Jodi Krangle

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voice over

In the Clubhouse: The Power of Voice & Communication with Dan Friedman – Part 2

March 23, 2022 by Jodi Krangle

“You set the tone for your podcast by how you sound and how you interact with the audience. So there are a lot of elements to it, you know, obviously preparation and planning and practice, all those things.” — Dan Friedman

 

This week continues our Clubhouse discussion as voiceover artist and sound engineer Dan Friedman answers questions about voice training, keeping listeners engaged, and overcoming stage fright.

As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, just visit www.audiobrandingpodcast.com where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the www.audiobrandingpodcast.com webpage) will let you know when the new podcasts are available.

 

An Audio-Driven World

We continue the Clubhouse chat by talking about how subtle changes to pitch and tone can change a listener’s impression of your voice, and the challenges and successes that artists coming from different audio industries, such as radio and lecturing, can find in voiceover work. “Because we are in such an audio-driven world now,” Dan says, “it is really important that if, especially if you’re running a podcast and you want more listeners, or you want listeners to stick with you, you have to be compelling enough that they are going to want to continue to listen and to tune in every week.”

 

Getting Out of a Rut

Dan warns us about some of the traps of voice rehearsal, how easy it can be to get stuck in a loop of negative self-criticism when listening to your own voice, and some creative ways to break out of that vicious circle. “One of the most fun and extreme things to just really get out of your rut,” he suggests, “if you realize you’re in a rut, is to do your script as a cartoon character.” He explains that once you’ve done so and then immediately switch back to your regular voice, you’ll probably find that the performance feels fresh again and you can jump back into it with a different energy.

 

They Want to Hear You

“If you think about it,” Dan says, “communication is a connection between somebody making sound and somebody listening to sound, and if you’re trying to make sound and spread that connection out to a hundred people, that connection’s going to be pretty weak.” We wrap the Clubhouse chat up with a look at the challenges of public speaking and different strategies for overcoming stage fright, such as imagining an individual that you’re speaking to or even focusing on one person in the audience rather than trying to talk to everyone at once. “Most of the time when you are up there speaking to a roomful of people,” he assures us, “those people are there because they want to hear you.”

 

Episode Summary

  • How inflection can change the impression you make
  • Keeping your listeners engaged
  • Tips for breaking out of a voice performance rut
  • Public speaking and overcoming stage fright

 

Connect with Dan:

Website: https://sound4vo.com/

Connect with Dan Friedman on LinkedIn: https://www.linkedin.com/in/danfriedmanvo

Follow Dan Friedman on Facebook: https://www.facebook.com/Sound4VO/

Follow Dan Friedman on Twitter: https://twitter.com/DanFriedmanVO

The Power of Sound club on Clubhouse: https://www.clubhouse.com/club/the-power-of-sound/

 

Stay tuned for part two of our Clubhouse chat next week as we talk about how inflections can affect the way your voice is perceived, some of the challenges that people coming into voiceover from other industries might face, and how adopting a cartoon voice can help break you out of a rut.

Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.

Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand.  You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a written review or a spoken review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

Filed Under: Public Speaking Tagged With: audio branding, clubhouse, communication, Dan Friedman, podcasting, Power of Sound, public speaking, Roger Love Voice Method, Sound4VO, voice acting, voice over

In the Clubhouse: The Power of Voice & Communication with Dan Friedman – Part 1

March 16, 2022 by Jodi Krangle

“When we’re talking about audio-only formats, it’s especially important that you capture your audience using your voice and it should be impactful so that they tune in and want to continue listening. It only takes seven seconds for somebody to decide they want to change the station, whether that be a song they like or don’t like or something that they’re hearing that they’re not liking.” – Dan Friedman

 

Using your voice to communicate isn’t as easy as it sounds. So what do you do if you feel your voice is letting you down? Would you like some personal techniques to help you improve how you sound and your confidence in speaking? Then this is the right podcast for you. I recorded an excellent Clubhouse discussion with Dan Friedman, an expert in the field of public speaking who’s certified in the Roger Love Voice Method. Those of us in the voice-over industry already know Dan as an accomplished audio engineer, but he’s also a singer, voice actor, and voice coach, and I’ll be having a more in-depth interview with him a little later on. So settle back and let yourself be a fly on the wall as we discuss the power of using your voice for more effective communication.

A few things to note. First, I was hearing and answering people a little ahead of when the audio was being recorded. That’s why my occasional comments are slightly out of sync: it didn’t sound that way at the time. And, just so you know, everyone in the room was aware that it was being recorded and would be released in a future podcast episode. To those who raised their hands to participate in the conversation: thank you. When you asked for advice, you helped everyone understand the issues better. So well done! I’ll have more of these types of discussions in the future – they’re on Wednesdays at 2 PM Eastern Time – so keep a lookout for the schedule of upcoming events in the Clubhouse club, The Power of Sound.

As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, just visit www.audiobrandingpodcast.com where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the www.audiobrandingpodcast.com webpage) will let you know when the new podcasts are available.

 

The Sound of Your Voice

We begin the chat with a talk about ways to build confidence in our speaking, and how awkward just hearing our own voice can be at first. “The lack of confidence,” Dan explains, “usually comes from people hearing their recorded voice for the first time and not really realizing how they actually sound.” He suggests ways of breaking out of a monotone, such as singing just a little, and listening carefully to the natural rhythm of your voice so you’ll know how to change things up. “Everybody needs to be able to communicate effectively these days,” he says, “especially through audio only.”

 

Going Over the Top

“Voiceover,” Dan tells us, “is really kind of you at your very best in whatever emotion you’re in.” We discuss the value of tone and pitch, and how well a monotone voice can work (or NOT work) without visual cues. Dan notes that in audio directing, emotions are often a little over the top, and he answers questions about improving your voice, becoming comfortable with it, and the trick to understanding how you’re being perceived by your listener. “Getting to like the sound of your voice really does take time.”

 

Imagine You’re a Balloon

Dan takes a question from Lisa about the importance of matching your listener’s tone, and tips on how to avoid the glottal stop that many of us have when it comes to vowel sounds. We also talk about how to overcome vocal fry by breathing and speaking through your diaphragm, as if you’re a balloon.  “When you breathe, you should be breathing in through your nose as often as possible and not through your mouth… one of the biggest reasons that we should be breathing in through our nose more than our mouth is because our nose is designed to moisturize the air coming through the vocal cords.”

 

Hitting the High Notes

Next, we talk about singing, and Joe asks about how men can learn to be more comfortable with the higher registers of the human voice. Dan offers his advice on improving your vocal range by practicing speaking with both a higher and lower pitch, and how developing a more flexible tone can lead to a more versatile voice performance. “Pitch is a huge tool for emphasis,” he says, “and as a voice actor, we need to use pitch to emphasize words and phrases, and as humans, we need to do that too.”

 

Episode Summary

  • Becoming comfortable with your voice
  • How to speak with more inflection
  • Expressing emotion through pure audio
  • Speaking and breathing through your diaphragm
  • Using pitch for a more flexible performance

 

Connect with Dan:

Website: https://sound4vo.com/

Connect with Dan Friedman on LinkedIn: https://www.linkedin.com/in/danfriedmanvo

Follow Dan Friedman on Facebook: https://www.facebook.com/Sound4VO/

Follow Dan Friedman on Twitter: https://twitter.com/DanFriedmanVO

The Power of Sound club on Clubhouse: https://www.clubhouse.com/club/the-power-of-sound/

 

Stay tuned for part two of our Clubhouse chat next week as we talk about how inflections can affect the way your voice is perceived, some of the challenges that people coming into voiceover from other industries might face, and how adopting a cartoon voice can help break you out of a rut.

Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.

Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand.  You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a written review or a spoken review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

Filed Under: Public Speaking Tagged With: audio branding, clubhouse, communication, Dan Friedman, podcasting, Power of Sound, public speaking, Roger Love Voice Method, Sound4VO, voice acting, voice over

In The Clubhouse: The Power of Audio Branding – Part 2

February 16, 2022 by Jodi Krangle

“Doing audio branding very often has similarities to coaching. It’s always a change management process and it’s also iterative, so it’s almost repeating the same procedures a couple of times until you get closer and closer to something that everybody agrees is ‘okay, that’s the goal.’ And by the way, goals are the most important thing. If it’s not clear where you want to go, what you need, and why you are doing this, if you just follow the next hype and say we need a sound logo just like our competitor, then you’re lost, then you’re just wasting time and money.” — Cornelius Ringe

This week continues our Clubhouse discussion as Lauri Domnick, Jeanna Isham, Steve Keller, Shez Merha, Jack Monson, and Cornelius Ringe lead a variety of questions and comments.

 

A Trustworthy Sound

The second half begins as our panel reveals what questions they ask clients to learn who they are from an audio perspective. Jeanna tells us about her work with REI and how she used natural sounds to focus their outdoor branding, while Lauri discusses the challenge of turning more abstract concepts like trustworthiness into something we can hear and recognize. Shez focuses on better aligning the audio to the company’s brand, and Jack switches things around with a simple question that can have surprisingly candid and helpful answers: “if you and I were going to take a road trip,” he asks clients, “what three artists would you want to have?”

 

The Voice of the Brand

Steve takes a different, more psychological approach to learning more about a client’s potential sonic profile, one that sparks a discussion about the archetypes of sound, what the brand might be like if it were a person. “If the brand were to talk to you,” he asks, “what would the brand’s voice sound like? Is it male, is it female, is it neither of those? If the brand was going to give you a playlist, what would be on their Pandora playlist?”

The Soundtrack of Your Life

Cornelius offers a thought-provoking reply as he talks instead about focusing on the language of sound, a language that’s often unfamiliar to his clients, and helping them find the right words to consider the question and develop their own answers. Alex joins in to note that clients don’t always have a good answer, particularly in the business world where opinions and priorities can clash; as Steve puts it, “the work is fraught with the need for

diplomacy.” Cheryl, a podcaster and voice talent, takes the stage with a question she always likes to ask: if there was a soundtrack to your life, what would be on it and why? The answers, she notes, are often surprising, and always revealing.

Episode Summary

  • Looking at company brands from an audio perspective
  • Considering brands and sounds as archetypes
  • Learning the language of both sound and business
  • Listening to the soundtrack of your life

 

Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.

Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand.  You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a written review or a spoken review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

Connect with the Panelists:

Jeanna Isham’s website: https://www.dreamrproductions.com/

Shez Merha’s website: https://the194group.com/

Cornelius Ringe’s website: https://www.wesound.de/en/

Steve Keller’s website: https://www.sxmmedia.com/

Connect with Lauri Domnic on LinkedIn: https://fi.linkedin.com/in/lauridomnick

Jack Monson’s website: https://www.socialgeekradio.com/

The Power of Sound club on Clubhouse: https://www.clubhouse.com/club/the-power-of-sound

Filed Under: Audio Branding Tagged With: Audio Archetypes, audio branding, clubhouse, podcasting, Power of Audio Branding, Power of Sound, public speaking, social media, voice AI, voice over

Interview with Audio Producer & Voice Talent, Macha Gruber – Part 1

November 18, 2020 by Jodi Krangle

I’m so excited to chat with Macha Grueber. She’s done some amazing things in the audio world and I have to tell you –  I’ve been looking forward to hearing her perspective on the current status of the audio branding world. Macha is a professional voice actor and has spent the better part of 15 years in the audio industry, doing everything from voice acting to now being part of the elite creative team at iHeartRadio. This is quite the interview and we had so much fun chatting!

Tune in to hear Macha and I discuss:

  • Macha’s take on COVID-19
  • How helpful having a home studio has been
  • Her first introduction to audio- being part of a pirate radio studio
  • Going to college to be a chiropractic doctor
  • How she transitioned away from chiropractors to being a radio show host
  • Her first take at doing her own audio imaging
  • How making promos led to her going to broadcasting school
  • Transitioning away from being ON air into creating audio imaging 
  • Where imaging for radio came from
  • The background on radio station imaging and how it affects ratings 
  • What’s changed now- length of promos and what promos sound like
  • The places radio shows up now versus 20 years ago
  • Listening to radio stations at home on smart speakers
  • Transition into iHeartRadio
  • Being kicked out after her first internship 
  • Her first gig with Clear Channel
  • The in between time- working in the real world and doing audio imaging on her own
  • Her experience creating demos and doing voice over
  • Trends Macha has seen in commercials- both visual and audio
  • The effects of the millennial craze
  • What makes good audio branding 
  • The impact of writing on a good commercial 
  • How audio recordings happen in the commercial world
  • The importance of theater of the mind for commercials versus a voice over
  • How sound design affects the entire commercial
  • Turn around time for commercials 

If you’d like to get in contact with Macha Gruber, you can find her:
Website: www. machacreative.com
Instagram: www.instagram.com/machacreative or www.instagram.com/machagruber
Facebook: https://www.facebook.com/missmacha

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Audio Branding Tagged With: audio branding, audio imaging, broadcasting school, Clear Channel, COVID-19, home studio, iHeartRadio, imaging from radio, radio commercials, radio disc jockey, radio rating, theater of the mind, voice over

Interview with Creative Director, Hannah Strenger

December 4, 2019 by Jodi Krangle

Show Notes:

Hannah and I talk about what she considers audio branding to be, how it affects the clients at her ad agency, and what she does to help those clients come up with their brand’s consistent sound.  She also reveals how she created an animated short and chose voices and music for that project.

For more information on Hannah, visit:

Hannah’s Instragram: https://www.instagram.com/hannahstrenger/ (lots of pictures of her adorable rabbits here too!)

and Hannah’s Website (she’s also a creativity coach!): hannahstrenger.com

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Filed Under: Audio Branding, Marketing Tagged With: animation, audio branding, creative direcctor, music composing, sonic branding, student projects, voice over

Time For A Transition

November 13, 2019 by Jodi Krangle

Those of you who have been following this blog and accompanying podcast, have seen the direction I’ve been going with this. I know a lot of us are Creatives.  A lot of us need help understanding how not to beat ourselves up in our own heads. And helping people with that (in a distinctly NOT professional capacity!) will never stop being a priority for me.

If you’re still interested in that topic, I’ve created a Facebook Group, just for you. If you’re looking for a place to share your Creativity and get encouragement from fellow Creatives, I invite you to join me there.

HOWEVER, my passion is also sound.

Specifically, voice overs and music.  I use my voice both for my day job and for the pleasure of singing. I’d like to delve deeper into how that works in the greater context of branding – both mine and my clients’.

So while the Silver Linings blogs and podcast episodes will remain out there, and I hope you find them useful, I’ll be transitioning to a new podcast in a month or so.

I’m calling it: Audio Branding: The hidden gem of marketing.  And it really is a “hidden gem”.

In a lot of cases, people forget just how much audio – voice overs, music and sounds in general – influence our behavior on a regular basis.  We’ve gotten used to so many places sounds play a part.

Think about it for a bit.

We expect a car to sound a certain way (and am I the only one who’s freaked out when I’m in a Prius or a Tesla at a stop light??), even if that sound is changing. That’s why our phones still “click” when we take a picture, even if they don’t need to.  Or why that vinyl scratching sound is used in ads all the time to audibly tell us an interruption is happening – even if it’s rare that people listen to records anymore.

The sounds used in advertising, make us automatically familiar with a brand (like McDonalds’ “I’m Lovin’ It” (ba da ba ba ba!), the sound of the Taco Bell bell, the Intel sound logo, or the trill of the NBC logo).  We even recognize that an animated cartoon is The Peanuts (or a parody of it) by the trombone sound that happens when the adults speak.

We could all stand to learn something about audio branding.

Even those of us who make a living in the sphere.  ESPECIALLY those of us who do that. Learn how to leverage your own audio branding – whatever that may be – and you win at marketing.  The shortest bit of sound can be associated with your brand.  It can automatically identify you and bring you to mind.  And really – when it comes to marketing – that kind of instant recognize-ability just can’t be beat!

That’s why a lot of podcasts have musical and voice over intros (And if you need a voice for that sort of thing, that is certainly a service I offer. Feel free to get in touch).  It’s why TV shows have recognizable theme songs.  It’s why there are some pieces of music in a film that are automatically associated with a character – like Darth Vader’s Imperial March.  (And wouldn’t it be cool if we all had theme music?)

I’m certainly not the first one to talk about this …

… but maybe my perspective as a voice actor and a singer will be helpful in digging a little deeper.  And I fully intend to enlist the help of some very knowledgeable friends and colleagues who can also provide some insights.

For now though, I found a blog post on Gary Vaynerchuck‘s website that describes what “audio branding” means, and how he feels it’s the wave of the future.  I couldn’t agree more (and check out his own audio branding.  Pretty cool stuff!)

Here’s a quote from the article:

Over the next decade or two, what your brand sounds like is actually going to be an unbelievably crucial variable of success in a world that will be driven primarily by two things: voice and brand.

The Rise of Audio Branding

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Filed Under: Audio Branding, Inspiration, Marketing Tagged With: audio branding, changes, creativity, marketing, podcasts, transitioning, voice over

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