The Journey from Radio to Podcasting: A Conversation with Arielle Nissenblatt – Part 1 “Yeah, for me personally, I love anything that tells me… I find myself drawn to shows that are like, ‘We’re gonna make something interesting that’s not interesting at all.’ And then they’re like, ‘Let’s talk about broccoli.’ And then they’re like, […]
marketing
Exploring Sound’s Emotional Connection to Marketing: A Conversation with Lowry Olafson – Part 2
Exploring Sound’s Emotional Connection to Marketing “It’s interesting that you say that because, you know, you’re back to what we were talking about a second ago with why people don’t have their own song brand or why they don’t do that, because all of my clients are early adopters. It takes courage, right? Even […]
How To Use AI in Modern Audio Branding: A Conversation with Steve Keller – Part 2
“AI, at least right now, is really adept at iteration, but not so adept at innovation. So I think it’s really good at augmenting the creative process, yeah, inspiring, but not necessarily great at coming up with something with all the nuances that, again, at a subconscious level, we might pick up on.” — Steve […]
Audio Branding and its Impact on Consumer Recall: A Conversation with Mark Wonderlin – Part 1
Audio Branding and its Impact on Consumer Recall: A Conversation with Mark Wonderlin – Part 1 “I think a part of that is because, you know, 75% of people, like, on Facebook, will not listen to sound, so they don’t really equate it as much, or they don’t understand the value of it. However, sound […]
Insights for Succeeding in Today’s Music Industry: A Conversation with Carl Bahner – Part 2
Insights for Succeeding in Today’s Music Industry – A Conversation with Carl Bahner “The way to get your rates up is to make them realize that you’re like the supply, and demand works in your favor if the supply is one, right? If you’re the only person doing this thing, not the only person mixing, […]
Podcasting Do’s & Don’ts: A Conversation with Dave Jackson – Part 1
Podcasting Do’s & Don’ts: A Conversation with Dave Jackson – Part 1 “And I hit play on it, and I hear ‘Hello, Dave, this is Michael Van Lahr from Nuremberg, Germany.’ I’m in the basement of my brother’s house. This is where I started. And that, which goes back to, it doesn’t matter. Just, just […]