“That’s a big thing that I always like to try to put together in the shows — creating the sense of space, where we are taking that audience somewhere. And sonically, what does that sound like? I like having a lot of detail on, okay, this space, i.e. this portion of the episode. It’s like, […]
audio identity
Silence, Sound & Emotion – The Hidden Power of Audio: A Conversation with Karsten Kjems – Part 2
Silence, Sound & Emotion – The Hidden Power of Audio: A Conversation with Karsten Kjems – Part 2 “The brief was ‘we want to sell some more train tickets to Germany, where you can go to Berlin for a techno party, you can go to Hamburg for the opera, have a famous opera in Hamburg, […]
Interview With Global Brand Strategist, Edward Farley – Part 2
Here’s the second part of my interview with global brand strategist, Edward Farley. In it, we continued our conversation about the research going into artificial intelligence and how AI affects the brand experience. In addition, we discussed: How KFC in Canada and the National Australia Bank are creating two unique brand voices using the same […]