn more about this quickly growing industry.

We also explore the future of podcasting and how, as more of us are working from home and connecting with one another through a variety of smart devices, the boundary between chatting and podcasting seems to be fading. From Zoom meetings and Clubhouse chats to Twitter Spaces and Facebook Live Audio Rooms, podcasting is spreading to more and more platforms, and becoming a bigger part of our lives.

Audio has emerged as one of the most essential elements of new media, and podcasting, in particular, has joined the mainstream, and even begun to replace traditional radio, as a way of reaching out to an audience and building your brand. Each of these episodes delves into the art and science of podcasting, in all its different forms.

Podcasting Goes Private: An Interview with Nora Sudduth – Part 2

“When you hear that person on the other end, you can put yourself, as a prospective client, you put yourself in their shoes. You hear what their thought process was and you feel connected to that person, you understand exactly what their struggles are because I have the same concerns, I have the same hesitations, […]

Podcasting Goes Private: An Interview with Nora Sudduth – Part 1

“There are so many benefits to using audio that will ultimately help people consume the content you want them to consume. You’re spending all this time creating it, you’re putting all this love and energy into creating it – why not put it in a format that makes it easy for them to consume?” — […]

A Ph.D. in Podcasting: An Interview with Todd Cochrane – Part 2

“My goal from the very very beginning was some are going to make take their spouse or partner to dinner money some people are going to make car payment money some people may make house payment money and some people may make life-changing money if I can get podcasters to the point of making enough […]

A Ph.D. in Podcasting: An Interview with Todd Cochrane – Part 1

“And what really struck me from that was that not only was this audience a fan of the show, they were more like family, and it really changed my appreciation for the listener, so I really took a lot of care following that to understand their value. So, even though we’re creating great audio, great […]

Sounding Your Best as a Podcast Guest

🎤Download my Sounding Your Best as a Podcast Guest worksheet here!🎤 After fifteen years in the voiceover industry, almost three years of hosting the Audio Branding podcast where I talk about the power of sound, and having been a guest on a number of podcasts myself, I’ve learned a thing or two about creating quality […]

Sines and Sounds: An Interview with Nicolae Bogdan Bratis – Part 2

“What’s great about podcasting is there’s that intimacy there. It’s just audio. It’s really fun when I listen to a podcast or I edit a podcast and I don’t know what the guest looks like, I don’t know anything about a guest, and I’m trying to imagine what type of personality that guest has. And […]