Voice Over Licensing & Usage Explained

Hugh Edwards, the CEO of Gravy For The Brain, is one smart cookie.  He’s put together a really great little video that explains how voice over licensing works.  While he’s in the UK, the concepts are the same no matter where in the world a voice actor might be – and this is how most voice artists figure out pricing for their clients.

Photo by Ben Koorengevel on Unsplash

Since I’m in North America, my pricing structure usually has its basis in the GVAA Rate Guide – which has standard rates for particular usages.  Depending on the project, my pricing might be lower or higher than what is listed there, but that’s a good starting point and will give you an idea of what the standard industry pricing for a particular project might be.

There are many reasons to hire a professional voice talent for your project.  I’ve listed a few here, in my Professional Services Guarantee.  I also have a Revisions Policy.  I feel it’s important to share these two documents so that we’re both on the same page when it comes to hiring a voice actor, expectations, and fulfillment.

If you have any questions about any of this, you’re welcome to reach out. I’ll be happy to talk with you.