Video Production

Interview With Creative Director, Monte Bowden – Part 2

February 19, 2020 by Jodi Krangle

Here’s the second part of my interview with Creative Director, Monte Bowden We talked about his philosophies on directing voice talent and trusting his editors, discovering a brand “voice”, consistency in branding, and his thoughts on creating a deeper connection with those who his clients hope to serve.

We also spoke about things like:

How he gives direction to the voice talent he works with, helping them find the “why”
Consistency in branding – both in the tone of that brand and in the voice talent used
How other ads have used INconsistency to create interest and engagement
Authenticity and how it plays a part in advertising and fundraising
How movie trailers seem to be getting more compelling
His love of work that’s “cinematic”
What he’s working on right now
How a client of his is helping people to understand transparency in healthcare and leading in that field
Working with a children’s hospital and telling their caring stories
How social media might play a role in hiring voice talent – and whether or not it should
Monte actually interviews ME for a little bit. 😉 (He asks some excellent questions!)

You can find more information on Monte and Amperage on their website at https://www.amperagemarketing.com and on Facebook at https://facebook.com/AmperageMarketing.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Interview With Creative Director, Monte Bowden – Part 1

February 12, 2020 by Jodi Krangle

Monte Bowden knows a thing or two about advertising and marketing. He studied Communications in college and then worked in a TV News station for years, rising in the ranks from intern to news director. He also served as an adjunct professor in communications at his alma-mater. Monte joined AMPERAGE as a communications strategist, leading PR efforts for agency clients. And with his well-rounded background in storytelling, video production and management, Monte has worked in a variety of roles there. He currently serves as a Creative Director – and is someone I’ve had the absolute pleasure of working with for many years now.

In the first part of our conversation, we spoke about a lot of different things, such as:

How he developed his love of sound, starting with radio – and how it influenced the college he chose
How radio led to working at a TV news station, learning a lot about video, writing, producing and managing
How he started working with Amperage (hint: it had to do with a chance meeting in a grocery store!)
The differences and similarities between working in TV News and working at an Ad Agency
The use of wireless mics in the newsroom – and how that transformed the storytelling
How storytelling factors in to his work now
Emotional decision making
How sound might best be used in fundraising and in advertising to draw someone in
How everything works together – sound effects, good scripts and SILENCE
Where music fits in (and how it should be thought of early in the process rather than later!)
A case study about how he and his team came up with an ad for a hospital
How technology would change the development of a commercial like this
The story behind the NBC three note “audio branded” tone
How sound can be described in writing – and how much more effective that can make it
Designing sound for advertising

You can find more information on Monte and Amperage on their website at https://www.amperagemarketing.com and on Facebook at https://facebook.com/AmperageMarketing.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

My Interview With Clara Lehmann & Jonathan Lacocque of Coat Of Arms Post

October 29, 2019 by Jodi Krangle

It was a true pleasure to talk with Clara and Jonathan about their creative process, how they work together as a creative couple and find time to figure out their work / life balance.

I’ve spoken about Lullaby Theories in a previous podcast but they’re also working on other projects such as Born In A Ballroom, titles for South by Southwest & videos for WebMD. More information on what they’ve done in the past and what they’re currently working on can be found on their Coat Of Arms website.

I have no doubt they’ll continue to create stellar video work for both clients and themselves in the future.

I think you’ll find this conversation particularly inspiring if you’re a creative that’s pulled in a lot of different directions. Listening to how the two of them handle their busy lives and keep their critical inner voices from sabotaging them, was definitely helpful to hear.

Thanks for listening!

This episode was very skillfully made to sound beautiful by the talented Humberto Franco.

BIOS:

Clara Lehmann:
Clara wrote the award-winning documentary, A Perfect Soldier and co-directed and wrote the short-animated film, Death Loves Life. She’s directing & producing Lullaby Theories, an animated series that teaches kids about scientific theories and a feature length documentary called Born In A Ballroom. Clara works with clients like Google, Fox, Nickelodeon, The Onion and WebMD. She has three Excellence in Title Design nominations at South by Southwest, a gold and a silver Cannes Lion, and a Webby Nomination.

Jonathan Lacocque:
Jonathan has past experience at post studios, agencies, and broadcasting companies. His clients include PBS, Verizon, Jaguar Land Rover, Marriott, and Warner Brother Records. He produced & edited the award-winning film, A Perfect Soldier and continues to balance his commercial work with documentary and narrative filmmaking. He’s produced and edited multiple feature films and shorts / and continues to explore his passion for original stories with Coat of Arms’ Lullaby Theories series, and the documentary film, Born in a Ballroom. Past awards include an Emmy for editing, several Tellys, and multiple film festival awards.

Jodi Krangle

Interview With Creative Director, Monte Bowden – Part 2

Interview With Creative Director, Monte Bowden – Part 1

My Interview With Clara Lehmann & Jonathan Lacocque of Coat Of Arms Post

BIOS:

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