The Power of Digital Audio For Customer Engagement – Part 2 “If you were thinking more towards the sonic branding aspect of finding a specific sound or a musical tone that represents the company, the way that I like to approach it is, what don’t you sound like? Because sometimes that’s too obtuse of an […]
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In the Clubhouse: The Power of Digital Audio For Customer Engagement – Part 1
The Power of Digital Audio For Customer Engagement – Part 1 “I mean there’s a foundation that needs to be put into place. You don’t just say I want this, I want that, you know send me this, send me that. And then you have the people that are very sophisticated and they want like […]
In the Clubhouse: Easy Options for Marketing with Digital Audio – Part 2
“Audio has this very interesting quality of embedding itself in your head. We all know about those earworms: ‘oh gosh I can’t stop singing this song.’ Imagine you have a nice jingle, it’s a way for the brand to get into the heads of folks, I’m not saying that’s a good thing necessarily, but that’s […]
In the Clubhouse: Easy Options for Marketing with Digital Audio – Part 1
“But often, and this is fairly universal when I talk to people, whether they’re individuals or businesses, is, on one hand, anyone with an iPhone can pick up and start a podcast. There’s a very low barrier to entry, which is fantastic. And, like most things when you get into it, it’s a little more […]
Podcasting Goes Private: An Interview with Nora Sudduth – Part 2
“When you hear that person on the other end, you can put yourself, as a prospective client, you put yourself in their shoes. You hear what their thought process was and you feel connected to that person, you understand exactly what their struggles are because I have the same concerns, I have the same hesitations, […]
Podcasting Goes Private: An Interview with Nora Sudduth – Part 1
“There are so many benefits to using audio that will ultimately help people consume the content you want them to consume. You’re spending all this time creating it, you’re putting all this love and energy into creating it – why not put it in a format that makes it easy for them to consume?” — […]