Jodi Krangle

  • Home
  • About
  • Demos
    • 6 Second Ad
    • Commercial
    • Corporate Narration
    • Podcast Intros & Outros
    • Automotive Demo
    • Explainer/Web
    • TV (In Show) Narration
    • Political
    • Healthcare
    • Resorts/Spas
    • Casino/Gaming
    • Charities/Non Profits
  • Vocals
  • Testimonials
  • Blog
    • Blog
    • Audio Branding
    • Podcasting
    • Research & Technology
    • Health
    • Music
    • Voiceovers & Public Speaking
    • Filmmaking & Sound Design
  • Podcast
    • Podcast
    • Show Notes
  • Contact
    • Contact Us
    • Request a quote
    • Book Your Project
905 836 5444
Jodi@VoiceoversAndVocals.com

Interview with Audio Alchemist, Steve Keller – Part 2

April 1, 2020 by Jodi Krangle

Here’s the second part of my fascinating interview with Steve Keller. In it, we dove into how brands can harness the power of archetypes as well as what Steve calls the three pillars of return on sonic investment.

We also discussed:

  • Music’s impact on our perception of meaning
  • How music soundscapes and noise affect the healthcare industry
  • How consumers’ experience of products often differentiates brands more than the products themselves might
  • Psychophysics—how our perception of reality is a combination of sensory inputs
  • Using sound to affect other senses
  • Carl Jung’s utilization of archetypes in psychology
  • Both the science and art of sound—that they’re not at two opposite ends of a spectrum, but rather they’re two sides of the same coin
  • The importance of brands being intentional and making educated choices around sound
  • The problem of brands failing to make decisions based on the importance of sound, even though they understand the important role sound plays
  • How critical it is to devote time and energy to audio branding in addition to visual branding  
  • Steve’s desire to inspire younger people to move even further with the current knowledge and research around audio branding

For more information about Steve Keller, check out http://www.studioresonate.com. You can also follow him on Twitter at @AudioAlchemist_ (that underscore is important) or find him on LinkedIn at https://www.linkedin.com/in/stevekeller1/.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

  • Jodi Krangle Voice Actor Audio-Alchemist-Steve-Keller-part-1
    Interview with Audio Alchemist, Steve Keller - Part 1

    For Steve Keller, audio branding seamlessly blends together the three overarching passions in his life:…

  • Jodi Krangle Voice Actor Creative-Director,-Monte-Bowden-part-2
    Interview With Creative Director, Monte Bowden – Part 2

    Here's the second part of my interview with Creative Director, Monte Bowden   We talked about…

  • Jodi Krangle Voice Actor Sound-Designer-&-Studio-Owner-John-McClain-part-2
    Interview With Sound Designer & Studio Owner, John McClain - Part 2

    John McClain knows a thing or two about sound.  For one thing, he's the owner…

Share
Tweet
Share
Pin
0 Shares

Filed Under: Audio Branding, Marketing, Research, Research & Technology Tagged With: advertising, archetypes, audio branding, brand recognition, Carl Jung, healthcare, marketing, music, psychophysics, sonic branding, sonic identity

Primary Sidebar

PODCAST
BLOG

Subscribe to the podcast newsletter

Thank you!

You have successfully joined our subscriber list.

.

Archives

Categories

6 Second Ad
Commercial
Corporate Narration
Casino / Gaming

Automotive
TV Narration
Political
Explainer / Web

Healthcare
Resorts and Spas
Charities / Non Profits

Blog
Vocals

©2023 Jodi Krangle // Voice Over Site by Voice Actor Websites Privacy Policy

  • Home
  • About
  • Demos
  • Testimonials
  • Contact