Marketing
How Audio Branding Sells: A Conversation with Reid Holmes – Part 1
How Audio Branding Sells “And one year, Ariel [Detergent] was, like, you know that 95 % of the people in India still think laundry is a woman’s job. And Ariel was just, like, gosh, that doesn’t seem like it’s, this was 2017 or ‘18 at the time, [and] they’re like, that doesn’t seem right. […]
Strategies for Captivating Your Podcast Audience: A Conversation with Arielle Nissenblatt – Part 2
Strategies for Captivating Your Podcast Audience: A Conversation with Arielle Nissenblatt “I am a huge advocate for trailers for podcasts for a number of reasons. I can talk about the marketing aspects of it, but first, let’s do the content. So, I think they should be short. And the reason I say I think, even […]
The Journey from Radio to Podcasting: A Conversation with Arielle Nissenblatt – Part 1
The Journey from Radio to Podcasting: A Conversation with Arielle Nissenblatt – Part 1 “Yeah, for me personally, I love anything that tells me… I find myself drawn to shows that are like, ‘We’re gonna make something interesting that’s not interesting at all.’ And then they’re like, ‘Let’s talk about broccoli.’ And then they’re like, […]
Crafting a Memorable Sound Identity: A Conversation with Jon Brennan – Part 2
Crafting a Memorable Sound Identity “All right, so this happens a lot is that brands will be, especially in agencies, they’ll be coming up on a new campaign and they’ll think, ‘Oh well, you know what, this campaign is going to launch at such date, I’ll throw some audio branding on there.’ And then, from […]
Create an Effective Sonic Branding Strategy: A Conversation with Jon Brennan – Part 1
Create an Effective Sonic Branding Strategy “That’s right, yeah, and to me, that’s one of the most important steps in the whole process is this research, brand assessment. And then you bring that research and assessment to life in the mood board, and that is what allows you to create something that is so customized […]
Elevating Brands Through Podcasting: A Conversation with Traci DeForge – Part 2
“It’s got to look good, sound good, look good if it is video, but it’s got to sound good, good quality audio, good editing, and it’s got to have enough interesting information that people want to talk about what they heard or they have a pivotal moment or an a-ha or it changes their life. […]