• Skip to main content
  • Skip to primary sidebar

Jodi Krangle

  • Home
  • About
  • Demos
    • 6 Second Ad
    • Commercial
    • Corporate Narration
    • Podcast Intros & Outros
    • Automotive Demo
    • Explainer/Web
    • TV (In Show) Narration
    • Political
    • Healthcare
    • Resorts/Spas
    • Casino/Gaming
    • Charities/Non Profits
  • Vocals
  • Testimonials
  • Blog
  • Podcast
  • Contact
    • Request a quote
    • Book Your Project

905 836 5444

Jodi@VoiceoversAndVocals.com

Interview With Creative Director, Monte Bowden – Part 1

February 12, 2020 by Jodi Krangle

Monte Bowden knows a thing or two about advertising and marketing. He studied Communications in college and then worked in a TV News station for years, rising in the ranks from intern to news director.  He also served as an adjunct professor in communications at his alma-mater.  Monte joined AMPERAGE as a communications strategist, leading PR efforts for agency clients. And with his well-rounded background in storytelling, video production and management, Monte has worked in a variety of roles there.  He currently serves as a Creative Director – and is someone I’ve had the absolute pleasure of working with for many years now.

In the first part of our conversation, we spoke about a lot of different things, such as:

  • How he developed his love of sound, starting with radio – and how it influenced the college he chose
  • How radio led to working at a TV news station, learning a lot about video, writing, producing and managing
  • How he started working with Amperage (hint: it had to do with a chance meeting in a grocery store!)
  • The differences and similarities between working in TV News and working at an Ad Agency
  • The use of wireless mics in the newsroom – and how that transformed the storytelling
  • How storytelling factors in to his work now
  • Emotional decision making
  • How sound might best be used in fundraising and in advertising to draw someone in
  • How everything works together – sound effects, good scripts and SILENCE
  • Where music fits in (and how it should be thought of early in the process rather than later!)
  • A case study about how he and his team came up with an ad for a hospital
  • How technology would change the development of a commercial like this
  • The story behind the NBC three note “audio branded” tone
  • How sound can be described in writing – and how much more effective that can make it
  • Designing sound for advertising

You can find more information on Monte and Amperage on their website at https://www.amperagemarketing.com and on Facebook at https://facebook.com/AmperageMarketing.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

 

  • Interview With Sound Designer & Studio Owner, John McClain - Part 2

    John McClain knows a thing or two about sound.  For one thing, he's the owner…

  • Interview With Sound Designer & Studio Owner, John McClain - Part 1

    John McClain knows a thing or two about sound.  For one thing, he's the owner…

  • Interview with Creative Director, Hannah Strenger

    Show Notes: Hannah and I talk about what she considers audio branding to be, how…

Share
Tweet
Share
Pin
0 Shares

Filed Under: Audio Branding, Marketing, Video Production Tagged With: advertising, agency, audio broadcasting, fundraising, marketing, video production

Primary Sidebar

SUBSCRIBE TO PODCAST
BLOG

If you need help…

If you're needing other voices, feel free to email me with your requirements. I'll speak with people I know to be extremely talented, reliable and quick and will either get back to you myself or have them contact you directly (whichever you prefer).

Categories

Archives

  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • December 2018
  • March 2018
  • December 2017
  • October 2017
  • August 2017
  • July 2017
  • May 2017
  • May 2016
  • April 2016

6 Second Ad
Commercial
Corporate Narration
Casino / Gaming

Automotive
TV Narration
Political
Explainer / Web

Healthcare
Resorts and Spas
Charities / Non Profits

Blog
Vocals

©2021 Jodi Krangle // Voice Over Site by Voice Actor Websites Privacy Policy

  • Home
  • About
  • Demos
  • Testimonials
  • Contact