Does Sound Affect Communication? A Conversation with David Tyler – Part 1 “Communicating is something at surface level: we’re communicating, here’s the words, blah, blah, blah, blah, blah. Okay, go, see it. That’s the message, right? But what you want is meaningful interaction. There’s a quote in my book, and I could read it […]
brand voice
Interview With Global Brand Strategist, Edward Farley – Part 2
Here’s the second part of my interview with global brand strategist, Edward Farley. In it, we continued our conversation about the research going into artificial intelligence and how AI affects the brand experience. In addition, we discussed: How KFC in Canada and the National Australia Bank are creating two unique brand voices using the same […]