Jodi Krangle

  • Home
  • About
  • Demos
    • 6 Second Ad
    • Commercial
    • Corporate Narration
    • Podcast Intros & Outros
    • Automotive Demo
    • Explainer/Web
    • TV (In Show) Narration
    • Political
    • Healthcare
    • Resorts/Spas
    • Casino/Gaming
    • Charities/Non Profits
  • Vocals
  • Testimonials
  • Blog
    • Blog
    • Audio Branding
    • Podcasting
    • Research & Technology
    • Health
    • Music
    • Voiceovers & Public Speaking
    • Filmmaking & Sound Design
  • Podcast
    • Podcast
    • Show Notes
  • Contact
    • Contact Us
    • Request a quote
    • Book Your Project
905 836 5444
Jodi@VoiceoversAndVocals.com

Interview With Creative Director, Monte Bowden – Part 1

February 12, 2020 by Jodi Krangle

Monte Bowden knows a thing or two about advertising and marketing. He studied Communications in college and then worked in a TV News station for years, rising in the ranks from intern to news director.  He also served as an adjunct professor in communications at his alma-mater.  Monte joined AMPERAGE as a communications strategist, leading PR efforts for agency clients. And with his well-rounded background in storytelling, video production and management, Monte has worked in a variety of roles there.  He currently serves as a Creative Director – and is someone I’ve had the absolute pleasure of working with for many years now.

In the first part of our conversation, we spoke about a lot of different things, such as:

  • How he developed his love of sound, starting with radio – and how it influenced the college he chose
  • How radio led to working at a TV news station, learning a lot about video, writing, producing and managing
  • How he started working with Amperage (hint: it had to do with a chance meeting in a grocery store!)
  • The differences and similarities between working in TV News and working at an Ad Agency
  • The use of wireless mics in the newsroom – and how that transformed the storytelling
  • How storytelling factors in to his work now
  • Emotional decision making
  • How sound might best be used in fundraising and in advertising to draw someone in
  • How everything works together – sound effects, good scripts and SILENCE
  • Where music fits in (and how it should be thought of early in the process rather than later!)
  • A case study about how he and his team came up with an ad for a hospital
  • How technology would change the development of a commercial like this
  • The story behind the NBC three note “audio branded” tone
  • How sound can be described in writing – and how much more effective that can make it
  • Designing sound for advertising

You can find more information on Monte and Amperage on their website at https://www.amperagemarketing.com and on Facebook at https://facebook.com/AmperageMarketing.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

 

  • Jodi Krangle Voice Actor Sound-Designer-&-Studio-Owner-John-McClain-part-2
    Interview With Sound Designer & Studio Owner, John McClain - Part 2

    John McClain knows a thing or two about sound.  For one thing, he's the owner…

  • Jodi Krangle Voice Actor Sound-Designer-&-Studio-Owner-John-McClain-part-1
    Interview With Sound Designer & Studio Owner, John McClain - Part 1

    John McClain knows a thing or two about sound.  For one thing, he's the owner…

  • Jodi Krangle Voice Actor Creative-Director,-Hannah-Strenger
    Interview with Creative Director, Hannah Strenger

    Show Notes: Hannah and I talk about what she considers audio branding to be, how…

Share
Tweet
Share
Pin
0 Shares

Filed Under: Audio Branding, Marketing, Video Production Tagged With: advertising, agency, audio broadcasting, fundraising, marketing, video production

Primary Sidebar

PODCAST
BLOG

Subscribe to the podcast newsletter

Thank you!

You have successfully joined our subscriber list.

.

Archives

Categories

6 Second Ad
Commercial
Corporate Narration
Casino / Gaming

Automotive
TV Narration
Political
Explainer / Web

Healthcare
Resorts and Spas
Charities / Non Profits

Blog
Vocals

©2023 Jodi Krangle // Voice Over Site by Voice Actor Websites Privacy Policy

  • Home
  • About
  • Demos
  • Testimonials
  • Contact