Mark Asquith knows a thing or two about podcasting. He’s the CEO of Rebel Base Media, a podcast technology company that started up in 2013. That technology has been making a steady rise in usability since it became possible – and the changes are only coming on faster as the years pass. Podcasting has become hugely popular. Just about everyone I know, has one these days – on a whole host of different subjects. But if you have a podcast, what do you do to get the word out about it? How do you market it and build your audience? There are traditional ways of doing that. And then there’s the way Mark suggests.
A lot of what Mark talks about, can be applied to many different industries – including mine (the industry of voice over) – and has to do with personal branding, something I’ve been delving into myself in the last little while. He has a lot of really good thoughts on the subject.
In fact, why don’t I stop blithering on about it (Mark is British 😉 ) – and let him tell you in his own words. This article is both fascinating and incredibly insightful, if you can get all the way through (it’s pretty long). But he also has a summary YouTube video that explains the basic concept of it so you can get a quick idea of what he’s talking about. I’ll link to both here.
No matter what service you’re offering to your public, if anyone has ever told you that you need a “personal brand”, this is a great article to have a read through. Well done, Mark! And thank you.
Podcast Marketing Strategy: The Podcast Discoverability Triangle