Jodi Krangle

905 836 5444

Jodi@VoiceoversAndVocals.com

female voice actors

Interview with Audio Producer & Voice Talent, Macha Gruber – Part 2

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I continue my conversation with Macha Gruber. In this second half of the interview, we discuss everything from advertising to diversity in voice acting to COVID to the Keto diet.  This part of our interview is even better than the first part! 

Tune in to hear Macha and I discuss:

  • The importance of imaging for radio and how the voice actor becomes part of the brand
  • How voices have changed 
  • The increase of female voices on voice overs
  • The increase of diverse voices on voice overs
  • Not being in competition with voice actors
  • How Macha and I are both looking forward to hearing more diverse voices in areas that aren’t only meant specifically for diverse voices
  •  The changing dynamics of diversity in general
  • What Macha is currently doing
  • Family dynamics in this quarantine era
  • How COVID has affected my singing gigs
  • What COVID really looks like in the US versus what’s being shown on TV (no one really knows!)
  • What COVID has done to advertising and audio that’s needed 
  • How major tragedy effects the audio in general
  • The comeback of humor in advertising
  • The humor that’s coming back to advertising from this current situation
  • The balance between being crude and being humorous
  • Keeping anger out of advertising 
  • The death of the sexy read
  • The birth of sophistication with a woman’s voice
  • Her true love of coaching and hopefully being able to come back to it
  • The love of being on a team and loving the work she does with her coaching clients
  • Her undertaking of Keto in COVID
  • Finding Keto goodies at the store

 

If you’d like to get in contact with Macha Gruber, you can find her:
Website: www. machacreative.com
Instagram: www.instagram.com/machacreative or www.instagram.com/machagruber
Facebook: https://www.facebook.com/missmacha

 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ 

Voiceovers for Walker Furniture in Nevada

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Doing voice overs for furniture stores is a really enjoyable aspect of my business.  I love furniture.  And I love the owners’ enthusiasm for their product!  This particular set of commercials (this is only one of them), truly demonstrates that love since you get to see the owner discussing his business personally.  I have to say that my recording sessions with these folks are some of the most pleasant (and quick!) sessions of my career.  Gotta love that!  Walker Furniture is the largest furniture store in Nevada – and they’re doing it right.  I’m enthusiastic about helping them get their vision across to their very discerning clientele.

 

You can visit my Video Voice Gallery page to see more of the voice over projects I’ve been honored to lend my voice to.

Hollywood Casino Voice Over

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Voice overs for casinos are always so filled with wonder and excitement.  I have a lot of fun doing them.  This voice over was no exception and I love how it turned out.

Shoppers Drug Mart Commercial Voice Over

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Anthems are a lot of fun to do.  This Shoppers Drug Mart voice over commercial was for the Life Brand at Shoppers Drug Mart, a Canadian drug store chain similar to CVS or Walgreens in the States.  I love how whimsical this turned out.  Thanks to the folks at CORUS in Toronto for their beautiful work.

Voice Over for Unisom Sleep Tabs

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I would categorize the spots I do for Unisom as “sympathetic” and “hopeful”.  There’s a problem, of course.  It’s hard to turn our brains off after a long, complex day (there’s the sympathy).  So when I’m talking about solving that problem, hopeful is what’s needed. I recall traveling through Columbus Ohio and hearing this spot on the TV at the hotel bar while I was having breakfast elsewhere in the restaurant.  I won’t lie.  I had a Moment. 🙂  No matter how many years I do this voice over thing, hearing myself on TV never gets old.

Goo Gone Voice Over

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I get asked to be the “voice of reason” beside the wacky goings on around me, a LOT.  This commercial? It was really hard to keep a straight face.  The voice actor that did the voice of the oven was brilliant.  And apparently, he’d given the audio engineer something like an hour or more of insane improv to choose from.  What they ultimately went with was fantastic and I love how this commercial turned out. (Not to mention that Goo Gone is a great product!)  It can be a lot of fun to be the “amused observer”.