I’m back this week with Part 2 of Podcast Marketing 2023 and Mike Kadin “I remember the electricity of being and speaking in front of fifty thousand people or something like that which I’ve done in one of those rooms, and just seeing the little icons of everyone who’s there, and the numbers are amazing […]
podcasting
Podcast Marketing 2023: A Conversation with RedCircle Founder Mike Kadin – Part 1
Whether you’re just getting started or you’ve had your own podcast for a while, this week’s episode delves into all things Podcast Marketing 2023. “A lot of folks start businesses and they just kind of look at what’s hot right now, like, ‘we’re going to start like a bitcoin’ or ‘we’re going to start a […]
The Evolution of the Audio Industry: A Conversation with Van Gunter – Part 1
Listen in as my guest Van Gunter of Boutwell Studios shares his take on the Evolution of the Audio Industry and where we go from here. “It was one of those like ‘this is what I wanted, wow, this is Johnny Fever, this is radio, and then it, kind of honestly, it quickly declined […]
Sonic Branding Evolved: A Conversation with Uli Reese – Part 2
“We always start at the same place, you know, we do not throw color against the wall. Meaning it’s a non-execution-driven process. Execution-driven is ‘let’s get the ten best music companies in the world and then each produces a sonic logo, and then we’ll pick one and then implement that globally, and then we’re done, […]
Sonic Branding Evolved: A Conversation with Uli Reese – Part 1
“And what’s interesting is the agency usually comes back and says ‘this is amazing, how did you… this sounds, like, better than our music productions! This is, like, so authentic! This has grip! This seems like the Beatles in the garage!’ And I said ‘that’s what every agency guy wants.’ They want to find the […]
Creating Your Sound: A Conversation with Drop Music Branding – Part 2
“But we did a rebranding of brands that already came from a place where they actually have worked, so we work in evolutions, in rebrandings, not just like a brand from the start. So what we try to do is keep the things that are really distinctive if they’ve already made audio branding, but evolve […]