Marketing
How to Use Sonic Branding in Your Marketing: A Conversation with Simon Kringel – Part 1
How to Use Sonic Branding in Your Marketing: A Conversation with Simon Kringel “I think we’ve all experienced how sound is kind of a last-minute decision in many creative projects or creative processes… That was actually the whole reason why we formed Unmute, because we thought, ‘Okay, we need to be the adults here […]
Insights for Succeeding in Today’s Music Industry: A Conversation with Carl Bahner – Part 2
Insights for Succeeding in Today’s Music Industry – A Conversation with Carl Bahner “The way to get your rates up is to make them realize that you’re like the supply, and demand works in your favor if the supply is one, right? If you’re the only person doing this thing, not the only person mixing, […]
Turning Passion into Profit in the Music Industry: A Conversation with Carl Bahner – Part 1
Turning Passion into Profit in the Music Industry: A Conversation with Carl Bahner – Part 1 “It was when I started figuring out, without knowing what it was called, because I also didn’t have any marketers in my life growing up. But when I was finding gigs for myself when I was the freelancer, […]
In the Clubhouse: Easy Options for Marketing with Digital Audio – Part 2
“Audio has this very interesting quality of embedding itself in your head. We all know about those earworms: ‘oh gosh I can’t stop singing this song.’ Imagine you have a nice jingle, it’s a way for the brand to get into the heads of folks, I’m not saying that’s a good thing necessarily, but that’s […]
In the Clubhouse: Easy Options for Marketing with Digital Audio – Part 1
“But often, and this is fairly universal when I talk to people, whether they’re individuals or businesses, is, on one hand, anyone with an iPhone can pick up and start a podcast. There’s a very low barrier to entry, which is fantastic. And, like most things when you get into it, it’s a little more […]
Exposing Marketing Misconceptions: An interview with Austin Franke – Part 2
*Please be advised – there is some strong language at the end of this episode.* “Since our brains are wired for community almost above everything else, social media can be a replacement for in-person community. And social media, if communities are built and authentic value is being brought to the table and all of that, […]