“I would say they really need to not position themselves as a recording studio or a music studio, but to position themselves as a sonic branding agency and to understand that the first, most important part of the process is understanding the brand that you’re working with. If you’re coming into the industry as a […]
marketing
Sound Design for Storytelling with Robin Gulcher
“I think that making images come to life with sound helps the audience with the story and with the emotion of the story. It puts them in the right place. They know what it is they’re supposed to pay attention to. We talked earlier in our first meeting about this line-of-sight editing, that is, a […]
How Precision Audio Shapes Marketing: Nikolaj Kloch on Videography
How Precision Audio Shapes Marketing (Part 1): The Power of Sound and Videography with Nikolaj Kloch “If you’re watching any video on how to get started on content for your business, for public speaking, anything like that, the microphone is always the number one thing, they say. And that should be a cue. It’s […]
How Sound Design Influences Marketing & Branding: A Conversation with Karsten Kjems – Part 1
How Sound Design Influences Marketing & Branding: A Conversation with Karsten Kjems – Part 1 “If you can see that your product is selling better with better sounds, and it gets better reviews Actually, I saw a car review that scored the car better just because the sounds were better. He didn’t talk about how […]
The Healing Power of Video Game Music: A Conversation with Marco Cammarota – Part 1
The Healing Power of Video Game Music: A Conversation with Marco Cammarota “In February of ’21 I just randomly started. I just filmed a video, and I was like, ‘Okay, whatever.’ Well, it was February 11th, and then February 15th we were on our way to pick up my dog, my puppy at the […]
The Future of Podcasting & Legal Branding: A Conversation with Dennis Meador – Part 2
The Future of Podcasting & Legal Branding: A Conversation with Dennis Meador – Part 2 “But if you think about it, like if all 360,000 of these, like, law firms, not lawyers, law firms had their own brand out there, who’s gonna rise to the top? The ones who are producing content that provides value, […]