Jodi Krangle

905 836 5444

Jodi@VoiceoversAndVocals.com

Inspiration

Interview with Brainwave Entrainment Expert, Morry Zelcovitch – Part 1

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Morry Zelcovitch has had a lot of challenges in his life including depression and addiction. In his search for something to help him with his difficulties, he came across something called “binauaral beats” and that led him into the brainwave entrainment field (a term he coined himself).  Essentially, he’s programming his brain to operate in a healthier way, through the use of sound. Exploring this continues to be his life’s work. But like any self-improvement option, it works (or doesn’t work) for each person differently.  We talk a lot about this in our interview.

I found it truly fascinating to discuss how sound – or vibration interpreted by our eardrums – may be able to heal us from the inside out.

In this first part of our interview, we discussed:

  • His background in “brainwave entrainment” (how he trained himself)
  • His search to find a way to live
  • How he started researching the science of brain chemistry
  • He came across something that might work for him – something that would modify his neural chemistry
  • How music can heal through its “steady pulse” and pattern
  • Using a stimulus – sound and light – to influence his brainwaves so that he could feel better without drugs
  • Unfortunately, binauaral beats didn’t work for him
  • How he needed to create his own methodology
  • His opinion about some flawed science – the reason he wasn’t really helped by binauaral beats
  • How binauaral beats are supposed to work
  • The differences (and names) of various brainwave states
  • How our brains are designed to work
  • Why brainwave entrainment is so important

You can find out more about Morry’s approach to “brainwave entrainment” at www.themorrymethod.com .

His more professionally oriented website is at www.activemindsglobal.com .

And his newest product is at www.quantummindmethod.com .

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Interview With Hip Hop Culture Coach, Josuel Rogers – Part 2

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This is the second part of my discussion with Josuël Rogers, a coach who uses music – specifically Hip Hop – to help his students and clients develop self-awareness and confidence.  We talked about how music influences our moods (making a playlist for yourself can really help!), how personal sound can be and the power of words (among other things). You can find him at Hip Hop Culture Coaching (https://www.hiphopculturecoaching.com), if you’d like to learn more about the services he offers and the information he has to share.

In the second part of our conversation, we talked about:

  • Foley in film and the making of weather sounds
  • How your mind associates a type of sound with the weather
  • How the “filter” of a microphone changes sound
  • Hearing your own voice from a third-person’s perspective
  • Randomness and how that influences what we hear
  • How the same song can represent different moods for different people
  • How personal sound is
  • How we fixate on sounds we’re more familiar with (a drummer focuses on the drums in music, for instance)
  • The best kept secret about making playlists to help us experience the world in the way we want to
  • Repetition is key – words matter (“impossible” puts a block on things immediately, etc.)
  • Everything around you is a word
  • How a hockey coach learned to better coach his team through Neuro Linguistic Programming
  • Your brain not registering negatives
  • What he’s working on right now – coaching
  • More information about his podcast
  • Where his podcast can be found: podcast.hiphopculturecoaching.com – and on Apple, Spotify, etc.

You can find more information on Josuël by locating him on LinkedIn at https://www.linkedin.com/in/josuelrogers/, on Instagram and Facebook as JosuelRogers & HipHopCultureCoaching, and you can find out about his own podcast by looking up The HipHop Minded Professional on any podcasting app you have available.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Interview With Hip Hop Culture Coach, Josuel Rogers – Part 1

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This is the first part of my discussion with Josuël Rogers, a coach who uses music – specifically Hip Hop – to help his students and clients develop self-awareness and confidence. We talked about how music influences our moods and what got him into the Hip Hop culture in the first place (among other things). You can find him at Hip Hop Culture Coaching (https://www.hiphopculturecoaching.com), if you’d like to learn more about the services he offers and the information he has to share.

In this first part of our conversation, we talked about:

  • His introduction to Hip Hop music and its culture and why it drew him in as a teen (hint: think rebellion! 🙂 )
  • How he uses the philosophy, the mindset and the sounds behind it to influence moods.
  • How building a playlist of music like a DJ can make your day better
  • An article he wrote about music influencing how people see the emotions on other people’s faces. (https://www.linkedin.com/pulse/my-motivation-mood-headphones-josu%C3%ABl-rogers-/)
  • How a smile is contagious – and audible in your voice
  • Neuro Linguistic Programming – how the words you use influence yourself and the person you’re speaking to
  • How he applies it in his own coaching
  • How he builds his workshops for students
  • The tone of your voice and connecting with others in both voice over and music
  • The tempo of music and whether or not faster means “happier” or something else
  • How music can change the “feel” of a scene in a film (I also spoke about this extensively with John McClain in our interview, if that subject interests you – https://voiceoversandvocals.com/blog/casinos/interview-with-john-mcclain-part-1/ )

You can find more information on Josuël by locating him on LinkedIn at https://www.linkedin.com/in/josuelrogers/, on Instagram and Facebook as JosuelRogers & HipHopCultureCoaching, and you can find out about his own podcast by looking up The HipHop Minded Professional  on any podcasting app you have available.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

The Architecture of Sound

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So apparently, a low frequency sound is responsible for the creation of our universe. That’s the low tone of a plasma cloud as it creates order out of chaos.  And really, all sound is just a vibration.  Like our existence is filled with “energy”, it’s also filled with “vibration”.  And our biological, carbon-based and limited meat suits, translate this as SOUND.

It turns out, our ears enjoy three times more neural connections to the brain than our eyes do.  That means we can hear a much broader spectrum of sound, than we can see a spectrum of colors.  And as I’ve already mentioned previously, sound is one of the quickest ways to our emotions – and our brains. (The other sense that’s like this, is the sense of smell.)

I’ve also spoken previously about how music can influence our moods.  I have an upcoming interview with a fellow who uses HipHop music to help his clients embrace a more positive outlook on life.  People create “playlists” to keep them energized when they’re exercising or to allow them to wallow in sadness.  Music can change the way we look at the scenes in a movie, making them more impactful. (Just try watching a movie – ANY movie – without the sound. It loses a lot of its meaning and your engagement goes WAY down.)

We create lots of pieces of media that include sound as an element.  But what about actual, physical, spaces? This is where architecture and sound vibrations, meet.  There are actually buildings crafted specifically to allow us to hear tones that feel uplifting or inspiring to us.  Shea Trahan (https://www.sheatrahan.com/), an architect intrigued by how sound works through his chosen instrument of creation, studied this in detail.  He talks about Resonance – sound as “sympathetic vibration” – and relates that to buildings that seem to exist to amplify this.  Then he adds information about Reverberation – how long a sound lingers once the source sound has stopped. The combination in a building, makes it the idea place for a concert.

His TEDx talk is fascinating.  I’ll link to it hear so you can have a look (and listen) for yourself.  And while he admits that the applications of this kind of study have a lot to do with entertainment, he also acknowledges that it could be used for health care.

Sonic therapy is useful for the treatment of PTSD, depression, Parkinson’s and Alzheimer’s disease. Imagine how useful a space could be if it had built in healing resonances and reverberations.  The applications are endless.  And I’ll talk more about sound for health care in future blogs.  For now, have a look at his TEDx presentation, and see what you think:

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Time For A Transition

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Those of you who have been following this blog and accompanying podcast, have seen the direction I’ve been going with this. I know a lot of us are Creatives.  A lot of us need help understanding how not to beat ourselves up in our own heads. And helping people with that (in a distinctly NOT professional capacity!) will never stop being a priority for me.

If you’re still interested in that topic, I’ve created a Facebook Group, just for you. If you’re looking for a place to share your Creativity and get encouragement from fellow Creatives, I invite you to join me there.

HOWEVER, my passion is also sound.

Specifically, voice overs and music.  I use my voice both for my day job and for the pleasure of singing. I’d like to delve deeper into how that works in the greater context of branding – both mine and my clients’.

So while the Silver Linings blogs and podcast episodes will remain out there, and I hope you find them useful, I’ll be transitioning to a new podcast in a month or so.

I’m calling it: Audio Branding: The hidden gem of marketing.  And it really is a “hidden gem”.

In a lot of cases, people forget just how much audio – voice overs, music and sounds in general – influence our behavior on a regular basis.  We’ve gotten used to so many places sounds play a part.

Think about it for a bit.

We expect a car to sound a certain way (and am I the only one who’s freaked out when I’m in a Prius or a Tesla at a stop light??), even if that sound is changing. That’s why our phones still “click” when we take a picture, even if they don’t need to.  Or why that vinyl scratching sound is used in ads all the time to audibly tell us an interruption is happening – even if it’s rare that people listen to records anymore.

The sounds used in advertising, make us automatically familiar with a brand (like McDonalds’ “I’m Lovin’ It” (ba da ba ba ba!), the sound of the Taco Bell bell, the Intel sound logo, or the trill of the NBC logo).  We even recognize that an animated cartoon is The Peanuts (or a parody of it) by the trombone sound that happens when the adults speak.

We could all stand to learn something about audio branding.

Even those of us who make a living in the sphere.  ESPECIALLY those of us who do that. Learn how to leverage your own audio branding – whatever that may be – and you win at marketing.  The shortest bit of sound can be associated with your brand.  It can automatically identify you and bring you to mind.  And really – when it comes to marketing – that kind of instant recognize-ability just can’t be beat!

That’s why a lot of podcasts have musical and voice over intros (And if you need a voice for that sort of thing, that is certainly a service I offer. Feel free to get in touch).  It’s why TV shows have recognizable theme songs.  It’s why there are some pieces of music in a film that are automatically associated with a character – like Darth Vader’s Imperial March.  (And wouldn’t it be cool if we all had theme music?)

I’m certainly not the first one to talk about this …

… but maybe my perspective as a voice actor and a singer will be helpful in digging a little deeper.  And I fully intend to enlist the help of some very knowledgeable friends and colleagues who can also provide some insights.

For now though, I found a blog post on Gary Vaynerchuck‘s website that describes what “audio branding” means, and how he feels it’s the wave of the future.  I couldn’t agree more (and check out his own audio branding.  Pretty cool stuff!)

Here’s a quote from the article:

Over the next decade or two, what your brand sounds like is actually going to be an unbelievably crucial variable of success in a world that will be driven primarily by two things: voice and brand.

The Rise of Audio Branding

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

My Interview With Clara Lehmann & Jonathan Lacocque of Coat Of Arms Post

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It was a true pleasure to talk with Clara and Jonathan about their creative process, how they work together as a creative couple and find time to figure out their work / life balance.

I’ve spoken about Lullaby Theories in a previous podcast but they’re also working on other projects such as Born In A Ballroom, titles for South by Southwest & videos for WebMD.  More information on what they’ve done in the past and what they’re currently working on can be found on their Coat Of Arms website.

I have no doubt they’ll continue to create stellar video work for both clients and themselves in the future.

I think you’ll find this conversation particularly inspiring if you’re a creative that’s pulled in a lot of different directions. Listening to how the two of them handle their busy lives and keep their critical inner voices from sabotaging them, was definitely helpful to hear.

Thanks for listening!

This episode was very skillfully made to sound beautiful by the talented Humberto Franco.

BIOS:

Clara Lehmann:
Clara wrote the award-winning documentary, A Perfect Soldier and co-directed and wrote the short-animated film, Death Loves Life. She’s directing & producing Lullaby Theories, an animated series that teaches kids about scientific theories and a feature length documentary called Born In A Ballroom. Clara works with clients like Google, Fox, Nickelodeon, The Onion and WebMD. She has three Excellence in Title Design nominations at South by Southwest, a gold and a silver Cannes Lion, and a Webby Nomination.

Jonathan Lacocque:
Jonathan has past experience at post studios, agencies, and broadcasting companies. His clients include PBS, Verizon, Jaguar Land Rover, Marriott, and Warner Brother Records. He produced & edited the award-winning film, A Perfect Soldier and continues to balance his commercial work with documentary and narrative filmmaking. He’s produced and edited multiple feature films and shorts / and continues to explore his passion for original stories with Coat of Arms’ Lullaby Theories series, and the documentary film, Born in a Ballroom. Past awards include an Emmy for editing, several Tellys, and multiple film festival awards.